From surging sports interest to last-minute purchase, Hong Kong users are eager for greater access to live entertainment experiences
HONG KONG SAR – Media OutReach Newswire – 24 August 2026 – With the excitement of football events and chart-topping concerts still reverberating across the city, Hong Kong is carrying the momentum into a vibrant summer of live entertainment. Capturing the pulse of the moment, MoreTickets, Asia's No.1* live event ticket resale platform, releases Hong Kong's top international and local live events[1] scheduled for the summer period (July and August), alongside consumer insights into platform users' ticket-buying behavior.
MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours
Concerts Top Summer Searches as Sports Interest Surges
MoreTickets offers a wide range of live entertainment events worldwide, including popular concerts, sporting events, theatre performances and many more. Concerts continue to drive the summer entertainment landscape, capturing the majority of user interests. According to MoreTickets data1, the "Concert" category accounts for nearly two-thirds of all searches for live events or shows scheduled in July and August, reinforcing the city's demand for major headline acts. Interest in "Sports" category is also rising, with searches up about 150% year on year, reflecting heightened appetite for major matches and global tournament moments this summer.
Top 10 Most-Searched Live Events Scheduled for July and August[1]:
| Rank | Event Name | Category | Location | Show Date |
| 1 | AXA Presents: You & Mi Sammi Cheng Live at Hong Kong Kai Tak Stadium 2026 | Concert | Hong Kong | July 10-12, 2026 |
| 2 | MC Cheung E=MC² Concert 2026 | Concert | Hong Kong | July 7-11, 2026 |
| 3 | Hong Kong Football Festival (HKFF) 2026 | Sports | Hong Kong | July 31-August 5, 2026 |
| 4 | FIFA World Cup 2026 | Sports | Overseas | June 11-July 19, 2026 |
| 5 | CTF Life Title-sponsors: 2026 TMElive International Music Awards | Award Ceremony | Hong Kong | August 22-23, 2026 |
| 6 | NMIXX 1ST WORLD TOUR IN HONG KONG | Concert | Hong Kong | July 25-26, 2026 |
| 7 | The Music of Chan Fai Young: King of Pop | Concert | Macau | July 24-26, 2026 |
| 8 | Hins Cheung UNPLUGGED 2 Second Movement Concert | Concert | Macau | July 24-26, 2026 |
| 9 | LiSA - LiVE is Smile Always～15～ in Hong Kong | Concert | Hong Kong | July 18, 2026 |
| 10 | ILLIT LIVE 'PRESS START' in HONG KONG | Concert | Hong Kong | August 22-23, 2026 |
Local Hong Kong artists and city-based performances remain highly searched, representing more than 70% of total searches, led by Sammi Cheng and MC Cheung, two renowned local singers who appeal spans generations. Fueled by global FIFA World Cup fever, the Hong Kong Football Festival emerged as a breakout hit, ranking the third among the top searches.
Hong Kong Live Event Goers Made Last-Minute Purchase, and Rise in Single-Ticket Purchases
In Hong Kong, MoreTickets users are deciding closer to the event date. MoreTickets purchase data[2] shows that nearly two out of five ticket transactions were made within seven days of the show (37%), signaling a more spontaneous approach to live entertainment planning. This last-minute pattern is strongest in event categories such as pop music concerts (55%) and fan meetings (40%). Among those last-minute buyers, 60% of the purchases opted for single-seat tickets, underscoring strong eagerness to attend live shows, supported by the platform's real-time availability andtransparent pricing. MoreTickets helps users compare across the spectrum and secure the best fit with confidence.
Top 10 Events Purchased Within 7-Days of Event Date in May 2:
| Rank | Event Name | Category | Location | Show Date |
| 1 | FAMA (Nongfu): The Funniest Concert in All Hong Kong | Concert | Hong Kong | May 8-10, 2026 |
| 2 | Sun Life Presents: SANDY LAM RESONANCE | Concert | Hong Kong | May 16-17, 2026 |
| 3 | Laufey: A Matter of Time Tour in Hong Kong | Concert | Hong Kong | May 12, 2026 |
| 4 | Hang Seng Insurance Presents: 25+ EEG Family Concert | Concert | Hong Kong | May 3-4, 2026 |
| 5 | b.balance Presents Live Band Concert｜<3 symbol of love | MC Cheung x CONSTANCE x Gareth.T | Concert | Hong Kong | May 16, 2026 |
| 6 | K-SPARK in MACAU | Music Festival | Macau | May 2, 2026 |
| 7 | EXO PLANET #6 - EXhOrizon in MACAU | Concert | Macau | May 22-23, 2026 |
| 8 | IVE WORLD TOUR IN MACAO | Concert | Macau | May 23-24, 2026 |
| 9 | 2025-26 TREASURE TOUR [PULSE ON] in Hong Kong | Concert | Hong Kong | May 9, 2026 |
| 10 | UFC Fight Night Macau and Road to UFC | Sports | Macau | May 28-30, 2026 |
A Safer Way to Find Tickets with MoreTickets
As live entertainment demand becomes more immediate and fragmented, many consumers still struggle when trying to secure tickets through various channels. MoreTickets offers an alternative as a safer platform with real-time availability, transparent-priced listing, and a secure refund guarantee, making it a reliable choice for live-event goers. It operates with two core safeguards – vetted sellers supported by a verified ticket-sourcing network, and escrow-based payment held until successful event entry.
Trusted by millions of users, MoreTickets helps users secure ticket access safely, ensuring they can enjoy the live entertainment moments that matter.
Hashtag: #MoreTickets
The issuer is solely responsible for the content of this announcement.
About MoreTickets
MoreTickets is Asia's No.1* live event ticket resale platform, dedicated to providing convenient, secure, and hassle-free ticketing services. The platform covers a wide range of live entertainment, including popular concerts, sporting events, theatre performances, and more. To date, MoreTickets is trusted by millions of users in Hong Kong and Macau, with its ticket sourcing network spanning major global live events across Hong Kong, Macau, Taiwan, as well as Japan, South Korea, Southeast Asia, Australia, Europe and the Americas.
By integrating comprehensive event information and ticket sources, MoreTickets helps users quickly search and compare options while offering end-to-end services, including secure payment, order protection, and post-sale support. The platform is committed to delivering a seamless, intuitive, and reliable ticketing experience, ensuring users never miss out on their most anticipated shows.
*Measured by GMV of live event ticket resale platform in Asia in 2025 (According to Frost & Sullivan's research on the live event resale platform industry in Asia, as of May 2026
For more information, please visit https://www.moretickets.com/.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 24 August 2026 – A Vietnamese men's grooming brand is preparing to enter the U.S. market with a business model that has been developed and scaled across Asia. The move will be an important test of East West Barbershop (Dong Tay Barbershop)'s ability to expand internationally, taking one of Asia's leading men's grooming chains into the world's most competitive barbershop market.
East West Barbershop (Dong Tay Barbershop) has established a presence in several overseas markets, including Thailand, China, Uzbekistan and Europe.
From a Vietnamese barbershop to an international network of more than 130 locations
In the global men's grooming industry, building an international brand requires barbershop chains to solve a fundamental challenge: How can they standardize services, train staff, maintain a consistent customer experience and scale their model without losing their identity?
This is the formula behind many of the world's leading names in the hair and grooming industry, including Great Clips, Supercuts, Sport Clips Haircuts, TONI&GUY, QB House and Jawed Habib Hair & Beauty. These brands have transformed a service industry traditionally dependent on individual craftsmanship into scalable business systems.
East West Barbershop (Dong Tay Barbershop) is pursuing a similar path. Founded in Vietnam in 2018, the company has grown into a network of more than 130 locations, with over 1,000 barbers, while gradually expanding into international markets. At this scale, East West operates in a different league from independent barbershops.
The value of a barbershop chain with hundreds of locations lies in its ability to deliver a consistent experience across the entire network. This is also why East West Barbershop (Dong Tay Barbershop) has been ranked among the Top 10 large-scale grooming brands in the world.
But as it prepares to enter the U.S. market, the key question is whether this model can be successfully transferred and operated in a completely different market.
Beyond the haircut: When a barbershop becomes an experience
East West Barbershop (Dong Tay Barbershop) seeks to differentiate itself by developing an "Experiential Barbershop" concept, combining grooming with relaxation and entertainment.
From the moment customers walk through the door, they are greeted by a space filled with greenery, along with relaxation areas featuring pool tables, chess, a piano, a bar and bookshelves. The chain, which caters exclusively to men and boys, also features car-themed barber chairs and dedicated play areas for its younger customers.
East West Barbershop (Dong Tay Barbershop) — The ultimate destination for men to relax and unwind
Its services extend well beyond a haircut, including hair washing, ear cleaning, massage, hair restoration treatments, perming, coloring, nail care, shoe cleaning and phone sanitization.
East West Barbershop (Dong Tay Barbershop) aims to change the way customers perceive a barbershop. Rather than simply purchasing a grooming service, customers can take time to relax, look after themselves or bring their children along to a space designed around the overall experience.
As consumers increasingly value the overall experience alongside service quality, this approach reflects the changing dynamics of the men's grooming market.
The United States: East West Barbershop's next major test
The United States is no random choice. It represents the next step in East West Barbershop (Dong Tay Barbershop)'s international strategy, building on a business model that has already been tested in Vietnam and several overseas markets.
The U.S. is home to many major barbershop and salon brands and is one of the world's most mature markets for franchising in the service sector.
Great Clips is a prime example. With thousands of salons across the United States and Canada, the brand demonstrates the scale a haircut business can achieve when its model is standardized and successfully replicated.
Supercuts, Sport Clips and many other chains have likewise spent years building strong brand recognition and extensive customer networks.
Against this backdrop, the Vietnamese brand must answer a fundamental question: Why would American consumers choose a brand from Vietnam over names they already know and recognize?
East West Barbershop (Dong Tay Barbershop)'s answer is not simply to compete on price. Its goal is to "export" a business model that combines customer experience, workforce training, operating standards and franchising.
This requires the company to turn its operational experience into a transferable system while addressing the many differences between Vietnam and the United States.
East West Barbershop (Dong Tay Barbershop) identifies barber training, skills standardization and the ability to adapt to a new environment as key foundations of this process. International expansion also creates opportunities for Vietnamese barbers to gain exposure to international working environments.
East West Barbershop (Dong Tay Barbershop) has also linked its development with social initiatives, including free vocational training for young people, mobile haircut programs offering free services, and contributions to charitable activities. These efforts contribute to a distinctive brand story: a service business seeking to develop its brand, its profession and its community at the same time.
After nearly a decade of establishment and development, East West Barbershop (Dong Tay Barbershop) is gradually proving that a business model built in Vietnam can be standardized, franchised, and compete on the same playing field as the major players in the global hair industry.
If successful in the U.S., East West Barbershop (Dong Tay Barbershop)'s story will go beyond being a Top 10 brand or a network of more than 130 locations. It will be the story of how a Vietnamese service business transformed capabilities built at home into a model capable of reaching the global stage.
Hashtag: #EastWestBarbershop #Dongtaybarbershop
https://dongtaybarbershop.com
The issuer is solely responsible for the content of this announcement.
East West Barbershop Vietnam Joint Stock Company
Country: Vietnam
Number of locations: 130+ across Vietnam, Thailand, China, Uzbekistan and Hungary
Head Office: 23rd Floor, Landmark 81, Ho Chi Minh City, Vietnam
Email: dongtaybarbershop@gmail.com
Website: dongtaybarbershop.com
Hotline: +84 1900 4737
Mobile: +84 901 602 902
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
