AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

Partnership focuses on co-innovating industry-specific solutions, enhancing customer intelligence, and accelerating operational innovation

HONG KONG, Sept. 10, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") announced the signing of a Memorandum of Understanding ("MOU") with BytePlus Pte. Ltd. (BytePlus), a leading enterprise-grade technology solutions provider. The partnership marks a major milestone in integrating BytePlus's Artificial Intelligence (AI) and Large Language Models (LLM) solutions into AXA's operations, accelerating digital transformation and responsible AI adoption across the insurance value chain.

The MOU outlines a co-innovation framework focused on three key areas:  

1. Insurance Innovation and Future Capabilities: AXA and BytePlus will combine their respective domain expertise to research, design, and co-innovate pioneering, insurance-specific AI models and applications, intelligent agents, and decision-intelligence solutions. The collaboration aims to explore future-oriented solutions to transform end-to-end operational workflows across the insurance value chain – spanning knowledge management, underwriting support, claims processing, and multi-channel distribution.
2. Customer Intelligence for Personalised Engagement: AXA will leverage BytePlus's advanced predictive data analytics, consumer persona modelling, and AI-driven decision support, to deepen customer insights to enhance end-to-end customer journey and experience.    
3. AI-Powered Creativity and Marketing Enablement: AXA will harness BytePlus's advanced multimodal capabilities and generative AI technology solutions to establish a dynamic "creativity hub". This will transform content creation and optimise time-to-market efficiency, enabling highly interactive, personalised customer engagement at scale.

David Ng, Deputy Chief Executive Officer, AXA Hong Kong & Macau, said: "This partnership represents a major milestone for our AI roadmap. Access to BytePlus's cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers' needs across every touchpoint. Looking ahead, by exchanging our deep insurance knowledge with BytePlus's technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey."

Elsa Wang, General Manager, BytePlus Hong Kong & Macau, said: "Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions. Insurance is one of the most dynamic sectors for AI adoption, and AXA's forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus's advanced AI solutions with AXA's deep knowledge to set new standards for AI innovation in the regional and global insurance market."

About AXA Hong Kong and Macau 

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. 

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation. 

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.

THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK 

IMPORTANT LEGAL INFORMATION AND CAUTIONARY STATEMENTS CONCERNING FORWARD-LOOKING STATEMENTS

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA's actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 - "Risk factors and risk management" of AXA's Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA's business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

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AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

SHENZHEN, China, Sept. 10, 2026 /PRNewswire/ -- Aulumu introduces the new A18 Series, a collection of smartphone cases that brings together advanced materials, everyday protection, and distinctive design. At the heart of the lineup is the A18 Armor Shockproof Aramid Fiber Case, Aulumu's latest take on lightweight protection.

Built with 1500D aramid fiber and TPU in a one-piece construction, the A18 Armor combines the refined texture and lightweight feel of aramid fiber with TPU's flexibility and cushioning properties. Unlike conventional ultra-thin aramid cases, it is engineered to provide enhanced everyday drop protection while maintaining a slim profile.

Its full-wrap structure protects the phone's edges, while reinforced corners help distribute impact from drops and bumps. The case is designed for up to 2m drop protection, with a 1.36mm raised edge around the screen and a 1.3mm raised camera frame providing additional protection for key areas.

The A18 Series also expands into a more expressive approach to aramid fiber. The A18 Ultra-Slim Gradient Aramid Fiber Case uses 800D aramid fiber with a grayscale gradient woven directly into the material, creating depth without relying on printed patterns. At just 1.2mm thick and from 26g, it maintains a minimal presence while adding a distinctive visual character.

For a more futuristic aesthetic, the A18 Ultra-Slim Pixel Aramid Fiber Case combines 1500D plain-weave aramid fiber with a UV-treated gradient particle pattern inspired by digital structures and tactical technology. It is 1.2mm thick and starts at 27g.

The collection is further complemented by the A18 Ghost Lumen Transparent Case, featuring high-transmittance PC, an IML-laminated luminous array, and a one-piece full-cover design, as well as the A18 Particle Vegan Leather in five colors.

Beyond phone cases, Aulumu also introduces the C05 FKM Sport Watch Band, combining sweat- and water-resistant FKM rubber with a lightweight titanium alloy buckle, and adds a new color to the A39 Geometric Case for AirPods Pro 3, designed to complement the latest iPhone color palette.

With the A18 Series, Aulumu continues to explore how materials, protection, and visual identity can work together in everyday carry.

About aulumu

Founded in 2022, aulumu is a design brand focused on high-performance gear, drawing inspiration from the functional aesthetics of cyberpunk and the philosophical roots of ancient Greek thought. Since its inception, the brand has launched dozens of digital accessory products, secured multiple utility and invention patents, and received the 2025 Red Dot Design Award. Today, aulumu products serve hundreds of thousands of users across more than 20 countries and regions, positioning the brand as a growing presence in the global high-performance accessories market.

For more information, visit: https://aulumu.com/, or follow aulumu on Instagram: https://www.instagram.com/aulumu_official/

 

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Aulumu Introduces the A18 Series for iPhone 18: Lightweight Protection Meets Next-Gen Design