TORONTO--(BUSINESS WIRE)--Sep 11, 2026--
Pickle lovers, this one’s for you. Hellmann’s Canada is bringing one of the internet’s favourite flavours to the condiment aisle with the launch of NEW Hellmann’s Pickle Mayo, combining the unmistakable creaminess of Hellmann’s with the bold, delicious flavour of real dill pickles.
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Made in Canada with real dill pickles, Hellmann’s Pickle Mayo brings a crave-worthy flavour boost to just about anything. From burgers, sandwiches and wraps to hot dogs, fries, veggie platters and dips, the newest addition to the Hellmann’s lineup makes it easy to add a little pickle to whatever’s on the menu.
To officially welcome Pickle Mayo to the family, Hellmann’s Canada is teaming up with Canadian food creator Logan Moffitt, who knows that every cucumber is really just an unrealized pickle.
After becoming a social media sensation for turning the humble cucumber into recipes watched by millions around the world, Logan is taking his love of all things green, crunchy and delicious to its natural next step. Together, Hellmann’s, and Logan are realizing the pickle potential, putting the new Pickle Mayo to work in a recipe of his own.
“Pickles have this way of making almost anything better, and that’s exactly what we wanted to capture with Hellmann’s Pickle Mayo,” said Harsh Pant, Senior Brand Manager, Unilever Canada. “It takes the creamy taste people know and love from Hellmann’s and gives it a bold, tangy pickle twist. Partnering with Logan felt like a natural fit, if anyone knows how to take a familiar ingredient and turn it into something people can’t stop talking about, it’s him.”
As part of the partnership, Logan will put Hellmann’s Pickle Mayo to the test, creating The Big Dill Cucumber Salad, a new recipe that showcases an unexpected way to bring even more pickle flavour to the table. The recipe will be available on Hellmanns.ca this September, giving Canadians another way to get creative with the newest member of the Hellmann’s flavour lineup.
The partnership follows the launch of Hellmann’s Pickle Mayo in Canada and the brand’s celebration of pickle culture, including a limited-time collaboration with Toronto’s Lambo’s Deli that took place August 22-23 featuring the Chicken Pickle Crunch Sandwich, made with the new Hellmann’s Pickle Mayo.
“I’ve spent a lot of time proving there’s more than one way to eat a cucumber, so becoming ‘The Pickle Guy’ felt like the right step,” said Logan Moffitt. “Hellmann’s Pickle Mayo gives me a whole new ingredient to experiment with, and I’m excited for everyone to try the recipe themselves.”
Hellmann’s Pickle Mayo joins the brand’s growing lineup of flavoured mayos, giving Canadians another easy way to turn everyday dishes into something worth craving.
Hellmann’s Pickle Mayo is available at major retailers across Canada. To learn more about Hellmann’s Pickle Mayo and discover Logan Moffitt’s recipe later in September, visit Hellmanns.ca and follow Hellmann’s Canada on Instagram and TikTok.
About Hellmann’s:
Hellmann's is committed to helping people bring the best out of every meal. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. The secret to the creamy taste you love? Simple, high-quality ingredients crafted to perfection, yielding the excellent blue-ribbon quality we love. Today, as Canada’s favourite mayo, we're still here to help you create delicious meals every day. From simple sandwiches to special celebrations, we believe in making every mealtime wonderful – because every day deserves deliciousness.
Grab Your Mandoline, This Is a Big Dill. Hellmann’s Teams Up with Logan Moffitt to Launch NEW Pickle Mayo
STOCKHOLM (AP) — Sweden is holding an election on Sunday that will determine whether a conservative leader remains in charge and a hard-right party wins ministerial jobs for the first time, or whether the center left returns to power.
Prime Minister Ulf Kristersson is seeking a second four-year term at the helm of the European Union nation that is also NATO’s newest member. His predecessor hopes to win the job back. The question of who will govern has taken up more space than actual policy issues.
More than 8 million people in the nation of about 10.6 million people are eligible to vote in the election for the 349-seat parliament in Stockholm, the Riksdag, which will elect the next prime minister.
Kristersson has led Sweden since 2022 with a three-party center-right coalition. It relies on outside support from the Sweden Democrats, an anti-immigration party that has far-right roots but has moved toward the political mainstream, for a parliamentary majority. If the right is reelected, it can expect Cabinet posts this time.
He's up against Magdalena Andersson of the center-left Social Democrats, a party that more often than not led Swedish governments since World War II. Andersson served as prime minister from 2021 until she lost power at the last election.
Experts say the campaign has been fragmented and incoherent, with policy questions such as how healthcare should be organized drowned out by the question of which parties will be able to put together a government.
“Crime has come down, inflation has come down. So these topics are not really what people discuss,” said Zeth Isaksson, a sociologist in electoral behavior at Stockholm University and a political scientist at the European University Institute in Florence, Italy. “People discuss who is going to be in government, and that’s what the election is about.”
There are two major political blocs: one with four parties on the right and another with four parties on the left. So the big question is not so much which party wins as which side can put together a majority. Individual parties need a minimum 4% of the vote to win parliamentary seats.
On the face of it, “it would be a sensation if the opposition parties, having been ahead in the opinion polls pretty much for four years since the last election, didn’t now win a majority,” said Nicholas Aylott, associate professor of political science at Södertörn University.
But he said that an “extremely defensive” campaign by the Social Democrats may have cost them some support, leaving some voters wondering why they should support the party. The right-wing bloc's hope of convincing voters that it's more united than its rivals may have had “a little impact,” he added.
One significant thing is different in this election. The Sweden Democrats, who in 2022 took 20.5% of the vote to become the biggest party on the right, can expect Cabinet seats if power doesn't change hands.
Kristersson announced in April that his conservative Moderates would allow them into government if the right has a majority — though he would remain prime minister, even if the Sweden Democrats are the stronger party.
The Sweden Democrats were founded in the 1980s by people who had been active in right-wing extremist groups, including neo-Nazis. They toned down their rhetoric and expelled openly racist members under Jimmie Åkesson, who has led them since 2005 and overseen their growth from what was once a marginal party.
“There’s some, I won’t say fear, but trepidation, apprehension about the possibility of Sweden Democrat ministers,” Aylott said, and the Social Democrats recently have tried to exploit that.
But even as parties on the populist right gain elsewhere in Europe, for instance in a far-right triumph in a weekend state election in Germany, the election may reinforce the impression that the Sweden Democrats “have peaked to some extent,” Isaksson said.
“The biggest threat to Sweden’s security is from the war in Ukraine and there is almost complete consensus in Sweden about support for Ukraine and deep antipathy toward Russia,” Aylott said.
Sweden's Psychological Defense Agency said that the country's election isn't Russia's top priority, as that broad support reduces the incentive for Moscow to interfere.
However, just over a week before the election, Expo magazine published a report alleging that a civil servant working in parliament for the Sweden Democrats had spread Russian state narratives on social networks. Her partner is the head of the party's office for coordination with the government, Gustav Gellerbrant.
Gellerbrant said her posts were taken out of context and were meant as irony and sarcasm. He said he decided to go on parental leave to avoid shifting the focus of the election campaign.
Kristersson, who said that “there is no room for pro-Russian narratives in Sweden,” welcomed that decision.
After decades of post-World War II neutrality and centuries of broader nonalignment with major powers, Sweden joined NATO in 2024 as the trans-Atlantic military alliance’s 32nd member. The move to join was initiated by Andersson's government after Russia launched its full-scale invasion of Ukraine in 2022 and completed under Kristersson.
Sweden's Center Party leader Elisabeth Thand Ringqvist, left, campaigns with former party leader Annie Lööf in Stockholm, Sweden, Saturday Sept. 5, 2026, ahead of the general election on Sept. 13. (Stefan Jerrevång/TT via AP)
Sweden Democrats party leader Jimmie Åkesson (SD) presents the party's election manifesto for 2026 at Stora torget in Nyköping, Sweden, Monday, Sept. 7, 2026. (Magnus Lejhall/TT News Agency via AP)
Sweden Democrats party leader Jimmie Åkesson (SD) presents the party's election manifesto for 2026 at Stora torget in Nyköping, Sweden, Monday, Sept. 7, 2026. (Magnus Lejhall/TT News Agency via AP)
Sweden's Social Democratic Party leader Magdalena Andersson gives a speech in Stockholm, Sweden, Saturday Sept. 5, 2026, ahead of general election on Sept. 13. (Jonathan Näckstrand/TT via AP)
Swedish Moderate Party Ministers, from left, Pål Jonson, Ulf Kristersson, Gunnar Strömmer, Elisabeth Svantesson and Maria Malmer Stenergard hold an election rally in Malmö, Sweden, Saturday Sept. 5, 2026, ahead of general election on Sept. 13. (Johan Nilsson/TT via AP)
