AS PER BRAND FINANCE UK'S 'HOTELS 50 2026' REPORT
MARKS THE 5THYEAR OF THIS RECOGNITION
MUMBAI, India, Sept. 18, 2026 /PRNewswire/ -- Indian Hotels Company (IHCL), India's largest hospitality company, announces that its iconic brand Taj is the World's Strongest Luxury Hotel Brand by Brand Finance UK, for the 5th time. The 'Hotels 50 2026' annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.
Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said, "For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India's Strongest Brand and the World's Strongest Luxury Hotel Brand, reflects the strength of Taj's legacy and its continued relevance to travellers across generations and geographies."
He added, "This recognition is a testament to the unwavering commitment of our 50,000+ associates, who continue to serve with the values that have shaped our identity."
As per Brand Finance's 'Hotel 50 2026' report, with a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ brand strength rating, TAJ (brand value up 32% to USD878 million) retains its position as the World's Strongest Luxury Hotel Brand. As luxury travellers increasingly seek authentic and experience-led stays, Taj continues to differentiate itself through its distinctive blend of Indian heritage, personalised hospitality, and timeless luxury.
Mr. David Haigh, Chairman & CEO, Brand Finance, said, "Taj's continued recognition as the world's strongest luxury hotel brand is a remarkable achievement. With an exceptional Brand Strength Index score of 93.5, Taj demonstrates how a brand can build global stature while remaining deeply rooted in its cultural identity. Its distinctive blend of Indian heritage, timeless luxury and personalised hospitality continues to create powerful guest affinity and sets an important benchmark for the global luxury hospitality industry."
The iconic brand Taj has a portfolio of 150 hotels across 14 countries offering a diverse portfolio including grand palaces, city hotels, beach & spa resorts, wildlife safaris and serviced residences.
About The Indian Hotels Company Limited
Indian Hotels Company and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service.
IHCL has a portfolio of 660 hotels including 274 in the pipeline globally across 4 continents, 15 countries and over 300 locations. IHCL is India's largest hospitality company by market capitalization.
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TAJ IS WORLD'S STRONGEST LUXURY HOTEL BRAND 2026
BERLIN, Sept. 18, 2026 /PRNewswire/ -- Wearable startup evobeing made its public debut at IFA Berlin 2026, showcasing the first working demo of its debut smart ring, evobeing R1.
During the show, R1 was named "Best in Show – IFA 2026" by Trusted Reviews, an exciting early milestone for the team.
More than a product debut, IFA was evobeing's first chance to share its vision with the audience and show how wearables can go beyond tracking data to help people better understand their body and what to do next.
From Data to Decisions
While today's wearables excel at collecting information, most focus on presenting users with scores, charts, and historical data. The challenge is that people are often still left wondering what to do with that information in everyday life.
Built around the philosophy of "Move in your moment," evobeing was created on the belief that life is shaped not by a handful of major decisions but by countless small moments throughout the day.
In those moments, people often need something simpler than more data: timely, understandable guidance that helps them make better decisions about their energy, focus, and wellbeing.
Four States, One Ring
That philosophy is reflected in the design of evobeing R1. Rather than concentrating solely on exercise or sleep, the ring is designed to help users understand how their physical and mental state changes throughout the day. By continuously interpreting signals from the body, R1 translates complex health data into four intuitive states: Ready to Go, In Flow, Take It Easy, and Running Low.
The goal is to make personal health information easier to act on. Instead of analyzing technical metrics, users can quickly understand when they may be ready to challenge themselves, enter a period of focused work, recover, or simply slow down.
To make this possible, evobeing R1 tracks key health signals around the clock, including heart rate, HRV, blood oxygen (SpO₂), skin temperature, sleep, and activity.
Instead of simply showing you more data, R1 turns these signals into personalized guidance on what to do next, with timely nudges delivered directly through the ring's built-in vibration.
Personalized for Everyday Life
Over time, R1's AI-powered personalization adapts to individual patterns and habits, learning from each user's unique rhythms rather than evaluating everyone against the same standard.
Built for all-day wear, R1 features a lightweight titanium design and up to eight days of battery life.
The debut comes as interest in smart rings continues to grow. The global smart ring market is projected to expand significantly over the coming years as consumers increasingly seek more personalized and accessible approaches to health monitoring and wellness management. For evobeing, this shift represents an opportunity to rethink what wearable technology can do. Rather than simply helping people understand what has happened, the company aims to help them decide what to do next.
Looking ahead, evobeing aims to make wearable a more natural part of everyday life—helping people better understand their bodies and make smarter decisions in the moments that matter.
About evobeing
evobeing is a wearable technology company built around a simple idea: your body is always changing, and your wearable should understand that too.
Guided by "Move in Your Moment," evobeing combines health sensing and personalized AI to help people understand how they feel throughout the day—and know when to push, focus, pause, or recover.
The goal is simple: less data to worry about, more guidance that actually helps in the moment.
Learn more at www.evobeing.com.
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evobeing R1 Debuts at IFA Berlin 2026, Wins Trusted Reviews' "Best in Show"
