Certinia Unveils the System of Action for Services, and the Largest Expansion of Veda AI to Date

AUSTIN, Texas--(BUSINESS WIRE)--Sep 9, 2026--

Certinia today unveiled the System of Action for services businesses, which understands context, applies judgment, and then acts on trusted data and reasoning, so that every decision drives toward real business outcomes.

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According to the 2026 Global Service Dynamics Report, an independent survey of 1,000 services and IT leaders worldwide, nearly all (98%) have deployed AI in their organization, but only 20% say it has exceeded expectations. Among those reporting success, 70% describe their operations as aligned or fully integrated across sales, delivery, finance, and customer success. Certinia's System of Action is built for exactly that kind of connectivity — uniting the data, the judgment, and the ability to act so that services organizations can run their businesses with certainty.

Certinia's System of Action powers modern services organizations through three integrated components. The first is foundational context: Certinia brings together professional services, customer success, financial management, and CRM data with the unstructured reality of daily work — calls, threads, meetings — into one unified source of truth, closing the gap between what's happening on the ground and what the business needs to know in real-time. The second is compounding intelligence; built on more than 17 years of Certinia's services domain expertise, drawn from the breadth of real projects, timecards, resourcing decisions, and estimates processed across its workflows, so judgment sharpens with every decision. The third is agentic action, which carries that judgment out exactly when and where it's needed, bringing the right knowledge and reasoning to every action across the services lifecycle.

Strengthening the System of Action is the largest expansion of Certinia's Veda AI suite to date, delivering an unprecedented solution purpose-built to operate businesses and accelerate sales & delivery across the entire services lifecycle. This includes new agents, a doubled library of Veda Intelligent Actions (VIAs) that bring Certinia's services expertise directly into existing workflows, and deployment options that provide the flexibility for organizations to use the AI in ways that best fit their stack, strategy, and requirements.

"AI can only move the needle for our customers when it's grounded in real business context and judgment they can trust — a system that understands the business, reasons through it, and acts with little to no margin for error," said DJ Paoni, Chief Executive Officer, Certinia. "That's what our System of Action delivers. Only Certinia can combine a trusted, unified data foundation with our breadth of services expertise and deep business reasoning to meet the accuracy standards services businesses require — and it's why our latest agentic capabilities help customers unlock stronger margins, faster time-to-outcome, and greater customer value."

“Organizations that connect management efficiency gains to delivery quality improvements achieve the strongest overall ROI. The key design principle: AI must be integrated across the full life cycle, not deployed as isolated tools in individual functions,” said Mickey North Rizza, Group Vice President, Enterprise Software and Agents, IDC ¹.

New Veda Agents to Run the Business and Accelerate Sales & Delivery

Certinia's expanded suite of agentic capabilities introduces a lineup of 14 new out-of-the-box Veda agents to accelerate sales and delivery.

Each agent turns the unstructured context of daily work into organizational memory, so automation gets sharper, capturing best practices with every project instead of starting from zero each time.

Using Veda's new agentic capabilities, services teams are able to:

Expanded Veda Intelligent Actions and Capabilities to Streamline Workflows

Certinia has more than doubled the library of Veda Intelligent Actions (VIAs) from 64 to 135. Veda Intelligent Actions are bite-sized, reusable capabilities that bring Certinia's deep domain expertise directly into a customer's workflow and whatever tools their teams already use.

New VIA capabilities offer benefits across every part of a services business:

AI Your Way Provides a New Level of Deployment Flexibility

Most vendors force customers to either adopt their proprietary AI or bring their own and lose depth. With Certinia’s new AI Your Way features, service firms no longer have to compromise. These capabilities provide flexibility across the Veda AI suite, letting organizations use the AI and agentic framework that fits their stack, strategy, and requirements.

Certinia's AI Your Way capabilities give services organizations the option to:

Whether an organization is standardized on Agentforce, building on Claude or Microsoft Copilot, or wants Certinia's own native AI platform to do the heavy lifting, every path draws from the same library of trusted, governed actions grounded in the right context and judgment.

Committing to 100% Agentic Capability Coverage by Year End

Today’s release accelerates a broader trajectory that will culminate in 100% agentic capability coverage across Certinia’s System of Action by year-end, comprising 40+ agents and 300+ VIAs across the services lifecycle. Every professional services, customer success, and financial workflow will be able to be executed by an agentic capability or a human, giving organizations total flexibility in how they operate.

The Advantage That Compounds

As AI models become increasingly interchangeable, competitive advantage will shift to organizations holding the specific data and judgment those models depend upon to act. While every services organization will soon have access to roughly the same AI intelligence, they will not have the same underlying data, institutional judgment, or track record of decisions made and outcomes fed back into ongoing judgment.

That is the unique advantage Certinia has that no other PSA vendor built on siloed functionality can replicate. Certinia's depth of proprietary context and intelligence is what makes Veda the most complete and trustworthy agentic solution built on real business judgment, and it is why Certinia is the durable advantage the world's leading services organizations are built upon to help them protect margins, shorten time-to-outcome, and grow customer value with certainty.

To learn more and see the System of Action in practice, register for Certinia's live webinar Insight to Impact: Introducing the System of Action for Modern Services on September 30, 2026, as product experts demonstrate the system and how it can benefit your organization.

¹ IDC, Operationalizing AI in Professional Services: Practical Steps Toward an Intelligent Operating Model, #US54625226, June 2026

About Certinia

Certinia is the leading System of Action for services businesses, powering organizations with the unified source of truth, services expertise and reasoning, and agentic action to bring the right knowledge and judgment to every decision across the entire services lifecycle. Purpose-built for professional services, customer success, and financial management, the world’s leading services organizations rely on Certinia to maximize margins, deliver faster time-to-outcome, and grow customer value with certainty. Certinia is backed by Haveli Investments, TA Associates, General Atlantic, and Salesforce Ventures. For more information, visit www.certinia.com.

Certinia's System of Action architecture, spanning Professional Services, Customer Success, and Financial Management.

BAYOU LA BATRE, Ala. (AP) — Isaias has strengthened into a powerful, Category 3 hurricane as it barrels toward the U.S. Gulf Coast.

Isaias’ maximum winds increased to 120 mph (193 kph) on Friday, the Miami-based National Hurricane Center reported, surpassing the 111 mph (179 kph) threshold for a Category 3. A storm of that strength or greater is considered a major hurricane.

The first hurricane of the Atlantic season was forecast to intensify rapidly and cause dangerous conditions in the Florida Panhandle, southern Alabama and southern Mississippi when it makes landfall late Friday. Heavy rain and flooding are possible into the weekend as far north as Tennessee and North Carolina.

THIS IS A BREAKING NEWS UPDATE. Check back for updates. AP’s earlier story follows below.

Isaias was expected to strengthen into a major hurricane Friday as it headed toward the U.S. Gulf Coast, where final preparations were being made for potentially life-threatening storm surges and high winds.

The hurricane is forecast to make landfall late Friday somewhere along the Alabama-Florida line and create dangerous conditions in the Florida Panhandle, southern Alabama and southern Mississippi, the National Hurricane Center said.

The Category 2 storm was packing 110 mph (177 kph) winds early Friday, just shy of Category 3 status, and was expected to continue strengthening. Category 3 storms, considered major hurricanes, are capable of causing devastating damage, the center said.

Isaias was expected to weaken quickly as it hits shore and be downgraded to a tropical storm by Saturday afternoon as it moves north and inland along the Alabama-Mississippi line, the center said.

“Preparations should be rushed to completion as the weather will go downhill quickly today,” the hurricane center said in an early morning forecast. “While the storm is not expected to make landfall at peak intensity, it is likely that Isaias will still be a significant hurricane when it reaches the coast.”

Isaias, the first hurricane of the Atlantic season, was centered about 200 miles (322 kilometers) south-southeast of the mouth of the Mississippi River and moving to the north at about 15 mph (24 kph), the center said.

It was expected to make landfall between Mobile Bay on the Alabama coast and Choctawhatchee Bay in the Florida Panhandle in the evening.

Besides wind and storm surges, the hurricane will likely bring flash flooding and spawn tornadoes, the hurricane center said.

A hurricane warning was in place from Ocean Springs, Mississippi, to the western Florida Panhandle. Tropical storm warnings were issued from southeastern Louisiana to Aucilla River along Florida's Big Bend.

Preparations have been going on for days. On Thursday, residents boarded up windows and stacked sandbags while thousands of National Guard soldiers were deployed.

Isaias is expected to bring a storm surge as high as 5 to 7 feet (1.5 to 2 meters), with the deepest water hitting immediate coastal areas, along with large and dangerous waves, the hurricane center said.

Coastal communities moved quickly to prepare Thursday, as Alabama Gov. Kay Ivey ordered non-residents to immediately evacuate Gulf Shores, Orange Beach and Dauphin Island. Videos on social media showed traffic at a standstill on a highway leading out of Gulf Shores, where double-red beach flags signaled water access was closed.

Several counties announced mandatory evacuations for some coastal areas. The governors of Florida and Alabama declared states of emergency for dozens of counties, with Florida’s Ron DeSantis saying about 5,000 National Guard troops were expected to mobilize by Friday.

On Dauphin Island, a 15-mile (24-kilometer) barrier island off the Alabama coast, officials encouraged voluntary evacuations, particularly on its popular western section, which is vulnerable to storm surge.

Mayor Jeff Collier said he did not anticipate substantial damage, “but at the same time, these things are very fickle and a little jog here or there, or some last-minute increase in strength — we just have to be prepared for the worst.”

Meanwhile in the Pacific Ocean, Hurricane Simon, which formed as a tropical storm on Wednesday off of Mexico and became a hurricane late Thursday, was forecast to strengthen into a Category 4 hurricane.

Rico reported from Atlanta and Collins reported from Hartford, Connecticut. Also contributing were Associated Press reporters Kim Chandler in Montgomery, Alabama; Hallie Golden in Seattle; Kathy McCormack in Concord, New Hampshire; John Raby in Charleston, West Virginia; Laura Turbay in Little Rock, Arkansas; and Julie Walker in New York.

Mike Howard, foreground, and Joshua Brown board up Perdido Key Sports Bar as Hurricane Isaias approaches Perdido Key, Fla., Thursday, Oct. 8, 2026. (AP Photo/Gerald Herbert)

People walk on the beach at sunset as Hurricane Isaias approaches Pensacola Beach, Fla., Thursday, Oct. 8, 2026. (AP Photo/Gerald Herbert)

Daniel and Brand Harp, of Lebanon Tenn., here on vacation, pack their belongings to evacuate in the morning as Hurricane Isaias approaches Pensacola Beach, Fla., Thursday, Oct. 8, 2026. (AP Photo/Gerald Herbert)

This satellite image from the National Oceanic and Atmospheric Administration shows Hurricane Isaias in the Gulf of Mexico, Friday, Oct. 9, 2026. (National Oceanic and Atmospheric Administration via AP)

Larry Smith boards up his home with plywood ahead of Hurricane Isaias' expected landfall along the Gulf Coast in Dauphin Island, Alabama, Thursday, Oct. 8, 2026. (AP Photo/Octavio Jones)