AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

Partnership focuses on co-innovating industry-specific solutions, enhancing customer intelligence, and accelerating operational innovation

HONG KONG, Sept. 10, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") announced the signing of a Memorandum of Understanding ("MOU") with BytePlus Pte. Ltd. (BytePlus), a leading enterprise-grade technology solutions provider. The partnership marks a major milestone in integrating BytePlus's Artificial Intelligence (AI) and Large Language Models (LLM) solutions into AXA's operations, accelerating digital transformation and responsible AI adoption across the insurance value chain.

The MOU outlines a co-innovation framework focused on three key areas:  

1. Insurance Innovation and Future Capabilities: AXA and BytePlus will combine their respective domain expertise to research, design, and co-innovate pioneering, insurance-specific AI models and applications, intelligent agents, and decision-intelligence solutions. The collaboration aims to explore future-oriented solutions to transform end-to-end operational workflows across the insurance value chain – spanning knowledge management, underwriting support, claims processing, and multi-channel distribution.
2. Customer Intelligence for Personalised Engagement: AXA will leverage BytePlus's advanced predictive data analytics, consumer persona modelling, and AI-driven decision support, to deepen customer insights to enhance end-to-end customer journey and experience.    
3. AI-Powered Creativity and Marketing Enablement: AXA will harness BytePlus's advanced multimodal capabilities and generative AI technology solutions to establish a dynamic "creativity hub". This will transform content creation and optimise time-to-market efficiency, enabling highly interactive, personalised customer engagement at scale.

David Ng, Deputy Chief Executive Officer, AXA Hong Kong & Macau, said: "This partnership represents a major milestone for our AI roadmap. Access to BytePlus's cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers' needs across every touchpoint. Looking ahead, by exchanging our deep insurance knowledge with BytePlus's technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey."

Elsa Wang, General Manager, BytePlus Hong Kong & Macau, said: "Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions. Insurance is one of the most dynamic sectors for AI adoption, and AXA's forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus's advanced AI solutions with AXA's deep knowledge to set new standards for AI innovation in the regional and global insurance market."

About AXA Hong Kong and Macau 

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. 

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation. 

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.

THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK 

IMPORTANT LEGAL INFORMATION AND CAUTIONARY STATEMENTS CONCERNING FORWARD-LOOKING STATEMENTS

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA's actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 - "Risk factors and risk management" of AXA's Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA's business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

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AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

The company will show the hybrid system for the Australian and New Zealand market, plus two software tools for homeowners and installers, at Booth HH135 on 28 and 29 October.

MELBOURNE, Australia, Oct. 27, 2026 /PRNewswire/ -- FranklinWH, a global leader in whole-home energy management and battery storage, will unveil a multi-phase hybrid battery system for the Australian and New Zealand markets at All Energy Australia 2026. It will also preview two software tools, Energy Optimiser for FranklinWH App users and the Connect Portal for installers.

Taking place Wednesday 28 and Thursday 29 October 2026 at the Melbourne Convention and Exhibition Centre (MCEC). At Booth HH135, FranklinWH will showcase its multi-phase hybrid home energy system and software tools.

Multi-phase hybrid system

The multi-phase hybrid system connects battery storage directly to the solar panels, which simplifies installation and reduces wiring.

Homeowners may select a streamlined setup with a built-in aPower controller for essential energy management, or add an external FranklinWH aGate controller for greater flexibility. The aGate supports additional solar, generators, vehicle-to-load (V2L) and Smart Circuits, which manage individual household loads.

"Our hybrid system connects the battery straight to the solar panels, so there is less wiring to run, and it pulls apart to fit through tight spaces. At All Energy we're looking forward to showing installers the multi-phase design that will enable more Australian households to achieve energy freedom," said Ke Bi, global CEO at FranklinWH.

Both setups support single, split and three-phase grids, so the hybrid system suits properties from urban homes to larger properties with heavy loads.

Software

Alongside the hardware, FranklinWH will preview two software tools. One aims to help households get more value from their batteries, and the other aims to reduce installation time for installers.

Energy Optimiser

Traditional home energy management systems rely on fixed time-of-use (TOU) schedules that charge and discharge batteries during preset windows and offset grid electricity only at peak hours. Static schedules fall short when a household's usage and the weather depart from the tariff timetable. Energy Optimiser replaces fixed routines with predictive decisions.

By analysing real-time tariffs, solar forecasting, consumption habits and the battery's state of charge, it adjusts when the battery charges and discharges, directing stored energy to any period of high value rather than a single peak window.

Connect Portal

Connect Portal is an online platform for FranklinWH's installer partners. It automates qualification reviews to speed up approvals, lets installers manage team members, training and certifications in one place, and connects certified installers with qualified homeowner leads.

"A fixed schedule treats every day the same, and no two days are the same, so Energy Optimiser reads the tariff, the solar forecast and how a household actually uses power, then adjusts the battery to match. The Connect Portal handles qualification reviews, training and certifications, and it puts certified installers in touch with qualified homeowner leads," said Ke Bi.

Visitors to Booth HH135 can see live demonstrations of the hybrid system and previews of both software tools.

About FranklinWH

FranklinWH designs and manufactures whole-home energy management and battery storage systems that integrate solar, battery, generator and grid power. Headquartered in Silicon Valley, California, with an Australian office in Macquarie Park, Sydney, FranklinWH develops hardware and software solutions that help homeowners manage energy use, increase energy independence and maintain backup power. The company continues to expand its product offerings and installer network across Australia and New Zealand.

For more information, visit www.franklinwh.com.

Media contact
Media@franklinwh.com

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FranklinWH to debut multi-phase hybrid battery system and new software technology at All Energy Australia 2026