MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours

From surging sports interest to last-minute purchase, Hong Kong users are eager for greater access to live entertainment experiences

HONG KONG SAR – Media OutReach Newswire – 24 August 2026 – With the excitement of football events and chart-topping concerts still reverberating across the city, Hong Kong is carrying the momentum into a vibrant summer of live entertainment. Capturing the pulse of the moment, MoreTickets, Asia's No.1* live event ticket resale platform, releases Hong Kong's top international and local live events[1] scheduled for the summer period (July and August), alongside consumer insights into platform users' ticket-buying behavior.

MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours

Concerts Top Summer Searches as Sports Interest Surges

MoreTickets offers a wide range of live entertainment events worldwide, including popular concerts, sporting events, theatre performances and many more. Concerts continue to drive the summer entertainment landscape, capturing the majority of user interests. According to MoreTickets data1, the "Concert" category accounts for nearly two-thirds of all searches for live events or shows scheduled in July and August, reinforcing the city's demand for major headline acts. Interest in "Sports" category is also rising, with searches up about 150% year on year, reflecting heightened appetite for major matches and global tournament moments this summer.

Top 10 Most-Searched Live Events Scheduled for July and August[1]:

Rank	Event Name	Category	Location	Show Date
1	AXA Presents: You & Mi Sammi Cheng Live at Hong Kong Kai Tak Stadium 2026	Concert	Hong Kong	July 10-12, 2026
2	MC Cheung E=MC² Concert 2026	Concert	Hong Kong	July 7-11, 2026
3	Hong Kong Football Festival (HKFF) 2026	Sports	Hong Kong	July 31-August 5, 2026
4	FIFA World Cup 2026	Sports	Overseas	June 11-July 19, 2026
5	CTF Life Title-sponsors: 2026 TMElive International Music Awards	Award Ceremony	Hong Kong	August 22-23, 2026
6	NMIXX 1ST WORLD TOUR IN HONG KONG	Concert	Hong Kong	July 25-26, 2026
7	The Music of Chan Fai Young: King of Pop	Concert	Macau	July 24-26, 2026
8	Hins Cheung UNPLUGGED 2 Second Movement Concert	Concert	Macau	July 24-26, 2026
9	LiSA - LiVE is Smile Always～15～ in Hong Kong	Concert	Hong Kong	July 18, 2026
10	ILLIT LIVE 'PRESS START' in HONG KONG	Concert	Hong Kong	August 22-23, 2026

Local Hong Kong artists and city-based performances remain highly searched, representing more than 70% of total searches, led by Sammi Cheng and MC Cheung, two renowned local singers who appeal spans generations. Fueled by global FIFA World Cup fever, the Hong Kong Football Festival emerged as a breakout hit, ranking the third among the top searches.

Hong Kong Live Event Goers Made Last-Minute Purchase, and Rise in Single-Ticket Purchases

In Hong Kong, MoreTickets users are deciding closer to the event date. MoreTickets purchase data[2] shows that nearly two out of five ticket transactions were made within seven days of the show (37%), signaling a more spontaneous approach to live entertainment planning. This last-minute pattern is strongest in event categories such as pop music concerts (55%) and fan meetings (40%). Among those last-minute buyers, 60% of the purchases opted for single-seat tickets, underscoring strong eagerness to attend live shows, supported by the platform's real-time availability andtransparent pricing. MoreTickets helps users compare across the spectrum and secure the best fit with confidence.

Top 10 Events Purchased Within 7-Days of Event Date in May 2:

Rank	Event Name	Category	Location	Show Date
1	FAMA (Nongfu): The Funniest Concert in All Hong Kong	Concert	Hong Kong	May 8-10, 2026
2	Sun Life Presents: SANDY LAM RESONANCE	Concert	Hong Kong	May 16-17, 2026
3	Laufey: A Matter of Time Tour in Hong Kong	Concert	Hong Kong	May 12, 2026
4	Hang Seng Insurance Presents: 25+ EEG Family Concert	Concert	Hong Kong	May 3-4, 2026
5	b.balance Presents Live Band Concert｜<3 symbol of love | MC Cheung x CONSTANCE x Gareth.T	Concert	Hong Kong	May 16, 2026
6	K-SPARK in MACAU	Music Festival	Macau	May 2, 2026
7	EXO PLANET #6 - EXhOrizon in MACAU	Concert	Macau	May 22-23, 2026
8	IVE WORLD TOUR IN MACAO	Concert	Macau	May 23-24, 2026
9	2025-26 TREASURE TOUR [PULSE ON] in Hong Kong	Concert	Hong Kong	May 9, 2026
10	UFC Fight Night Macau and Road to UFC	Sports	Macau	May 28-30, 2026

A Safer Way to Find Tickets with MoreTickets

As live entertainment demand becomes more immediate and fragmented, many consumers still struggle when trying to secure tickets through various channels. MoreTickets offers an alternative as a safer platform with real-time availability, transparent-priced listing, and a secure refund guarantee, making it a reliable choice for live-event goers. It operates with two core safeguards – vetted sellers supported by a verified ticket-sourcing network, and escrow-based payment held until successful event entry.

Trusted by millions of users, MoreTickets helps users secure ticket access safely, ensuring they can enjoy the live entertainment moments that matter.

Hashtag: #MoreTickets

The issuer is solely responsible for the content of this announcement.

About MoreTickets

MoreTickets is Asia's No.1* live event ticket resale platform, dedicated to providing convenient, secure, and hassle-free ticketing services. The platform covers a wide range of live entertainment, including popular concerts, sporting events, theatre performances, and more. To date, MoreTickets is trusted by millions of users in Hong Kong and Macau, with its ticket sourcing network spanning major global live events across Hong Kong, Macau, Taiwan, as well as Japan, South Korea, Southeast Asia, Australia, Europe and the Americas.

By integrating comprehensive event information and ticket sources, MoreTickets helps users quickly search and compare options while offering end-to-end services, including secure payment, order protection, and post-sale support. The platform is committed to delivering a seamless, intuitive, and reliable ticketing experience, ensuring users never miss out on their most anticipated shows.

*Measured by GMV of live event ticket resale platform in Asia in 2025 (According to Frost & Sullivan's research on the live event resale platform industry in Asia, as of May 2026

For more information, please visit https://www.moretickets.com/.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

YIWU, CHINA – Media OutReach Newswire – 10 November 2026 – On November 7, the 2026 Forum on China-Africa Economic, Trade and Cultural Cooperation was held in Yiwu, a commercial hub in central Zhejiang, east China.

2026 Forum on China-Africa Economic, Trade and Cultural Cooperation Opens in Yiwu, Jinhua

As a key supporting event under the framework of the Forum on China-Africa Cooperation (FOCAC), the gathering drew statesmen, diplomats and hundreds of Chinese and foreign business participants.

Building on eight years of accumulated progress and over 140 signed projects, the forum keeps focusing on delivering outcomes from the FOCAC Beijing Summit and aligning with the 10 partnership action plans.

Once again, it shined the global spotlight on Yiwu - a city with no seacoast nor border access, yet a pivotal hub for people-to-people China-Africa trade.

Inside the Yiwu International Expo Center, a three-day China-Africa trade exhibition opened ahead of the forum. Within its 10 000-square-metre hall sit 400 well-arranged booths, bringing together 186 enterprises from 15 countries.

Import-zone shelves are stocked with Ethiopian coffee, Ghanaian shea butter and Zimbabwean handicrafts. Meanwhile, a wide array of Chinese-made goods for household use, stationery, cultural-creative products and beauty cosmetics are ready to reach households across Africa.

More than two decades ago, Chinese and African merchants had to travel far and wide to source goods and secure buyers. Today, complete warehousing, customs-declaration and cross-border logistics allow exhibits to move straight from booths onto ocean-going vessels, closing the full loop from display to delivery.

Transformations extend well beyond exhibition halls.

Twenty years ago, most African traders in Yiwu acted purely as purchasers: they would fill shipping containers with selected goods and ship them back home.

On May 1 this year, China implemented zero-tariff treatment for 53 African diplomatic partners, further reshaping Sami's business landscape. Trade is no longer a one-way "sell-out" model. Seizing this policy dividend, he began importing local Ugandan specialties such as coffee beans and chili peppers into China. Via Yiwu's hub, these goods are then distributed to broader markets aboard the China-Europe Yiwu-Xinjiang-Europe Railway Express.

"Zero tariffs give young Africans direct access to the Chinese market and make two-way trade far more actionable," Ugandan businessman Sami said, hoping more African traders will leverage Yiwu as a platform to bring African products to the wider world.

Like Sami, many entrepreneurs from diverse African nations regard Yiwu as their second home and serve as living, human-scale bridges connecting the two continents.

Official statistics bear witness to this shift. Between January and September 2026, Yiwu's exports to Africa reached 135.903 billion yuan, marking a year-on-year rise of 30.18 percent.

Historically, China-Africa trade largely featured Chinese goods flowing one-way toward Africa. Today trade chains are evolving into two-way pathways. African coffee, honey and avocados are finding growing room in China's consumer market. At the same time, Chinese enterprises are no longer content with merely delivering cargo to African ports.

Many firms are pushing supply-chain operations deeper into African local contexts. Local Yiwu-based supply-chain operators have set-up exhibition halls and 15 000-square-metre overseas warehouses in Senegal.

Conventional export business often concluded once goods departed Chinese ports. Now, end-to-end services including bulk procurement, overseas warehousing, local distribution and brand internationalisation travel alongside merchandise into Africa.

To date, Yiwu has established 28 overseas warehouses across 12 African countries. Together with offshore sub-markets and national-buyer service centers, a network spanning procurement, warehousing and distribution is taking shape, bridging Chinese supply capacity and African consumer demand.

In Yiwu, China-Africa cooperation finds tangible expression in shipping containers, grassroots commercial orders and ordinary people's pursuit of success.

Though land-locked, Yiwu links countless towns across the African continent. The Chinese city bears witness to China-Africa trade advancing past simple commodity transactions, entering a new era of co-built supply chains, mutual market access and people-to-people cultural bonds.

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **