Giggle for God: America’s witty church signs aim to inspire, attract drivers and passersby

WOODBURY, Minn. (AP) — “Forecast: God reigns and the Son shines.” In mid-September, the large electronic sign of a Lutheran church flashed this message by a throughfare between growing subdivisions and cornfields in a Twin Cities suburb.

The messages on Resurrection Lutheran Church's sign range from witty to practical to profound. It’s an effort to inspire and attract drivers and passersby that’s uniquely popular in churches across America, the quintessential land of open roads and advertisements.

“This is about people saying, ‘this makes a difference to me,’ and … sensing they’re loved by God,” says Heather Hultgren, who's in charge of Resurrection's daily sign changes.

There’s nothing unusual about posting writings to church doors — that’s how tradition says the Protestant Reformation got started in 16th-century Germany. But for the last few decades, U.S. pastors have gotten creative, aiming to brighten a commuter’s day, spur a reflection while chauffeuring to football practice, and maybe persuade a lapsed Christian or two that it’s not all fire and brimstone inside.

“It’s a way to bring something lighter in the world,” says the Rev. Karna Moskalik of Our Savior’s Lutheran Church, in the historic river town of Stillwater, Minnesota.

Moskalik likes “invitational” signs, like the classic — “CH - - CH What’s missing? U R!”

Some humorous messages that get social-media shoutouts across the U.S. originated with “the sign guy,” Our Savior’s pastor in the early 2000s. He published a collection entitled, “If there were no Lutherans, would there still be green Jell-O?”

At Madison Avenue Baptist Church in New York City, a weather pun during the latest brutal heatwave caught many eyes — “Lord, whatever you’re baking, it’s done.”

Elizabeth Pustinger says people stop to ask about the historic church’s sign as she’s manually changing it weekly, and sometimes later attend services.

“It’s a very powerful ministry,” adds the Rev. Susan Sparks, whose favorite sign is the dark warning to drivers, “Honk if you love Jesus, text if you want to meet him.”

Laughter can help process tragedy or serve as a wedge to probe big questions — that’s why Jewish and Christian scriptures have humorous passages, says Rolf Jacobson, professor of Old Testament at Luther Seminary in St. Paul, Minnesota.

“God’s business is turning mourning into gladness, Good Friday into Easter Sunday,” he says.

So chuckle away next time you speed past a church sign. But spare a thought for the sweaty person of God who invented this perennial favorite: “Too hot to keep changing sign. Sin bad. Jesus good. Details inside.”

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

Part of a recurring series, “American Objects,” marking the 250th anniversary of the United States. For more American objects, click here. For more stories on the anniversary, click here.

FILE — A positive message is displayed on the sign for Locust Grove Free Will Baptist Church in Locust Grove, Okla. Tuesday, Sept. 16, 2008. (AP Photo/Brandi Simons)

FILE — A sign in front of the Shrewsbury Church of God in Shrewsbury, W.Va., shown, Aug. 22, 2003, includes a message concerning three fatal shootings in the Charleston, W.Va.-area. (AP Photo/Bob Bird, File)

A driver waves while passing in front of Resurrection Lutheran Church and its church sign, featuring a seasonal pun, in Woodbury, Minn., on Sunday, Sept. 27, 2026. (AP Photo/Giovanna Dell'Orto)

FILE — A sign on the outside of the Fairview Presbyterian Church on the edge of the Butler University campus shows its congregation's support for the Butler men's basketball team in Indianapolis, Ind. on Monday, April 4, 2011. (AP Photo/Amy Sancetta,File)

PUERTO SAN CARLOS, Mexico (AP) — Residents of Mexico’s Baja California Sur state boarded up homes and workers hauled dirt and rubble to shore up embankments as Hurricane Polo bore down on the peninsula Monday, threatening high winds, floods and mudslides. Meanwhile, Hurricane Nolo could still bring torrential rain to parts of Hawaii even as the storm edged away from the state.

In Puerto San Carlos, a fishing town of about 5,700 people, some feared high tides and pounding waves from Polo could breach barriers and send seawater into the community. Some families planned to head to shelters in Ciudad Constitucion, about 37 miles (60 kilometers) away, while dozens of people elsewhere in the state were evacuated.

“Civil Protection told those of us here in San Carlos to evacuate because this is a high-risk area. With the current tides, the expected waves and the wind, the earthen barriers they built (to prevent flooding) could give way,” Rocío Sánchez, a fisherwoman, said.

Polo was a Category 3 storm with top sustained winds of 115 mph (185 kph) Monday morning, the U.S. National Hurricane Center in Miami said. Forecasters said it would hit the Mexican mainland after lashing Baja California Sur with heavy rains, potentially causing life-threatening flooding and mudslides. It could bring heavy rain and flooding to parts of the U.S. Southwest later in the week.

“Polo is forecast to be near major hurricane strength when it reaches Baja California Sur later today, and is anticipated to be a hurricane when it makes landfall in mainland Mexico late tonight or early Tuesday morning,” the center said.

By Monday morning, waves began to crash and flood coastal areas. Laura Velázquez, national coordinator of Mexico’s Civil Protection Agency, reported that Polo would make landfall later in the afternoon.

At a Monday morning news briefing, she urged residents to stay off the streets and seek shelter if their homes are at risk. She said travel will be suspended in the area where the hurricane was expected to make landfall and that ports across the region would be closed.

Nolo, meanwhile, was well southwest of Hawaii and moving away from the Big Island as the weekend drew to a close, but a wind advisory and high surf advisory remained in effect for parts of the island through Monday morning. Nolo’s maximum sustained winds increased to near 155 mph (249 kph).

Storm activity in the Pacific has been above average during what is already the peak of hurricane season, according to National Weather Service lead forecaster Bob Oravec. He said that pattern is consistent with El Nino years, when the Pacific often sees more tropical storms and hurricanes.

With Polo approaching Mexico, the Mexican navy said it has gathered personnel and humanitarian aid in the ports of Guaymas and Mazatlan, on the Pacific Coast, and deployed three vessels that could ship aid to coastal communities isolated by the storm.

One of the towns in the hurricane’s projected path is San Juanico, a small fishing community on Baja’s Pacific coast. The town has only had full-time electricity for a few years, and still experiences frequent outages. There is concern that washed-out roads could block access to medical facilities.

“Our people are concerned about this event,” said Gloriely Robles Meza, a manager at a small hotel. “We haven’t faced such a worrying situation in many years.”

Robles Meza said Sunday that army soldiers arrived in San Juanico to prepare a shelter and provide support for possible emergencies.

Also Sunday, Tropical Storm Rachel formed well off Mexico's southwest coast. The hurricane center said Rachel had maximum sustained winds of 50 mph (82 kph) and was located about 230 miles (370 kilometers) south-southwest of Acapulco. No coastal watches or warnings were in effect.

Forecasters said Nolo’s outer bands could cause life-threatening flooding and mudslides, with parts of the Big Island possibly getting up to 20 inches (50 centimeters) of rain. Heavy rain also was expected on the other islands.

More than 120 National Guard members were activated, part of roughly 400 statewide after the governor issued an emergency proclamation. President Donald Trump recently approved an emergency declaration, authorizing the Federal Emergency Management Agency to coordinate assistance and provide funding support.

Hawaii residents are still recovering from Hurricane Lala, which produced heavy rain and winds strong enough to sweep about 100 homes off their foundations on the Big Island.

Photojournalist Eduardo Verdugo contributed from Puerto San Carlos, Mexico, and writer Megan Janetsky contributed from Mexico City. Videojournalist Eugene Garcia and photographer Gregory Bull contributed from Hilo, Hawaii.

This satellite image provided by NOAA shows Tropical Storm Nolo, left, south of Hawaii; Hurricane Odalys, middle, and Hurricane Polo, right, off the coast of Mexico, in the Pacific Ocean on Thursday, Sept. 24, 2026. (NOAA via AP)

Workers build a barricade to help keep water out of their town as Hurricane Polo approaches in Puerto San Carlos, Baja California Sur state, Mexico, Sunday, Sept. 27, 2026. (AP Photo/Eduardo Verdugo)

A man boards up a house's windows as Hurricane Polo approaches in Puerto San Carlos, Baja California Sur state, Mexico, Sunday, Sept. 27, 2026. (AP Photo/Eduardo Verdugo)

Workers build a barricade to help keep water out of their town as Hurricane Polo approaches in Puerto San Carlos, Baja California Sur state, Mexico, Sunday, Sept. 27, 2026. (AP Photo/Eduardo Verdugo)

Peggy McKibbin looks at where floodwaters from nearby Hurricane Nolo run past widespread damage from last month's Hurricane Lala Sunday, Sept. 27, 2026, in Naalehu, Hawaii. (AP Photo/Gregory Bull)

Fire Captain Lui Sales of the Hawaii Fire Department looks for residents to help as rainwater from nearby Hurricane Nolo flood a section of Mamalahoa highway Saturday, Sept. 26, 2026, near Naalehu, Hawaii. (AP Photo/Gregory Bull)

A man rides with his son near where a home was destroyed during last month's Hurricane Lala, as floodwaters from Hurricane Nolo recedes Sunday, Sept. 27, 2026, in Naalehu, Hawaii. (AP Photo/Gregory Bull)