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Phison Expands European Operations with Regional Office and Executive Appointments

Business

Phison Expands European Operations with Regional Office and Executive Appointments
Business

Business

Phison Expands European Operations with Regional Office and Executive Appointments

2026-09-02 14:01 Last Updated At:14:10

ESCHBORN, Germany--(BUSINESS WIRE)--Sep 2, 2026--

Phison Electronics (8299TT), a global leader in NAND flash controllers and storage solutions, today announced the expansion of its European operations with the opening of its inaugural local entity in Eschborn, Germany, and the appointments of Ingvar Ersson as GM & President, EMEA, and Antony Zukowski as Regional Director, EMEA, for Phison Electronics Europe GmbH. The expansion strengthens Phison's investment in Europe and reinforces its commitment to supporting customers and partners as demand for AI infrastructure, enterprise storage and next-generation data center technologies continues to grow.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260901302026/en/

The extended organization will execute a regional go-to-market strategy that combines direct enterprise engagement with a focused ecosystem of distributors, system integrators and strategic partners to accelerate adoption of Phison's Pascari enterprise SSD portfolio. Phison will prioritize AI, hyperscale, HPC and enterprise opportunities while providing localized sales, technical and marketing support to better serve customers across the region.

Ersson, reporting directly to Phison CEO KS Pua, brings more than 25 years of international leadership experience across data storage, technology, sales, operations and business development, including senior roles at JOLT Energy and Verbatim EUMEA. Having worked with Phison technologies for nearly two decades, he brings deep industry expertise and a strong track record of building strategic partnerships and driving regional growth. Zukowski joins Ersson’s team holding extensive experience in enterprise infrastructure, data center technologies and partner ecosystem development, with prior leadership roles at Actebis, Bell Microproducts, Esys Distribution, Thomson Computing, TD SYNNEX and Arrow ECS France supporting leading technology vendors including Lenovo, Nutanix, Pure Storage and Rubrik.

"Europe represents a significant growth opportunity for Phison as AI adoption and enterprise infrastructure investments continue to accelerate," said KS Pua, CEO and Founder at Phison Electronics. "The expansion of our EMEA operations, together with the appointments of Ingvar and Antony, strengthens our ability to serve customers locally, deepen strategic partnerships and accelerate adoption of Phison and Pascari solutions across the region. Their leadership and industry expertise will be instrumental as we continue executing our long-term global growth strategy."

"I'm honored to lead Phison's continued expansion across EMEA," said Ersson. "With increasing demand for AI and enterprise storage solutions, we are well positioned to strengthen customer relationships, expand our partner ecosystem and bring Phison's innovations to more organizations throughout the region. Our initial focus will go to verticals in the region including media and entertainment (M&E), HPC, neocloud, local government and education, where demand for high-performance SSDs is accelerating to support real-time data, AI/ML and big data workloads, alongside growing interest in customization and Gen5 adoption."

"Phison's investment in its Europe operations demonstrates a strong commitment to supporting customers and partners locally," said Marek Horyl, VP of IT Products at ASBIS Enterprises PLC. "We are strengthening our collaboration to bring the Pascari enterprise SSD portfolio to market through our channel ecosystem, enabling businesses across Europe to deploy high-performance storage solutions for AI, cloud, and enterprise workloads."

"I'm looking forward to beginning this chapter with Phison during such an important period of growth," said Zukowski. "We will work closely with our local customers and partners to expand the company's enterprise presence and help drive adoption of Phison's innovative storage technologies throughout EMEA."

To receive a Pascari demo, please reach out to sales@phison.com. To explore Phison’s full portfolio, visit www.phison.com.

About Phison Electronics

Phison Electronics is a global leader in NAND flash controllers and storage solutions, powering more than one in every five SSDs shipped worldwide. Phison has grown into a multi-billion-dollar company with over 4,500 employees – 70% of which are dedicated to R&D – and more than 2,000 patents. The company's innovations encompass the Pascari portfolio of ultra-high-performance enterprise SSDs purpose-built for data-intensive workloads across AI, cloud, and hyperscale data centers, including Pascari aiDAPTIV™, an award-winning solution for affordable on-premises LLM training and inference.

Phison, the Phison design and the Phison logo are registered trademarks or trademarks of Phison Electronics or its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. Product specifications are subject to change without notice.

©2026 Phison Electronics or its affiliates. All rights reserved.

Phison Expands European Operations with Regional Office and Executive Appointments

Phison Expands European Operations with Regional Office and Executive Appointments

KATHMANDU, Nepal (AP) — Some tourists previously reported missing in Nepal have made contact with authorities, officials said Wednesday, as search efforts continued following catastrophic floods that killed at least 1,118 people and left more than 3,900 missing.

Nepal’s Foreign Ministry said 324 foreign nationals had been rescued so far, while about 590 from 39 countries remained missing a week after the Aug. 26 floods.

Australian Prime Minister Anthony Albanese said Wednesday that the number of Australians missing in the disaster had fallen from 43 to 38 after five were confirmed safe overnight.

“Amidst all of this tragedy, we are seeing some positive news. Today, another five Australians have been confirmed safe,” Albanese told reporters in Palau, where he is attending a regional summit.

“We hope, of course, for positive news further, and we’re doing everything we can to work with authorities,” Albanese added.

Sunil Sharma, a spokesperson for the Nepal Tourism Board, said at least five other foreign tourists who were previously reported missing had contacted authorities by email or telephone in recent days.

On the Chinese side, rescue crews completed a makeshift road to the disaster site at Gyirong Port on the Nepal border, state broadcaster CCTV reported Wednesday.

Crews have been clearing access for heavy machinery to be used in the search at the border crossing complex, which was washed away by the floods. The road leading to the crossing was destroyed and buried under water, mud and rocks.

China separately reported 16 deaths and 546 people missing as of Sunday.

The disaster began Aug. 26 in the Himalayas, when a glacial collapse sent rock, ice and meltwater into valleys below, triggering powerful floods downstream. The surge entered rivers flowing through Tibet and Nepal, causing them to rise rapidly. Floodwaters swept away homes, buildings, roads and bridges, carrying mud and rocks downstream.

Associated Press journalists Rod McGuirk in Melbourne and Huizhong Wu in Bangkok contributed to this report.

A resident salvages usable material from his house damaged by flash flooding at 1 Number Pul, in Nepal's Nuwakot district, Tuesday, Sept. 1, 2026. (AP Photo/Rajesh Kumar Singh)

A resident salvages usable material from his house damaged by flash flooding at 1 Number Pul, in Nepal's Nuwakot district, Tuesday, Sept. 1, 2026. (AP Photo/Rajesh Kumar Singh)

A Nepalese military officer counts bodies recovered in the aftermath of flash floods in Nepal's Nuwakot district, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

A Nepalese military officer counts bodies recovered in the aftermath of flash floods in Nepal's Nuwakot district, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

Rescuers inspect a residential building damaged in the aftermath of the flash floods in Nepal's Nuwakot district, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

Rescuers inspect a residential building damaged in the aftermath of the flash floods in Nepal's Nuwakot district, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

Nepal's army personnel carry a victim from the flash floods in a body bag at a helipad in an army camp in Nuwakot district, Nepal, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

Nepal's army personnel carry a victim from the flash floods in a body bag at a helipad in an army camp in Nuwakot district, Nepal, Wednesday, Sept. 2, 2026. (AP Photo/Rajesh Kumar Singh)

Nepal police personnel prepare the bodies of flash flood victims for a mass burial in Kathmandu, Nepal, Tuesday, Sept. 1, 2026. (AP Photo/Niranjan Shrestha)

Nepal police personnel prepare the bodies of flash flood victims for a mass burial in Kathmandu, Nepal, Tuesday, Sept. 1, 2026. (AP Photo/Niranjan Shrestha)

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