CHICAGO--(BUSINESS WIRE)--Aug 18, 2026--
Bomb Pop®, the original red, white, and blue ice pop, today announced a partnership with Little League® to become the Official Ice Pop of Little League Baseball and Softball.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260818672541/en/
The partnership brings together two familiar summer traditions and builds on Bomb Pop’s natural role in the moments surrounding youth baseball, from hot afternoons at the ballfield to post-game celebrations.
The partnership will come to life at the 2026 Little League Baseball® World Series in Williamsport, Pennsylvania, from August 19–30. Fans attending the tournament will be able to enjoy Bomb Pop products through on-site concessions and find the brand in the Little League World Series Fan Zone.
Planned elements of the Bomb Pop sponsorship with Little League include:
“Strong partnerships work when the brand already belongs in the moment,” said Isabella Chia, Chief Marketing Officer at Wells Enterprises, part of Ferrero. “Bomb Pop and Little League both have a natural place in the summer traditions families build around youth baseball and softball. Brand heritage only matters if it keeps earning a place in people’s lives, and this partnership gives us a meaningful way to do that with a new generation of families.”
Beyond the Little League Baseball World Series, Bomb Pop will have a year-round presence across Little League-owned channels, including LittleLeague.org, the Little League World Series App, newsletters, social content, and digital promotions.
Known for its iconic rocket shape and red, white, and blue three-flavor experience, Original Bomb Pop is made with colors from natural sources. The frozen treat is available at grocery and mass retailers nationwide.
What was the sponsorship Bomb Pop announced with Little League Baseball?
Bomb Pop announced a new partnership with Little League to become the Official Ice Pop of Little League beginning in 2026.
How will the partnership be activated at the 2026 Little League Baseball World Series?
Bomb Pop will stock on‑site concessions at the tournament in Williamsport, Pennsylvania, and present fan activations, including an interactive batting cage, scoreboard signage, public address announcements, concourse videoboard content, and product promotions across the Little League complex.
Why does this partnership between Bomb Pop and Little League Baseball matter?
The collaboration pairs two long-standing summer traditions—Bomb Pop’s frozen treat and Little League Baseball and Softball—giving Bomb Pop year‑round exposure across Little League channels and new ways to engage families and fans.
For more information about Bomb Pop and where to find it, visit https://bombpop.com/.
About Bomb Pop®
Since 1955, Bomb Pop® has been a colorful part of American summer traditions. Known for its iconic red, white, and blue shape and signature cherry, lime, and blue raspberry flavors, the original Bomb Pop has brought generations together around hot summer days, backyard cookouts, ballgames, celebrations, and everyday moments of frozen fun. Today, Bomb Pop continues to put its own bold spin on the ice pop category with a growing lineup of flavors and mashups, while the Original Bomb Pop is made with colors from natural sources. Bomb Pop is part of Wells Enterprises, Inc., an independent operating company of the Ferrero Group.
About Little League®
Founded in 1939, Little League® is the world’s largest organized youth sports program, with approximately two million players (ages 4-16) playing baseball and softball in communities across every U.S. state and more than 80 other countries. Operated by more than one million volunteers, Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. A mission-driven nonprofit, Little League International has earned its Candid Platinum Seal of Transparency from Candid.org, a nationally recognized designation earned by nonprofits that share key organizational information on Candid, the world's largest nonprofit database. From professional athletes and award-winning celebrities, to public officials and other influential members of society, Little League graduates have taken the lessons they learned, both on and off the field, to create the next chapter of the Little League story. Each year, millions of people follow the hard work, dedication, and sportsmanship that Little Leaguers® display at our seven baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, and follow Little League (@LittleLeague) on Facebook, X/Twitter, Instagram, TikTok, and YouTube. When we all come together, we are truly One Team. One Little League.
Bomb Pop Returns to Little League® as Official Ice Pop and Official Frozen Treat Ahead of Little League Baseball® World Series
LAS VEGAS (AP) — Some members of Tupac Shakur's family stepped out of the courtroom Tuesday before prosecutors showed photos from his autopsy at the Las Vegas trial of Duane “Keffe D” Davis, who is charged with orchestrating the 1996 drive-by shooting that killed the rap giant.
Others remained in the courtroom to face the grim facts of what happened to his body.
Dr. Lisa Gavin, a forensic pathologist and medical examiner for Clark County, Nevada, was among the early witnesses on the second day of testimony. Jurors were shown a photo of a green body bag at the beginning of her questioning, followed by a grisly photo of his body. Some relatives who remained in the courtroom looked away. One woman got up to leave once the photos were shown.
Shakur’s cousin Zayd Akinyela said he wanted to stay in court to learn more.
“I feel like the details, especially for people that are close to him, honestly for me helps, helps the grief process. I think we’ve been waiting 30 years to grieve properly,” Akinyela told The Associated Press outside the courtroom. “A lot of people don’t get to grieve until they understand what happened to their loved one and how it happened. He added, “That’s why I wanted to stay and just see for my own personal closure.”
Akinyela said he hadn't known how many times his cousin was shot. Gavin described three bullets, one of which traveled through Shakur's chest, including through a lung. That caused his lung to collapse and bleed, and doctors ultimately removed the damaged lung in an effort to save his life, she said.
Additional bullets damaged his intestines and other parts of his body, she said.
Jurors looked intently at the photos of Shakur’s body, which was bloated and had multiple chest wounds. The nearly full courtroom was quiet. One photo showed his tattoos and the chest tubes that were still in his body from the six days he spent in the hospital before dying.
The images were not shown in the video feed from the trial.
Gavin was not at Shakur’s autopsy but was called as an expert witness because the examiner from 30 years ago has since died.
As Gavin explained the photos, Davis sat still, looking at the screen in front of him. He occasionally whispered in his attorney’s ear.
Family members who had stepped out returned for the testimony of subsequent witnesses.
Akinyela said the photos made him feel “Very angry, very angry, to say the least, very sad.”
But he said, “I’m very spiritual, so just seeing the body doesn’t affect me the same way as it might some people. I do believe that his spirit is still around and still lives on through his family and through his legacy.”
Prosecutors allege Shakur was killed to avenge Shakur’s entourage attacking Davis’ nephew Orlando “Baby Lane” Anderson a few hours earlier at the MGM Grand after a Mike Tyson fight.
On Tuesday, jurors were shown the casino's surveillance video of the clash. The camera, which panned back and forth in the MGM Grand, showed a group of people beating and kicking someone on the ground.
The video showed Shakur and his entourage moving quickly through the crowded building in the minutes after. At times, the other men had to jog to keep up with the rapper.
The surveillance footage then showed security and police arriving at the scene and talking to Anderson, who was wearing a number 13 Dan Marino Miami Dolphins jersey.
A few hours later, Shakur, riding in a black BMW with hip-hop mogul Marion “Suge” Knight, was gunned down by shots fired from a white Cadillac that had Davis, Anderson and two other men inside. Davis is not charged with pulling the trigger.
Davis, 63, could get life in prison if he's convicted of murder with a deadly weapon with the intent to promote, further or assist a criminal gang. He has pleaded not guilty. His lawyer in the defense opening called the prosecution's narrative “fiction.”
Lawyer Michael Sanft told jurors Davis wasn't previously charged, despite implicating himself in interviews and his memoir, because law enforcement knew that he was “full of crap.”
Shakur remains a cultural icon and is considered one of the most influential and versatile rappers of all time. He died as his popularity was peaking at age 25, and his legend has only grown in the years since.
His rap rival, the Notorious B.I.G., was killed six months later in a shooting that has always been paired with Shakur's in the public memory.
That shooting has already been discussed at this trial and likely will be again. A former Los Angeles police detective testified that Davis was briefly a suspect in the shooting of the rapper born Christopher Wallace, but was ruled out. The court day began Tuesday with a recording of Davis talking to detectives about the Wallace shooting.
Associated Press Writer Rebecca Boone contributed from Boise, Idaho.
Michael Ingram, investigator for MGM Resorts, points to a map of the MGM Grand casino as he testifies during the murder trial of Duane "Keffe D" Davis related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, on Tuesday, Aug. 18, 2026. (AP Photo/John Locher, Pool)
Duane "Keffe D" Davis in court for his murder trial related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, on Tuesday, Aug. 18, 2026. (AP Photo/John Locher, Pool)
Clark District Court Judge Carli Kierny, center, speaks with defense attorney Michael Sanft, left, and Chief Deputy District Attorney Marc DiGiacomo during the murder trial of Duane "Keffe D" Davis related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, on Tuesday, Aug. 18, 2026. (AP Photo/John Locher, Pool)
Duane Davis listens as Brent Becker, a retired Las Vegas Metro Police Department homicide detective, testifies by video feed during his murder trial, related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center, Monday, Aug. 17, 2026, in Las Vegas. (Steve Marcus/Pool Photo via AP)
Michael Sanft, attorney for Duane Davis, left, asks a question to Garry Dale, a former Las Vegas Metro Police Department officer, during the Duane Davis murder trial, related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas,, Monday, Aug. 17, 2026. (Steve Marcus/Pool Photo via AP)
An illustration is displayed during the Duane Davis murder trial, related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, Monday, Aug. 17, 2026. (Steve Marcus/Pool Photo via AP)
District Court Judge Carli Kierny confers with Michael Sanft, attorney for Duane Davis, left, and Chief Deputy District Attorneys Marc DiGiacomo, center, and Binu Palal, during the Duane Davis murder trial, related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, Monday, Aug. 17, 2026. (Steve Marcus/Pool Photo via AP)
Duane Davis appears in court during his murder trial, related to the 1996 killing of rapper Tupac Shakur, at Clark County District Court Regional Justice Center in Las Vegas, Monday, Aug. 17, 2026. (Steve Marcus/Pool Photo via AP)
