Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe

CINCINNATI--(BUSINESS WIRE)--Aug 19, 2026--

Hair is part of nearly everyone's daily routine. From long hair and curls to beard trimmings and pet hair, every hair story is different. Yet one universal truth remains: hair has a way of ending up everywhere. In fact, 52% of Americans say they only clean their floors when dirt, dust or hair becomes visible 1, highlighting just how often everyday messes can accumulate before they're addressed.

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That's why Swiffer is partnering with hair expert and entrepreneur Jen Atkin to spotlight a different kind of hair tool: the Swiffer Hair Magnet, designed to tackle the hair, dust and debris that accumulate on floors throughout the home. Swiffer Hair Magnet traps and locks what other tools may push around, making it easier to clean up hair, no matter where it comes from.

As one of the beauty industry's most recognized hair experts, Jen Atkin has spent her career helping people manage, style and care for their hair. Through years of working with clients and building hair-focused businesses, she has seen firsthand that great hair routines often leave behind an unwanted reality: loose hair on floors, in corners and along baseboards. That's where the Swiffer Hair Magnet comes in, helping trap and lock the hair that accumulates after styling, shedding, grooming and everyday life.

"As a hair expert, I've spent years helping people achieve their best hair, but every routine has one thing in common: hair doesn't always stay on your head," said Jen Atkin. "Whether it's the strands left behind after styling, the hair that collects after a trim, or the everyday shedding from my dogs that seems to find its way into every corner of the house, cleanup is simply part of the process. The Swiffer Hair Magnet takes the hassle out of picking up loose hair, helping make cleanup feel like a natural finishing touch to any hair routine."

The Swiffer Hair Magnet was engineered specifically for one of the most persistent household cleaning challenges: hair pickup. Featuring 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust 2, the product is designed to lift and capture hair from everyday activities, from styling and grooming to pet shedding. A 360-degree locking head helps users reach baseboards and corners where hair tends to collect, while a collapsible handle and cord-free design make it easy to grab for quick cleanups throughout the day.

“Jen Atkin has built her career around great hair, so she knows better than anyone how annoying it can be to clean it up,” said Ann Tobias, Swiffer Brand Director. “Swiffer Hair Magnet traps hair instead of pushing it around like a broom, making cleanup feel as satisfying as a great hair day.”

What is the Swiffer Hair Magnet?

The Swiffer Hair Magnet is a cleaning tool designed to tackle pet and human hair, dust and everyday debris that accumulate on floors throughout the home. The product uses 3D fluffy fibers designed to Trap + Lock™ hair while helping consumers clean hard-to-reach spaces and baseboards.

Why did Swiffer partner with Jen Atkin?

Jen Atkin is one of the most recognized hairstylists in the world and has spent her career helping people manage, style and care for their hair. Together, Swiffer and Atkin are spotlighting an often-overlooked reality: every hair routine creates cleanup, and every consumer can benefit from a simpler way to tackle hair on their floors.

Does the Swiffer Hair Magnet pick up different types of hair?

Yes. Swiffer Hair Magnet is designed to tackle the everyday hair messes that come with styling, grooming, shedding and life at home. From long strands and short clippings to beard trimmings and dog and cat hair, its 3D fluffy fibers help Trap + Lock™ hair from hard floors, making everyday hair cleanup easier.

What makes the Swiffer Hair Magnet different?

The Swiffer Hair Magnet features:

What products are available and where can consumers find them?

The Swiffer Hair Magnet Deluxe Starter Kit is available nationwide. The kit includes the Hair Magnet Deluxe, Hair Magnet Heavy Duty Sweeping Cloths and Mop & Go Heavy Duty Mopping Cloths. Additionally, the Heavy Duty Sweeping Cloth refills are available in Unstopables and Lemon Scents. Pricing and promotion are at the sole discretion of retailers.

To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.

3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust vs. Swiffer Hair Magnet cloths

Designed to tackle pet and human hair, dust and everyday debris

No cords. No charging. Hair Magnet Deluxe is always ready.

Swiffer Hair Magnet Deluxe

NEW YORK (AP) — Target reported its second straight quarter of comparable sales gains on Wednesday, saying that a merchandising overhaul under the retailer's new CEO is attracting more customers and boosting sales throughout its stores.

The retailer also benefited from a tariff refund of $994 million after the U.S. Supreme Court ruled this year that the Trump administration had overstepped its authority when the tariffs were implemented.

There is a lot of interest in how tariff refunds from the U.S. government will impact retailers and whether those refunds will be used to lower prices for customers.

Chief Financial Officer Jim Lee, when asked about tariff refunds this week, said the company continues to invest in lowering prices. Target reduced the prices of more than 10,000 items over the past year and “there’s more to come even as we’re facing headwinds overall,” Lee said.

Comparable sales, those coming from stores and digital channels operating for at least 12 months, rose 3.8% in the second quarter. The company also upgraded its annual profit and sales outlook, citing the solid performance during the first half of the year.

Target is emerging from more than a year of weak comparable sales. A 5.6% jump in the first quarter offset a 3.8% decline in 2025. The second-quarter gain followed a 1.9% drop a year ago.

Target CEO Michael Fiddelke, a 20-year company veteran who became chief executive in February, said the latest quarter was “an important step forward in the plan we laid out earlier this year to open a new chapter of growth for Target.”

Target also reported an increase in the number of customers going to its stores and shopping on its website from May through July.

“We’re encouraged by the progress made so far, and we’re also clear-eyed about the important work still ahead,” Fiddelke said.

In March, Fiddelke unveiled a $6 billion plan to reverse Target’s sales slump and to reclaim the retailer’s reputation as a place to go for affordable yet stylish apparel and home goods.

More than half of Target’s back-to-school merchandise is new, the company said.

That includes a limited-time collection of teen and tween clothes, school supplies and accessories in pastel colors and floral prints from the women’s lifestyle brand LoveShack Fancy. Target also collaborated with Hollister on a dorm decor collection.

Target recruited fashion designer and TV personality Isaac Mizrahi this summer to fill the newly created role of creative director at large. Mizrahi has been brought in to mentor Target designers, advise on product design and innovation, and forge new partnerships.

It is Mizrahi's second partnership with Target. He became the first major fashion designer to collaborate with the retailer in 2002 for a successful run.

Fiddelke is also remodeling Target stores and improving staffing. The company has more than 100 full-scale remodels underway, with a goal of reaching 130 this year, Fiddelke said Tuesday.

During the second quarter, comparable store sales — sales from established physical stores — increased 2.7%, while increased same-day deliveries pushed digital comparable sales up 8.7%.

Target is one of the first big retailers to report second-quarter financial results, which could give industry analysts and economists another read on whether ongoing price pressures from the conflict in Iran impacted consumer behavior.

The Commerce Department released a report Friday showing weak retail sales in July. The University of Michigan’s consumer sentiment index, also released Friday, showed greater pessimism about the economy this month, likely driven by stubbornly high prices.

Target's overall sales increased in all six of its main merchandising categories, led by double-digit growth in what the company calls Fun 101 — a division that includes consumer electronics, toys, trading cards, sports paraphernalia, books and gaming items.

Target's beauty and food and beverage sales were also standouts. Target plans to roll out a new Target Beauty Studio concept next month in more than 600 locations. The new area, which will offer upscale beauty products and enhanced product expertise from staff, will partly replace its shops with Ulta, which is ending its partnership with the retailer in August, the company said.

On the other side, business in clothing and home goods hardly grew. Target executives said the work to improve these areas is ongoing.

Net income was $1.87 billion, or $4.11 per share, for the three months ended Aug. 1, easily beating the $2.34 per share that Wall Street had expected, according to a survey by FactSet. It also outpaced last year's $935 million, or $2.05 per share. Yet this year also included millions from tariff refunds, which amounted to $1.65 in earnings per share, Target said.

Net sales rose 5.3% to $26.54 billion for the period.

Target now expects sales to increase 5%, up from its earlier predictions for a 4% gain. It also expects earnings per share for the full year to be in the range of $9.90 to $10.90. Analysts expect $8.52 per share for the year, according to FactSet.

In May, Target reiterated its guidance from March for earnings per share to be near the high end of $7.50 to $8.50.

The cereal aisle is seen at a Target store, Thursday, Aug. 13, 2026, in Woodbury, Minn. (AP Photo/Ellen Schmidt)

An employee passes the back-to-school section at a Target store, Thursday, Aug. 13, 2026, in Woodbury, Minn. (AP Photo/Ellen Schmidt)

Children's clothing including uniforms are on display in a Target store, Thursday, Aug. 13, 2026, in Woodbury, Minn. (AP Photo/Ellen Schmidt)

A shopper enters a Target store, Thursday, Aug. 13, 2026, in Woodbury, Minn. (AP Photo/Ellen Schmidt)