HOUSTON, Sept. 20, 2026 /PRNewswire/ -- Olight, a global innovator in portable lighting, unveiled the ArkTac Series at O-Fan Day 2026, bringing ArkPro's signature flat-body, multi-source design to tactical lighting for the first time. The company also introduced Amber Orange for ArkPro Ultra, alongside several new portable-lighting products. Launching during National Preparedness Month, the new releases reflect Olight's focus on helping users stay prepared, from fast response to everyday readiness.
"The best products start with understanding how people really live, and our O-Fans have always been an important part of that journey," said Mavis Xiao, general manager at Olight. "As we come together for our fifth in-person O-Fan Day, we're grateful for a community that continues to share its ideas and feedback with us. That connection keeps us focused on real-world needs, from the new ArkTac Series to Amber Orange ArkPro Ultra."
ArkTac Series: All-In-One Tactical Versatility
Inspired by ArkPro's flat-body, multi-function design, the new ArkTac Series brings that approach to handheld tactical lighting. Available in two models, ArkTac and ArkTac Ultra, the series combines an easy-to-carry flat profile with immediate tactical controls and multiple light sources.
Designed for fast, intuitive control, a two-stage tail switch provides immediate access to Turbo Spotlight and Pure Flood without cycling through modes. The new CommandPoint shortcut activates Strobe with one touch by default and can be customized for other frequently used functions. Both models also feature UV and Red Light, while ArkTac Ultra adds a Green Laser. The series delivers up to 1,800 lumens and reaches up to 215 meters.
ArkTac Ultra also debuts OAL², the next generation of Olight's proprietary aluminum alloy. It delivers 7.3% greater hardness and 11.5% higher yield strength than first-generation OAL.
ArkPro Ultra Amber Orange: Crafted to Stand Out
As the premium model in the ArkPro Series, ArkPro Ultra debuts in Amber Orange, its most vibrant color yet. Warm and energetic, the new colorway is designed to stand out, bringing the high visibility associated with outdoor and emergency equipment to everyday carry.
Rich metallic orange contrasts with sleek black accents, while polished edges catch the light to reveal shifting highlights and a refined sense of depth. This layered finish is achieved through a dual-anodizing process — a first for Olight — that also offers up to twice the scratch resistance of Olight's standard anodized finishes.
Beyond its new look, ArkPro Ultra combines premium design with everyday-carry versatility, keeping preparedness close at hand. Its signature flat design brings together four light sources — Pure Flood, Spotlight, UV and Green Laser — with seven lighting configurations. Featuring Olight's self-developed EIP 1 LED, ArkPro Ultra delivers up to 1,700 lumens in a compact EDC flashlight.
Also unveiled at O-Fan Day were the PL X GL, Oclip 2 Series and Marauder 3.
Pricing and Availability
ArkPro Ultra Amber Orange, PL X GL and Marauder 3 will be available September 21 for $129.99, $149.99 and $369.99, respectively. The Oclip 2 Series will also be available September 21, starting at $49.99. The ArkTac Series, starting at $119.99, is expected later this year. Pricing and availability may vary by market.
About Olight
Founded in 2007, Olight is a global innovator in portable lighting, offering high-tech solutions for everyday carry, outdoor, tactical and professional use. With over 1,200 patents and international recognitions, including the iF Design Award and Red Dot Design Award, Olight products are available in more than 100 countries worldwide.
Media Contact: pr@olight.com
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Olight Unveils ArkTac Series and New ArkPro Ultra Colorway at O-Fan Day 2026
NEW YORK, Sept. 20, 2026 /PRNewswire/ -- Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515 Broadway in New York's Times Square. The store opening marks a major milestone in the global imaging brand's international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.
The New York flagship arrives as Insta360 surpasses 10 million cameras shipped worldwide, signaling a new stage of global brand momentum and strong leadership in the camera market. According to IDC, Insta360 ranked No.1 in the global 360° camera market, maintaining a significant lead over competitors with a shipment share of nearly 70% in Q1 this year.
The launch is also part of a broader physical retail strategy that includes a flagship store opened in Tokyo in August, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich.
Establishing a Permanent Footprint in a Priority Market
Insta360 has cultivated strong momentum in the United States since entering the market in 2016, establishing clear category leadership in 360º Cameras*†. Opening an owned flagship in Times Square demonstrates confidence in future North American growth and a desire to build deeper, lasting connections within the U.S. creator ecosystem.
"Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots," said Max Richter, Co-founder and VP of Marketing at Insta360. "This store opening is about more than just selling into the U.S.; it reflects our long-term commitment to the American creator ecosystem. We look forward to continuing our support for local creators, connecting directly with everyday users, and making innovative imaging tech approachable for anyone with a story to tell."
Democratizing Creativity from Online Awareness to Offline Experience
While Insta360 originally built global awareness through viral social media content and digital channels, the Times Square flagship introduces a permanent physical touchpoint designed to make creative technology accessible to everyone. The store serves as an experience center, offering hands-on product trials, in-person education, technical support, and community space.
By letting visitors test 360, action, gimbal, and wearable cameras in person, the store bridges the gap between online visibility and real-world understanding—helping consumers move from recognizing viral videos to learning how the technology works and capturing their own everyday moments.
"We are thrilled to welcome an innovative, industry-leading brand like Insta360 to the Crossroads of the World," said Tom Harris, President of the Times Square Alliance. "Times Square has always been a global stage for creativity, culture, and cutting-edge technology, making it the perfect home for Insta360's flagship store and a fantastic addition to our dynamic retail landscape."
Grand Opening Highlights
The grand opening at 1515 Broadway featured a day of immersive brand experiences and celebration dedicated to Insta360's growing New York City community. Insta360 Co-founder and VP of Marketing Max Richter led the official ribbon-cutting ceremony alongside renowned filmmaker Casey Neistat. A longtime user of Insta360 technology, Neistat's participation underscores the brand's deep-rooted connection to the professional creator community. The event also featured YouTubers Jesse Wellens and Jeana Smith—both veteran advocates of the brand—who served as honorary store managers, providing hands-on product walkthroughs and engaging directly with local users.
In a nod to Insta360's action-first spirit, the brand also hosted a "Ride Bold" rally, a cycling event that sent 100 riders past iconic New York landmarks to capture the city using Insta360 hardware. The opening attracted long lines of customers waiting outside the store for hours for a chance to explore interactive camera demos, enjoy exclusive opening-day giveaways, and interact with honorary store managers.
*Source: Circana, LLC, Retail Tracking Service, US, Camcorders by Brand, 360 Degrees Capable, Dollar & Unit Sales, Jan 2020 - Feb 2025 Combined
†360° Camera is defined by Circana as camcorders with video and 360-degree view capability.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details, visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
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Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
Insta360 Global Awards 2026 Supported by Leica: https://www.insta360.com/awards/about
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Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion
Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion
