HONG KONG, Sept. 3, 2026 /PRNewswire/ -- The 41st ITE (Leisure) and 22nd ITE-MICE will take place from June 10–13, 2027 at Hong Kong Convention & Exhibition Centre, with separate B2B and B2C days, connecting global exhibitors with serious buyers and affluent travelers from the Greater Bay Area (GBA) and beyond.
Why the GBA matters: With core cities like Hong Kong, Shenzhen and Guangzhou, the GBA remains an economic powerhouse. Its GDP of US$2.15 trillion makes it the world's 10th largest economy, while Hong Kong, home to 40% of GBA's high-net-worth families (RMB10 million+), alone spent US$30.3 billion on outbound travel in 2025, with residents making 15.7 departures per capita annually.
At ITE Hong Kong, two out of every three trade buyers come from this region – the most direct and cost-effective entry point into China's premium travel market.
ITE2026 – the 40th anniversary edition – featured 602 exhibitors from 69 countries/regions and drew 8,442 trade buyers (20% from Guangdong, 16% from other Chinese provinces and 17% from other Asian markets). Trade visitors included 54% travel agents and 22% MICE professionals. Public attendance exceeded 74,000 frequent and affluent travelers: 75% took multiple holidays in 2025 and 63% plan higher travel budgets in 2026.
The fair enjoyed strong official support: Hong Kong SAR's Chief Executive delivered a welcoming message, and China's Ministry of Culture & Tourism organized its largest pavilion with hundreds of exhibitors from 20 participating provinces and municipalities including Beijing and Shanghai.
Watch ITE Hong Kong 2026 Video: https://youtu.be/vkzHZzimQiE?si=lpHOfheXBsMmcmRV
Pre- and post-show online interest was strong: 881,102 visits to ITE's trade website www.itehk.com from March to July 2026 – peaking at 290,670 in June.
ITE's B2B program includes Business Matching (buyers seated by markets, exhibitors come to them), KOL networking session, and rentable in-hall meeting rooms for hosting workshops or presentations.
The B2C program features over 100 seminars (many by KOLs, drawing 200+ attendees), themed displays (e.g., ICE/SNOW pavilion), and Junior KOL Catwalk – attracting young affluent parents and their children. Exhibitors can apply for a free 25-minute seminar session, or engage visitors at their booth with photo opportunities and games.
Exhibitors may sell directly to public visitors – ITE survey found 43% were interested in booking and paying on-site via mobile – subject to compliance with local laws.
Booth rental starts from US$480/SQM (raw space) and US$530/SQM (shell scheme). Inquiries: www.itehk.com | WhatsApp +852-94008444 | travel@tkshk.com | WeChat: ite_hongkong
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ITE Hong Kong 2027: 2/3 of Trade Buyers & FIT from Wealthy GBA
New 360 Camera from DJI Features High Dynamic Range 1-Inch 8K/60fps Imaging Sensor, AI SuperNight 2.0, and Ultra-Hard Replaceable Lenses
BERLIN, Sept. 3, 2026 /PRNewswire/ -- DJI, the global leader in civilian drones and creative camera technology, today launches Osmo 360 II to the global market. Featuring the company's latest flagship panoramic imaging, this next-gen technology was built on the handheld imaging expertise DJI has amassed over 12 years as an industry game-changer. The Osmo 360 II's technical DNA evolved from innovations in DJI's distortion control for aerial photography, stabilization from the professional Ronin series of gimbals, and color science through successive generations of Osmo Action cameras. Moreover, Osmo 360 II innovates on the company's first 360° camera, Osmo 360, and its first 360° drone, Avata 360, to deliver further enhanced imaging capabilities.
Osmo 360 II's advanced square HDR image sensor increases sensor utilization by 25%[1], reducing power consumption while keeping footage clean and clear, day or night[1]. Paired with AI SuperNight 2.0, Osmo 360 II captures exceptionally clean low-light shots. In addition to advances in imaging quality, the new 360° camera also features ultra-hard, replaceable lenses[1] and 105 GB of built-in storage, allowing creators to shoot fearlessly as they capture every moment – night or day – in stunning detail from every angle.
1-inch 8K/60 fps HDR 360° Imaging Captures Epic Action Shots Night or Day
Osmo 360 II offers the industry's first advanced 1-inch square HDR image sensor[1] that maintains the same 360° image field as a traditional 1-inch rectangular sensor. The 360° dynamic range has been expanded to 14.5 stops[1], doubling the brightness range. Additionally, an all-new AI noise-reduction algorithm, AI SuperNight 2.0, enables creators to capture exceptionally clean, bright low-light shots[1]. For high-speed action shots, the camera's large 2.4 μm pixels and a high-performance chip enable epic shots from every angle in 8K/60fps 360° video – keeping every frame sharp and free of motion blur.
Diverse Scenarios, Various Angles:
- Motorcycling: The camera can be securely mounted anywhere for unique multi-angle shots. With Gesture Control and Voice Control, creators can start recording instantly without releasing the throttle.
- Diving: The camera is ready for underwater action up to 10 meters[1] out of the box. For deep dives, creators can seal it inside the Invisible Waterproof Case and explore down to 50 m[1].
- Skiing: The camera can be used in -20°C (-4°F) temperatures[1], and will start shooting by double twisting the selfie stick. Creators can unlock aerial views with the 2.5m Extended Carbon Fiber Selfie Stick, and add Motion Blur for a more cinematic run.
- Mountain Biking / Road Cycling: The camera's powerful stabilization can smooth out the rough trails. Creators can add the Sports Dashboard overlay to create engaging data-rich cycling videos.
- Vlogging: The camera can be used for solo selfie videos with the Invisible Selfie Stick serving as an on-the-go camera crew. Paired with Dual Recording, creators can capture passing scenery and multiple people in a single frame to make their stories even more immersive.
Creative Features to Shape the Light:
- 120MP HDR 360° Photo[1]: Creators can freeze any scene as an HDR 360° photo with true-to-life lighting and contrast
- 16K 360° Timelapse[1]: Capture the epic flow of time in 16K resolution[1], using Clouds mode to condense sweeping skies
- 64x Pano Slow Motion[1]: Unlock up to 64x of buttery-smooth slow motion in post-production with DJI Studio's AI frame interpolation that's equivalent to cropped 8K/480fps[1]
- 8K/120fps Vortex[1]: Turn exciting moments into smooth high-definition wraparound slow motion with a simple swing
- 10-bit & D-Log M[1] Color Profile: Every video format now supports 10-bit color depth, capturing over a billion colors
Improved Workflows with Spotlight Follow and One-Tap NFC Connections
Osmo 360 II and the upgraded DJI Mimo app offer intelligent subject-tracking and improved ease-of-use features. With Spotlight Follow[1], creators can intelligently track and keep a subject centered in the frame, no matter how the camera rotates – without needing to reframe in post. Additionally, Osmo 360 II features a new NFC area for more streamlined workflows. With one tap, the camera can quickly connect with the Mimo app, transfer footage, or go directly to the app's editing page. Users can import 360° video files exported from DJI Studio directly using the plugin for DaVinci Resolve, accelerating professional workflows. With these upgrades, DJI enables a wider range of users—from professional imaging specialists to everyday users—to become panoramic content creators.
Create Fearlessly with Ultra-Hard Replaceable Lenses
Osmo 360 II features an all-new replaceable lens design. Both lenses feature an ultra-hard optical film for improved scratch and wear resistance. If a lens gets damaged, creators can easily swap it out and keep shooting quickly. Weighing just 183g and equipped with 105GB of built-in storage, the camera makes shooting on the go effortless. Moreover, the Osmo 360 II battery can record continuously for 100 minutes[1] at 8K/30 fps resolution and fast-charge to 80% in just 22 minutes[1]. With the Battery Extension Rod, runtime can be extended by 180 minutes[1].
Seamless Integration with DJI Ecosystem
Osmo 360 II has a built-in four-mic array and wind noise reduction design that delivers crisp audio straight from the camera. With DJI OsmoAudio Direct Microphone Connection, the camera is compatible with DJI Mic 3, DJI Mic 2, DJI Mic Mini 2S, DJI Mic Mini 2, and DJI Mic Mini. The Osmo dual-direction quick-release design enables magnetic attachment on both sides. Featuring a 1/4″ thread, it easily connects to DJI Osmo ecosystem accessories and traditional camera gear, unlocking unique angles for any scene.
Osmo 360 II Makes Global Offline Debut at IFA 2026
DJI will debut Osmo 360 II at IFA 2026 (Booth No. H20-129, Hall 20) – one of the world's largest consumer electronics trade shows from September 4th to 8th. Attendees will be able to experience the innovative imaging capabilities of DJI's latest 360° camera first hand.
DJI Care Refresh
DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for Osmo 360 II. Accidental damage is covered by the replacement service, including natural wear, collisions, and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to 2 replacements in 1 year. DJI Care Refresh (2-Year Plan) includes up to 4 replacements in 2 years. Other services of DJI Care Refresh include official warranty, international warranty service, and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh
For more information, please refer to: https://www.dji.com/360-2
| [1] All data was measured using a production model under controlled conditions. For more information, please refer to the official DJI website. |
[1] All data was measured using a production model under controlled conditions. For more information, please refer to the official DJI website.
About DJI
Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before.
For more information, visit our:
Website: www.dji.com
Online Store: store.dji.com
Facebook: www.facebook.com/DJI
Instagram: www.instagram.com/DJIGlobal
X: www.x.com/DJIGlobal
LinkedIn: www.linkedin.com/company/dji
Subscribe to our YouTube Channel: www.youtube.com/DJI
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DJI Launches Osmo 360 II at IFA 2026, Delivering 8K 360° Flagship Imaging for Epic Shots, Day or Night
