NEW YORK, Sept. 8, 2026 /PRNewswire/ -- GROWNSY, a baby care brand trusted by more than 3 million households worldwide, today announced a new long-term partnership with Graham's Foundation, a nonprofit organization dedicated to supporting parents of premature babies.
The partnership will begin during NICU Awareness Month this September through GROWNSY's Tiny Steps Home campaign, which supports families navigating the practical and emotional transition from the NICU to home.
With more than 1 in 10 U.S. babies born prematurely each year, many families continue to face new questions and caregiving challenges after discharge. Together, GROWNSY and Graham's Foundation aim to help families feel informed, connected, and supported throughout this transition and beyond.
Why GROWNSY Is Partnering with Graham's Foundation
GROWNSY believes parenting is hard enough without added complexity. For NICU families, that complexity can include medical uncertainty, specialized routines, and the emotional transition from hospital to home. By partnering with Graham's Foundation, GROWNSY aims to connect families with practical resources, peer support, and a community that understands the prematurity journey firsthand.
"Leaving the NICU can bring relief, but it can also bring a new set of questions and uncertainties," said Yvonne, CEO of GROWNSY. "Graham's Foundation understands what these families are experiencing and has built a community around the support they need. Through this partnership, we can help families feel more informed, connected, and supported beyond the hospital."
How Graham's Foundation Supports NICU Families
Founded in 2009 by Nicholas Hall in memory of his son, Graham, Graham's Foundation supports parents of premature babies throughout the journey of prematurity. Its services include free NICU care packages, trained peer mentors with firsthand experience, and the MyPreemie app, a digital resource developed around the practical and emotional needs of preemie families.
These services complement clinical care by helping families navigate the questions, routines, and emotions that may continue after they leave the NICU.
"Parents of preemies often feel lost, overwhelmed, and alone, especially in the days surrounding NICU discharge. Our vision is a world where no parent goes through the experience of prematurity alone, and partnerships like this one with GROWNSY allow us to put more resources directly into the hands of families exactly when they need them most."
— Nicholas Hall, Founder and President of Graham's Foundation
Supporting the Transition from NICU to Home
The partnership focuses on one of the most under-supported stages of the prematurity journey: the transition from NICU to home. As part of GROWNSY's Tiny Steps Home campaign, GROWNSY is working with Lisa Houston, MSN, RNC-NIC, C-ELBW, to provide expert guidance on discharge preparation, while Graham's Foundation will connect families with resources including Preemie Talks, peer mentorship, care packages, and the MyPreemie app. Selected families will also receive Tiny Steps Home Support Bundles featuring GROWNSY essentials to support their transition home.
Supporting Families Beyond September
The partnership reflects GROWNSY's broader commitment to helping families navigate the routines and challenges of early parenthood. Alongside products designed to simplify feeding, hygiene and everyday care, GROWNSY aims to connect parents with credible organizations and resources that provide support beyond products alone.
GROWNSY and Graham's Foundation expect to continue their collaboration beyond September, with additional family-support initiatives to be announced.
To learn more about the Tiny Steps Home campaign and how GROWNSY is supporting NICU families, visit grownsy.com/pages/nicu.
About Graham's Foundation
Graham's Foundation is a nonprofit organization founded in 2009 that informs and guides parents of premature babies so they can confidently navigate the journey of prematurity. Through free NICU care packages, one-on-one peer mentorship, and the MyPreemie app, Graham's Foundation supports families through every stage of the prematurity journey, from the NICU to the transition home and beyond. Learn more at grahamsfoundation.org.
About GROWNSY
GROWNSY designs thoughtful baby care solutions that fit naturally into modern family life. We believe parenting does not need more noise; it needs clarity, trust, and smart-designed support. Guided by evidence and shaped by real family routines, our products simplify everyday essentials across feeding, hygiene, and early childhood care. From smart feeding tools to intuitive hygiene systems, every detail is created with one purpose: to reduce friction and create space for families to grow. At GROWNSY, growth is not about doing more. It is about growing smart and making it easier along the way.
Grow smart, made easy.
Learn more at www.GROWNSY.com
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GROWNSY Partners with Graham's Foundation During NICU Awareness Month to Support NICU Families Beyond the Hospital Stay
SINGAPORE, Sept. 9, 2026 /PRNewswire/ -- Social media work is increasingly mobile-first. From publishing short-form video to managing content across TikTok, Instagram, YouTube, and other platforms, many everyday workflows still depend on native mobile apps.
For agencies, brands, and content teams managing multiple clients, campaigns, or regional operations, that creates a practical challenge: as mobile workloads grow, so does the number of Android environments a team needs to manage.
Traditionally, adding more mobile capacity meant adding more physical devices. Cloud phone technology offers a different approach by turning Android environments into remotely accessible, software-managed infrastructure.
The Hidden Cost of Managing More Physical Phones
Physical smartphones work well when a team only needs a few devices. At a larger scale, however, the work around those devices can become a burden of its own.
Teams need to purchase and replace hardware, keep devices charged, manage operating system and app updates, maintain network settings, provide remote access, and keep track of which device belongs to which client or project.
Large collections of physical smartphones are sometimes loosely described as a "phone farm," but for legitimate social media teams, the more practical issue is often much simpler: every additional device adds another piece of hardware that needs to be stored, maintained, accessed, and organized.
The challenge is not the smartphone itself. It is the operational complexity that comes with managing physical hardware as mobile workloads grow.
Turning Android Devices Into Cloud-Managed Infrastructure
A cloud phone changes that model.
Instead of tying an Android environment to a physical phone sitting on a desk, a cloud phone runs remotely and can be accessed through a computer. Teams can create mobile environments when they need them, organize them by project, and manage them from a central workspace.
In this model, the Android environment becomes a software-managed resource rather than a piece of hardware that must always be physically available.
That distinction matters for distributed teams. A device no longer has to be passed from one employee to another or remain plugged in at a particular office. Team members can access the mobile environment remotely while keeping project resources organized in one place.
The shift is less about replacing smartphones entirely and more about giving businesses another way to manage mobile capacity.
How GeeLark Makes Cloud Phones Easier to Manage
GeeLark brings cloud phones into a centralized workspace designed for mobile-first social media operations.
Each GeeLark cloud phone operates as a separate Android environment with its own storage, app data, login sessions, and network configuration. This allows teams to keep different projects and mobile workflows organized without relying on a growing collection of physical devices.
Teams can also configure cloud phone environments based on project requirements, including Android versions, device models, language, location, and network or proxy settings.
For an agency managing different brands or regional campaigns, for example, cloud phone profiles can be grouped and organized by client or project. Access can be managed across team members, while the environments themselves remain available remotely through the same workspace.
This centralized approach makes it easier to answer basic operational questions that become harder as a team grows: Which environment belongs to which project? Who needs access to it? What configuration does it use? And how can the team manage more mobile workflows without adding the same amount of physical hardware?
From Remote Access to Automated Mobile Workflows
Moving Android environments to the cloud reduces hardware-management work. The next efficiency gain comes from reducing repetitive actions inside those environments.
GeeLark combines cloud phones with automation tools for mobile workflows. Teams can use ready-made automation templates for common tasks, build custom in-app workflows with RPA, or use APIs to connect cloud phones and automation tasks with their own internal systems.
For content teams, this can mean preparing content in advance, assigning workflows to different cloud phone environments, scheduling repetitive publishing tasks, and reviewing execution results without manually operating every device one by one.
For teams with more specialized processes, RPA provides a way to turn repeated Android app actions into reusable workflows. Technical teams can go further by using APIs to connect cloud phone operations with existing content systems, scheduling tools, scripts, or internal dashboards.
The result is a more flexible approach to mobile operations: instead of scaling workloads by continually adding physical devices and manual steps, teams can manage Android environments and repeatable workflows through software.
For agencies, brands, and other teams whose social media work depends heavily on mobile apps, cloud phones provide a practical way to reduce device-management overhead while keeping mobile workflows accessible, organized, and easier to scale.
About GeeLark
GeeLark provides cloud phone and automation tools for teams managing mobile-first social media workflows. Its platform combines cloud-based Android environments, team management, automation templates, RPA, and API capabilities in a single workspace.
Learn more about GeeLark and its cloud phone platform at GeeLark.com.
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GeeLark Advances Cloud Phone Infrastructure for Scalable Social Media Operations
