OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

PHD ranked #1 globally, joined by Hearts United and OMD in top five for total new business, while PHD, Hearts United and Initiative sweep the top three for net new business in H1 2026

NEW YORK, Sept. 21, 2026 /PRNewswire/ -- As reported in TheGlobal Media Agency New Business Barometer H1 2026, published today by independent research company COMvergence, Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, was awarded $3.3 billion in new billings in the first half of the year, the best performance among the five global media management groups.

Looking at Total New Business performance (defined by COMvergence as wins minus losses, including retentions) this translated to $3.15 billion, putting Omnicom Media in a photo finish for the top slot on global media group ranking.

Omnicom Media's H1 results come as marketers continue to rigorously evaluate agency partners for their ability to bring together data, analytics, AI, technology, and transformation to drive measurable business growth.

"There's a lot of noise in the industry about what marketers are looking for from their agencies - our view is that clients are far more rigorous than that conversation sometimes suggests. They are actively stress-testing capabilities - across data and analytics, AI, technology, and transformation - and looking hard at who can actually bring them together to drive growth," said Omnicom Media CEO Florian Adamski. "Our leading new-business volume in the first half of 2026 is powerful validation of what we've built at Omnicom Media. By combining intelligence at scale, trusted identity solutions, and unmatched commercial signal strength, we've created a connected growth ecosystem that few can replicate. It gives our agencies a distinct ability to understand consumers, identify growth opportunities and turn intelligence into action at scale. When sophisticated marketers put the market's competing propositions to the test, the results speak for themselves."

An OM sweep across the agency rankings 

The group-level performance was powered by broad-based momentum across Omnicom Media's agency portfolio, as three of its agencies – PHD, Hearts United and OMD – claimed three of the top five spots on the global total new business ranking, including the #1 spot for PHD.

Omnicom Media's performance was even stronger when measured by net new business, with PHD, Hearts United and Initiative taking the top three positions globally.

PHD's #1 global ranking for both total and net new business was fueled by a streak of wins that included Adidas, Roku, SkyShowtime and Xiaomi.

Hearts United, Omnicom Media's newest agency, ranked among the global top five for total new business and #2 for net new business, driven by wins including Royal Caribbean International and Major League Soccer. The agency also retained 69% of its H1 business, significantly above the 28% overall industry retention rate tracked by COMvergence.

Initiative ranked #3 globally for net new business, with IBM among its major wins.

For PHD, the results provide a tangible demonstration of its Outthink, Outpace, Outgrow philosophy.

"Outthink, Outpace, Outgrow is not a positioning line for PHD. It is how we approach growth," said Christian Flouch, Global Brand President, PHD. "We outthink by seeing the opportunity differently, challenging assumptions and turning intelligence into momentum. We outpace by connecting the right capabilities, removing friction, and moving with clarity and confidence. And we outgrow by connecting the work to measurable outcomes, demonstrating value, and identifying what comes next. The H1 results show what happens when that mindset is applied consistently to the challenges clients are facing."

A robust roster of wins and retentions

Omnicom Media's first-half performance was driven by a combination of major global wins and broad-based regional momentum across its agency portfolio.

Global wins included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.

Regional wins included Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku and Subway in the U.S.; SkyShowtime in Europe; Xiaomi and Xiaopeng Motors in China; Masdar, Riyadh Expo and Wynn Resorts in the GCC; Aviva/Direct Line Group and Spire Healthcare in the UK; The Quality Group in Germany; Nordea Bank in the Nordics; Association of Mutual Funds of India and Netflix in India; Geely Auto and Grupo Lala in Mexico; and Stan Entertainment in Australia.

The group also retained a significant portfolio of major global and regional relationships, including Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm.

The COMvergence results reflect the momentum Omnicom Media has built following Omnicom's acquisition of IPG, as the group continues to connect media expertise with capabilities across identity, data, AI, commerce, and technology.

"Growth is ultimately the measure that matters," Adamski added. "The breadth of these results, across new relationships, competitive wins and retained clients, shows that marketers are choosing partners based on what they can do for their businesses. That is the opportunity Omnicom Media was built to deliver."

CONTACT: isabelle.gauvry@omc.com

ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel end-to-end commerce solution; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories.  For more information visit omnicommedia.com

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OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP

Tencent Esports Competition Solution (ECS), a first-of-its-kind designed for large-scale intercontinental esports competitions, provides end-to-end technical support across 11 esports events, helping safeguard fair play and consistent competition across one of the most complex esports programmes in Asian Games history

TOKONAME, Japan, Sept. 21, 2026 /PRNewswire/ -- Esports will return as an official medal event for the second time at the 20th Asian Games, with its largest programme in Asian Games history set to take place from September 22 to October 2 at Hall D of the Aichi Sky Expo in Japan. Featuring 11 events across six game categories and multiple publishers, the programme will bring together different games, devices and technical environments within a single multi-sport competition, requiring teams to coordinate across different game engines, version management systems and device formats. Tencent Esports Competition Solution (ECS) will provide end-to-end technical support across all 11 esports events.

Designed to support referees, competition operations and monitoring teams throughout the competition lifecycle, ECS covers everything from pre-match equipment checks and real-time match monitoring to post-match review and record management.

Creating a Consistent Competition Environment Across 11 Events

Unlike professional esports leagues, where technical and operational workflows can be built around the requirements of an individual game, a multi-sport event needs multiple titles, teams and competition officials to operate within a consistent framework.

ECS operates across three key stages of competition. Before a match, the Inspection Station supports checks of player peripherals, devices and the competition environment, while maintaining check-in records. During competition, the Monitoring Console tracks more than 30 indicators in real time, including device and network status, and brings together multiple video sources such as Player POV, Observer View (OB) and Hand Cam.

Following each match, the Review Room provides competition officials with access to match records and footage for post-match review, information retention, record summaries and video archiving.

Building on Asian Games Experience

ECS builds on Tencent Esports' previous experience supporting esports at the 19th Asian Games, where its technical team supported 217 matches with zero technical incidents.

Ahead of the 20th Asian Games, ECS underwent three test events between January and June 2026 in Japan, Singapore and Vietnam. These provided opportunities for the technical team to test and validate the solution across different venues, competition environments and network conditions.

The team subsequently moved into the Asian Games venue earlier this month to conduct integrated system testing ahead of the official competition.

"Esports entering multi-sport events means that its competition processes need to align with the standards of fairness established across traditional sports," said Yati Zhang, Director of Tencent Esports. "ECS translates areas that have traditionally relied on manual experience, such as equipment checks, live monitoring and officiating support, into technical processes that can be recorded, traced and reviewed. We hope ECS can serve beyond a single event and provide a reusable technical foundation for esports competitions across Asia and other competitive environments."

Developing Infrastructure for Esports Beyond a Single Event

The deployment of ECS also reflects the growing focus on building more standardised competition infrastructure as esports becomes further integrated into Asia's wider sporting ecosystem.

As part of the Olympic Council of Asia's (OCA) 10-year strategic partnership with Tencent Esports from 2025 to 2035, OCA Director General Husain Al-Musallam has highlighted the evolution of Asian esports from "event participation" towards a new phase centred on "co-building technology and systems".

"As esports continues to develop across Asia, establishing more standardised and institutionalised competition systems will be an important long-term direction," said Husain Al-Musallam, Director General of the Olympic Council of Asia. "The adoption of Tencent Esports' Competition Solution at the Asian Games represents another step towards this goal. We hope this collaboration can contribute to the development of competition systems, technical standards and the wider esports ecosystem, helping establish an Asian benchmark for the sport.

With ECS deployed across all 11 esports events at the 20th Asian Games, Tencent Esports is extending its role beyond supporting individual competitions towards developing technical infrastructure that can be applied across increasingly complex esports environments.

The Asian Games deployment will provide another large-scale test of how standardised technical solutions can support esports within a multi-sport setting.

About Tencent Esports

Tencent E-sports, established on December 9, 2016, is the world's leading and most influential e-Sports brand and event operator. Tencent E-sports has eight categories of top e-Sports titles, with events covering over 90 countries and regions. In 2023, the global viewing volume exceeded 100 billion times. Leading various professional and comprehensive aspects, including e-Sports events, education, technology, industry ecosystem, franchising, and e-Sports standards, Tencent E-sports is promoting e-Sports as a new industry. Following e-Sports becoming an official event at the Hangzhou Asian Games, Tencent E-sports launched the "Empower Esports Worldwide Series" in June 2024. This initiative aims to join hands with industry partners globally and promote e-Sports cultural exchange and long-term cooperation through open communication. The first batch of exchange activities will be held in Saudi Arabia, France, Japan, and China.

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Tencent Esports Competition Solution to Power Esports Competition at the 20th Asian Games