VIIF 2027 will expand its exhibition space and add a programme of strategic conferences and technical seminars, networking opportunities for senior executives and business matching, with the aim of connecting the full manufacturing value chain.
HANOI, VIETNAM - Media OutReach Newswire - 15 September 2026 - At the opening ceremony of Vietnam Industry and Technology Week 2026 (VITW 2026), the Vietnam Exposition Center (VEC) and dmg events announced a partnership to organise the Vietnam International Industrial Fair 2027 (VIIF 2027).
Exhibition and business networking space at the Vietnam Exposition Center (VEC).
The partnership opens a new chapter for one of Vietnam's longest-established industrial exhibitions. It builds on VIIF's 33-year legacy while extending the event's international reach, broadening the range of participating industries and strengthening its role in supporting Vietnam's manufacturing ambitions. The official theme of VIIF 2027 is "A 33-Year Legacy. A New Chapter for Industry".
VIIF 2027 will take place from 8 to 10 September 2027 at the Vietnam Exposition Center (VEC) in Đông Anh, Hanoi, bringing together manufacturers, technology providers, investors, policymakers, buyers and industry leaders from Vietnam and around the world.
In recent years, Vietnam has established itself as one of Asia's most dynamic manufacturing and export economies. In 2025, the Vietnamese economy is estimated to have grown by 8.02%, while value added in the manufacturing sector rose by 9.97% – the highest annual growth since 2019. Exports of manufactured products reached approximately US$421.47 billion, or 88.7% of the country's total goods export value, underlining Vietnam's growing importance in regional and global production networks.
As Vietnam moves towards high-value, technology-led manufacturing, VIIF 2027 will provide an international platform connecting investment and policy with technology, production, procurement and industrial supply chains. The event will support businesses seeking to enter the Vietnamese market or expand their operations in Vietnam, while helping domestic manufacturers access specialist expertise and technology, connect with buyers and develop international trade partnerships.
The partnership brings together VEC's leading position in Vietnam's exhibition and trade events sector, its extensive industry network and world-class exhibition infrastructure with dmg events' international network, sector expertise and track record in organising large-scale exhibitions and conferences in high-growth markets.
The two partners have agreed on a shared approach to developing VIIF, expressed in the message: "Global expertise. Local leadership. One shared vision."
Ms Phạm Thái Hà, Managing Director of VEC, said:
"VIIF has a strong legacy and a long-standing reputation within Vietnam's manufacturing and industrial community. This partnership allows us to build on that foundation with the international expertise and global network of dmg events.
"Together we will create new opportunities for exhibitors, manufacturers, buyers and investors, while extending VIIF's regional and international reach. Our shared ambition is to support Vietnam's continuing industrial development and to build a platform that reflects the country's growing role in global manufacturing."
Mr Christopher Hudson, President of dmg events, said:
"Vietnam's manufacturing growth and export performance demonstrate both the strength of its industrial base and the scale of the opportunity ahead. The country is moving into higher-value manufacturing, strengthening its industrial capabilities and playing an increasingly important role in regional and global value chains.
"Together, we have a rare opportunity to build on VIIF's 33-year legacy and take the event into its next chapter. Our ambition is to broaden international participation, connect the full manufacturing value chain and create real opportunities for investment, innovation, technology exchange and long-term business growth."
Alongside the partnership announcement, VEC and dmg events unveiled a new brand identity for VIIF 2027, marking a new stage in the fair's development following 33 years of supporting Vietnam's industrial sector. The new logo retains the three symbols – the globe, the gear and the star – familiar to thousands of manufacturers in Vietnam and abroad. Simplified lines give the mark a modern, confident look while preserving the hallmarks of the VIIF identity. Deep blue remains the primary colour, signalling trust and a commitment to sustainable development. The bold, clear VIIF wordmark gives the brand a consistent, instantly recognisable presence, in line with the event's ambition to expand internationally and meet international standards.
For further details and stand bookings for VIIF 2027, visit: www.viifglobal.com
Hashtag: #Vingroup
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About the Vietnam Exposition Center (VEC): https://vec.global/
The Vietnam Exposition Center (VEC) in Cổ Loa, Đông Anh, Hanoi, opened on 19 August 2025 and is a large-scale exhibition and convention complex in Vietnam. Guided by its mission, "Bringing Vietnam to the world and the world to Vietnam", VEC partners with international organisers to develop a portfolio of annual trade exhibitions in industry, energy, healthcare and education.
About dmg events
Since 1989, dmg events has built the connections that drive growth, bringing together global industries, governments and innovators to foster collaboration, open up commercial opportunities and deliver real progress in the world's most important markets. Through high-impact events and strategic partnerships, dmg events helps businesses and communities adapt to change, accelerate innovation and build lasting success.
With 13 offices worldwide, dmg events organises more than 30 energy and policy events each year. Spanning four continents, its flagship events, including ADIPEC and Gastech, bring together policymakers, industry leaders, investors and innovators to address the priorities shaping the future of global energy systems and markets.
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BANGKOK, THAILAND - Media OutReach Newswire - 15 September 2026 - The Tourism Authority of Thailand (TAT) celebrates the success of the "Amazing Thailand Ambassador" project, which generated more than 448 million impressions across media and digital channels. The initiative reflects TAT's efforts to evolve how Thailand is communicated as a destination in response to today's changing traveller behaviours and digital landscape, using contemporary stories, content, and perspectives to connect audiences with Thailand's unique charm. As part of the initiative, LISA, as the Amazing Thailand Ambassador, helped showcase Thailand's stories and perspectives to travellers through the "Feel All the feelings" campaign, sparking widespread conversation and inspiring people to experience and discover Thailand for themselves.
TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions
Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The Amazing Thailand Ambassador project was initiated with TAT's intention to explore new ways of communicating Thailand in line with the behaviours of today's travellers. Travel decisions are no longer driven solely by searches for destination information. They are increasingly influenced by stories, content, and experiences that inspire people and create an emotional connection even before the journey begins.
"TAT reinforced this approach through the 'Feel All the feelings' campaign, introducing new perspectives on Thailand through people and stories that can resonate with audiences across different cultures. As the Amazing Thailand Ambassador, LISA helped convey Thailand's charm through a contemporary, authentic, and more accessible perspective for younger audiences. The campaign also demonstrated how Thai identity can connect naturally and creatively with tourists, while highlighting the many destinations across Thailand that each possess their own distinctive character and charm, waiting to welcome travellers to experience and share their memorable journeys."
The official launch of the Amazing Thailand Ambassador at Wat Arun Ratchawararam Ratchawaramahawihan captured the attention of media, creators, travellers, and online audiences, driving widespread conversations about Thailand. The launch generated a PR value of up to THB 409 million. TAT then introduced a key activation that transformed communication into participation under the theme "Feel All the feelings, Seeking Thailand's Wonders," inviting people to embark on journeys inspired by the charm of Thailand and discover its stories, experiences, and unique character alongside LISA. The initiative turned on-screen inspiration into real-life travel experiences. Throughout the project, TAT emphasised the power of communication to amplify Thailand's stories, build awareness, and encourage meaningful participation. The results reflected the campaign's broad reach, generating more than 448 million impressions across media and various channels, over 89.4 million total TVC views, and more than 464 million media engagements, while generating a total PR value of over THB 567 million.
The campaign's success also translated into travel behaviour and economic activity across destinations. According to Traveloka, in 2026, demand for travel to Thailand among international travellers increased by 10%, while demand among Thai travellers increased by 25%. Meanwhile, accommodation bookings in Thailand by travellers from Southeast Asia grew by more than 30% compared with the previous year. Several destinations also gained increased attention from travellers inspired to follow LISA's journey as the Amazing Thailand Ambassador, including Red Lotus Sea in Udon Thani, Wat Chedi Luang Varavihara in Chiang Mai, Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok, and Koh Talu in Rayong. Red Lotus Sea in Udon Thani recorded a 79.66% increase in tourist visits and a 208.07% increase in tourism revenue in February 2026. Khao Sok National Park also welcomed 34% more visitors between February and June 2026. These figures reflect growing interest in a wider range of destinations and travel experiences across Thailand. At the regional level, tourism revenue also grew between January and May 2026, increasing by 8.48% in Phayao, 3.11% in Chiang Rai, and 2.83% in Lampang. The figures highlight growing interest in destinations beyond major tourist cities and opportunities for tourism to generate economic value across communities with distinctive local identities and experiences.
The Governor of the TAT added, "What we have seen throughout the project demonstrates that tourism communication today is no longer simply about telling people what Thailand has to offer. It is about inspiring people to want to travel and discover it for themselves.
As the Amazing Thailand Ambassador, LISA has helped showcase the charm of Thailand through a contemporary perspective, inviting travellers to experience the country in ways that feel fresh, vibrant, and naturally connected to diverse cultures."
In 2027, TAT will mark an important turning point for Thailand's tourism industry under the concept of 'The Year of Transformation,' shifting the focus from volume-driven growth to value-driven growth. This will build on the many stories of Amazing Thailand still waiting to be discovered—from destinations and people to culture and distinctive experiences found along different travel routes. TAT will continue to create new forms of communication and travel experiences to encourage visitors to explore beyond Thailand's major cities and discover secondary destinations across the country. Through this approach, TAT aims to position Thailand as Asia's No. 1 High-Value & Meaningful Destination, encouraging travellers from around the world to return and experience the country again and again.
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
VERVE Public Relations
Khianthong Ngernphum (Thonghom)
Tel: +66 80 561 9511
E-mail: khianthong.ngernphum@vervethailand.com
Jirachaya Jaiyen (Linda)
Tel: +66 94 876 4938
E-mail: jirachaya.jaiyen@vervethailand.com
Reference Link: https://www.tatnews.org/2026/09/tat-celebrates-the-success-of-the-amazing-thailand-ambassador-campaign-sparking-a-viral-feel-all-the-feelings-phenomenon-with-over-448-million-impressions/
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings
http://www.tatnews.org/
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