GREENSBORO, N.C.--(BUSINESS WIRE)--Sep 16, 2026--
Wrangler® is proud to announce the September debut of the premium Blue Bell Collection. Drawing from Wrangler’s western workwear heritage and reimagined through premium craftsmanship, this limited-run capsule pairs iconic archival silhouettes with elevated materials designed to act as a living canvas for the wearer. Built for the denim enthusiast and with the premium consumer in mind, the collection combines signature details like the brand’s “7 Icons” with uncompromising materials including raw Japanese selvedge denim, full-grain suede, plush shearling, and iconic copper hardware. Designed to evolve with every wear, each piece is meant to be lived in and made personal over time.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260916836390/en/
The collection draws its name from Blue Bell Inc., the early 20th-century workwear company that acquired the Wrangler brand in 1943. The Blue Bell name represents more than just a founding story; it embodies the grit, determination, and utility that built American workwear. This capsule honors that foundation, reimagining those utilitarian origins for today's consumer while staying true to the authenticity that has defined the brand for generations.
"We looked deep into our archives to craft pieces that serve as a blank slate for the wearer, elevating the rugged utility of our past into this premium collection," said Vivian Rivetti, Vice President of Global Design. "By incorporating exceptional materials, trims, and finishes, we have engineered styles built to be worn in, ensuring that every fade, crease, scuff, and wear pattern becomes uniquely yours with time. We see this collection as our way of carrying our heritage forward, creating products designed to be lived in, shaped by experience, and uniquely defined by the wearer, delivering our true brand authenticity."
“While Wrangler has a celebrated history of high-profile partnerships, the Blue Bell Collection marks our first standalone entry into the premium space,” said Holly Wheeler, Vice President of Global Brand Marketing. “What sets this launch apart is the caliber of materials we've brought to that heritage. Every detail reflects the authenticity and purpose that has defined Wrangler from the beginning, while speaking to today's consumer demand for genuine, uncompromised design. The result is a bold new chapter for Wrangler: a modern expression of authentic heritage that remains true to its roots, built to take on character and tell a story with every wear.”
Defining pieces from the collection include:
Starting Sept. 16, customers can explore heritage styles and shop the full collection on Wrangler.com. Designed to expand Wrangler's distribution into top-tier boutiques and premium retail environments globally, the brand plans to expand availability to select retailers for future collections. The Fall26 Blue Bell collection will range in price from $399.99 to $1,399.99.
Media Note:High-resolution lifestyle imagery, product flatlay imagery, and the Fall26 lookbook are available for download.
ABOUT WRANGLER
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for more than 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
Wrangler Blue Bell
Wrangler Blue Bell
Wrangler Blue Bell
NEW YORK (AP) — Wall Street is holding steady Wednesday as it waits to hear from the Federal Reserve, which traders expect will announce a hike to interest rates later in the day to help get the nation’s high inflation under control.
The S&P 500 rose 0.4% was on track for just its second gain in the last eight days. The Dow Jones Industrial Average was down 34 points, or 0.1%, as of 11 a.m. Eastern time, and the Nasdaq composite was 0.8% higher.
Stocks got help from some easing for oil prices and pressure from the bond market. The price for a barrel of Brent crude, the international standard, fell 2.5% to $106.07. had gotten to nearly $110 early this week on worries that the war with Iran will continue to clog the global flow of oil. .
That helped send the yield on the 10-year Treasury, which is the centerpiece of the bond market and dictates where rates for mortgages and other loans go, down to 4.95% from 5.00% late Tuesday. Earlier this week was the first time since 2023 that the 10-year yield topped 5%.
Even with Wednesday’s easing, the pressure remains high. Brent oil is still well above its $72 price from before the war with Iran, when the 10-year yield was at just 3.97%. Worries are so strong about inflation staying high that Wall Street sees it as a near certainty that Fed officials will announce their first hike to interest rates since 2023 later in the day.
That’s the typical move for the Fed to combat inflation, and it works by making it more expensive for everyone to borrow money, which slows the overall economy and hopefully removes fuel for prices to rise further. It also tends to undercut prices for stocks and other investments, though President Donald Trump has been lobbying for lower interest rates instead of higher.
Inflation is a worldwide problem, and the European Central Bank hiked rates across the Atlantic last week to help diminish it.
Traders are still betting on a slight chance the Fed may hold off on raising rates. If it does, the market could swing because investors may see it as a sign that the Fed is less committed to getting inflation lower.
Fed officials will also release forecasts for where they see interest rates heading in upcoming years, providing another opportunity to inject uncertainty into the market.
A report on Wednesday morning showing that shoppers spent much more at U.S. retailers last month than economists expected could embolden the Fed. It could offer a signal that the economy remains strong enough to withstand higher rates.
On Wall Street, stocks in the artificial-intelligence industry held steadier following their worldwide slide earlier in the week, after leaders of the AI industry called for a slowdown in development to address safety issues for humanity.
Nvidia rose 1.6%, and Advanced Micro Devices climbed 3.7%.
They helped offset a drop of 13.1% for J.B. Hunt Transport Services. Its chief financial officer told a conference of analysts late Wednesday that it’s facing higher costs and expects its earnings to drop 5% to 10% from the second quarter to the third.
In stock markets abroad, indexes rose across much of Europe and Asia. South Korea’s Kospi climbed 1.4% for one of the world’s biggest gains.
AP Business Writers Chan Ho-him and Michelle Chapman contributed to this report.
Michael Pistillo works on the floor at the New York Stock Exchange in New York, Monday, Sept. 14, 2026. (AP Photo/Seth Wenig)
Michael Gallucchi Traders works on the floor at the New York Stock Exchange in New York, Monday, Sept. 14, 2026. (AP Photo/Seth Wenig)
A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI) and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, Sept. 16, 2026. (AP Photo/Lee Jin-man)
Members of media shoot the screens showing the Korea Composite Stock Price Index (KOSPI), the Korean Securities Dealers Automated Quotations (KOSDAQ) and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, Sept. 16, 2026. (AP Photo/Lee Jin-man)
A dealer walks past the screen showing the Korea Composite Stock Price Index (KOSPI) at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, Sept. 16, 2026. (AP Photo/Lee Jin-man)
The screens showing the foreign exchange rates are displayed at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, Sept. 16, 2026. (AP Photo/Lee Jin-man)
