iQIYI Expands Suspense Slate with New Horizontal-Screen Short-Form Drama Brand Undercurrent Theater, Debut Title "Dead of Winter" Tops Charts

BEIJING, Aug. 13, 2026 /PRNewswire/ -- Recently, iQIYI, China's leading online entertainment platform, has launched Undercurrent Theater, a horizontal-screen short-form suspense brand making a strong debut with its inaugural title "Dead of Winter". The title has gained rapid audience traction and delivered solid commercial returns, signaling strong market appetite for the format. The launch sets a strong foundation for Undercurrent Theater as iQIYI deepens its leadership in premium suspense content.

Since its August 4 premiere, "Dead of Winter" has reached a peak iQIYI content popularity index, a measure of audience engagement on the platform, of 6,638, the highest for an iQIYI revenue-sharing, a model where production partners share earnings with iQIYI based on viewership, short-form drama since 2024. It has also topped multiple industry rankings across leading Chinese entertainment data providers Enlightent, Maoyan and DataWin. Enlightent data shows its daily market share peaked at 60.9%, making it the second horizontal short-form drama this year to surpass 60%, following iQIYI's "The Ferry Man 10th Anniversary", a 10th-anniversary return of the classic IP "The Ferry Man".

Strong viewership has also translated into commercial momentum. Within five days of release, "Dead of Winter" generated over RMB5 million (approximately US$740,000) in revenue-sharing earnings, with iQIYI projecting total revenue-sharing earnings to exceed RMB10 million (approximately US$1,480,000) within nine days of release.

Set in a small northeastern Chinese city in the late 1990s, "Dead of Winter" is a gritty crime suspense drama rooted in social realism. The series follows two former friends – a community police officer and a criminal investigator – who reunite to solve a series of major cases, unraveling an eight-year family tragedy. Its fast-paced storytelling, strong performances, and distinctive wintry setting have driven significant social buzz. More than 20 derivative short videos have each surpassed 100,000 likes, with audience calls for a second season.

The debut validates both the premium content model and the revenue-sharing approach underpinning Undercurrent Theater, with more titles already in the pipeline. "The VI Group of Fatal Case" (the Chinese title translates as Sixth Criminal Investigation Unit), a prequel to the beloved 2001 crime procedural. "The Murder Truth", adapted from a highly rated original work, weaves intricate deduction with interconnected serial crimes for a layered viewing experience. Together, the upcoming slate builds on the momentum of "Dead of Winter" as iQIYI continues to deepen its short-form suspense offering and cement its position as the home of premium Chinese suspense storytelling for global audiences.

Contact: 
iQIYI Press
press@qiyi.com 

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iQIYI Expands Suspense Slate with New Horizontal-Screen Short-Form Drama Brand Undercurrent Theater, Debut Title "Dead of Winter" Tops Charts

Available from August 13, 2026, the launch covers seven distinct market themes with no trading-hour restrictions.

DUBAI, UAE, Aug. 13, 2026 /PRNewswire/ -- STARTRADER today announced the launch of 45 new 24/7 Stock and ETF CFDs, available from Monday through Sunday, 00:00–24:00 (GMT+3 platform time).

Where previous 24/7 expansions were anchored around specific themes, this one is defined by its breadth. The new instruments span seven areas: Chinese AI, AI infrastructure, technology, crypto and digital assets, energy, other equities, and ETFs.

Among the new additions are Zhipu and MiniMax, two Hong Kong-listed Chinese AI companies that debuted on HKEX in January 2026. Zhipu develops large language models for enterprise and developer markets. MiniMax is an AI company focused on artificial general intelligence (AGI), with investors including Alibaba, Tencent, and Hillhouse Capital, and has attracted sustained market attention since its listing.

STARTRADER builds its product offering around where eligible clients are directing their attention. When significant market narratives emerge in new geographies, ensuring access to them is a core part of that responsibility.

"This launch reflects a deliberate choice to keep pace with how global market interest actually moves, across regions, sectors, and timeframes simultaneously. For eligible clients, the launch provides access to a broader range of instruments across regions, sectors, and market themes." 
- Peter Karsten, Chief Executive Officer, STARTRADER

As STARTRADER's 24/7 product range continues to grow, the focus remains consistent: building access that reflects the global market as it is today.

Out-of-hours trading may involve wider spreads, reduced liquidity and price gaps, particularly when underlying markets are closed.

Risk Warning: Trading CFDs involves a significant risk of loss and may not be suitable for all investors. Please ensure you fully understand the risks before trading.

About STARTRADER

STARTRADER is a global multi-asset broker empowering retail and institutional partners to access global markets through a range of platforms, including MetaTrader, STARTRADER APP, and STAR Copy. STARTRADER operates through entities licensed and regulated by authorities including CMA, ASIC, FSCA, FSA and FSC, combining strong governance with a client-first approach, serving both retail clients and partners with a commitment to transparency, reliability, and long-term growth.

 

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From Chinese AI to Global ETFs: STARTRADER Launches 45 New 24/7 Stock and ETF CFDs Spanning Seven Market Themes