Nothing Cleans Like Oral‑B iO: The Electric Toothbrush That Cleans Deeper, Smarter and Better

LONDON--(BUSINESS WIRE)--Sep 10, 2026--

Oral‑B, the #1 brand most used by dentists worldwide, today spotlights its most advanced brushing technology: the Oral‑B iO range. Powered by a unique 2-in-1 cleaning technology, iO is engineered to clean deeper into every gap, brush smarter with real-time pressure guidance, and deliver results that are clinically proven to be better. The proof is everything — and nothing cleans like Oral‑B iO.

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Most people know that an electric toothbrush outperforms a manual one — but not everyone knows why, or what makes one electric brush stand apart from another. Oral‑B iO makes the difference clear: deeper, smarter, better — everywhere.

Cleans Deeper: The Technology Behind the Clean

At the heart of iO is a unique 2-in-1 technology: ultra-precise round head rotations work together with bristle-generated micro vibrations to break down and remove plaque simultaneously. Power is delivered directly to each bristle tip via a Linear Magnetic Drive — meaning every bristle actively moves, reaching into the spaces that flat brushes skip over.

The round brush head is the key. Inspired by professional dental instruments, it wraps around each individual tooth rather than sweeping across multiple at once. This means iO cleans from in-between teeth to along the gumline, behind teeth and deep in back molars — delivering a consistently deeper clean across the full mouth, every brush, every time, everywhere.

Cleans Smarter: Guided Brushing, Perfect Pressure

Oral‑B iO doesn’t just clean powerfully — it ensures you clean correctly. Most people don’t realise they’re applying too much or too little pressure when they brush, which can lead to gum damage or an incomplete clean. Oral‑B iO is the only brush that tells you all three: when you’re pressing too hard, when your pressure is just right, and when you’re being too gentle to clean effectively.

A 360° visible smart pressure sensor uses colour-coded light feedback to guide brushing technique in real time:

So you always know you’re brushing just right — a powerful enough clean to effectively remove plaque, yet gentle enough to protect your gums.

Cleans Better: What the Evidence Shows

The Oral‑B iO advantage is not just felt — it is proven. Electric toothbrushes have long been shown to outperform manual brushing, with long-term research demonstrating that electric toothbrush users experience 20% less tooth loss compared to manual users*, thanks to more effective plaque removal and a reduced rate of gum disease development. Oral‑B iO takes that further still.

Across multiple independent clinical studies, Oral‑B iO delivers measurably superior outcomes:

This isn’t a marginal improvement — it’s a categorically superior clean, delivering real oral health outcomes that make a difference patients and dentists can both see.

“Oral-B iO electric toothbrushes are clinically proven to remove twice as much plaque versus a manual toothbrush (with twice daily brushing) thanks to the gentle bristles that rotate and vibrate for a deeper clean, even in hard-to-reach-areas of the mouth. All iO models also feature a built-in 2-minute timer, helping you brush for the dentist-recommended length of time. By improving your daily brushing habits and taking better care of your teeth and gums, an electric toothbrush can help reduce your risk of cavities, gingivitis, and other oral health issues.” -Eva Castro Perea, Dentist and Senior Scientific Relations at Oral-B

For anyone looking to get more from their daily routine, Oral‑B iO offers something remarkable: a clean that is deeper, smarter and clinically proven to be better. Oral‑B iO doesn’t just promise a superior clean — it delivers one everywhere.

*20% less tooth loss in electric toothbrush users:Pitchika V, Pink C, Völzke H, Welk A, Kocher T, Holtfreter B. Long-term impact of powered toothbrush on oral health: 11-year cohort study. J Clin Periodontol. 2019.

About Oral-B

Oral-B® was founded in 1950 by a California periodontist, who invented an innovative toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B® continues to stay true to his mission and is today the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand manufactures electric toothbrushes and toothpaste for adults and children, oral irrigators, and interdental products.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

Oral-B iO10 with iO sense — for real-time feedback on coverage, time and pressure directly via the charger

Nothing Cleans Like Oral-B iO

Oral-B iO10

OSLO, Norway--(BUSINESS WIRE)--Sep 10, 2026--

Cyviz AS has delivered a flexible collaboration hub for Swiss International Air Lines Ltd. (SWISS), designed to support hybrid meetings, workshops, training, town halls, and internal events at scale. The project highlights how global enterprises are investing in reliable, intuitive, and versatile collaboration environments as hybrid work becomes embedded in day-to-day operations.

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Located at SWISS headquarters in Zurich-Kloten, Switzerland, the new collaboration hub demonstrates how enterprise collaboration spaces are evolving from traditional meeting rooms into strategic workplace infrastructure. Delivered by Cyviz, the environment supports a wide range of hybrid formats while making advanced room technology simple for everyday users.

Designed to switch seamlessly between separate and combined room configurations, the space enables everything from team meetings and workshops to training sessions, quarterlies, town halls, and internal events. The project addresses a growing enterprise need for collaboration environments that support multiple use cases while remaining intuitive and dependable.

For SWISS, three priorities shaped the project from the outset: flexibility, simplicity, and reliability. The system needed to support technically advanced room configurations while ensuring a seamless experience for end users.

"What stands out with Cyviz is the commitment, the responsiveness, and the ability to react quickly when something is important. The room is technically complex, but for users it feels simple. That gives us confidence in the solution," said Stefano Buonaiuto, Head of IT Operations at SWISS.

The project also reflects a broader shift in workplace technology. High-visibility collaboration spaces increasingly serve as multifunctional hubs for decision-making, training, communication, and culture-building across distributed teams. As a result, expectations for operational consistency, user adoption, and support responsiveness continue to rise.

"For global enterprises, the most valuable collaboration spaces are the ones people trust enough to use every day," said John V. Laerhoven, Sales Director at Cyviz. "The challenge is to make complex environments easy to use, reliable to operate, and flexible enough to support how people actually meet, train, and make decisions.”

The deployment aligns with Cyviz' strategy of helping organizations create more predictable and resilient technology environments. By combining room-level usability with greater visibility, standardization, and operational control, the solution enables organizations to manage growing workplace technology complexity while supporting productivity, collaboration, and culture within a single integrated environment.

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Inside the SWISS collaboration hub at their headquarters in Zurich