GROHE SPA Aqua Sanctuary: Shaping the Future of Luxury Across Asia Pacific Through Personalized Water Wellbeing

Immersive experience and thought leadership forum in Bangkok showcases water, design, and customization are shaping the future of luxury residential and hospitality sectors

BANGKOK, Sept. 29, 2026 /PRNewswire/ -- GROHE SPA unveiled Aqua Sanctuary, an immersive installation showcase and thought leadership forum, in the heart of Bangkok. Following critically acclaimed GROHE SPA events and installations in Milan and New York, the brand is driving the conversation with industry leaders from architecture, design, luxury developers, and media on the future of personalized luxury through curated water-centric design and wellbeing.

Demand for personalized wellbeing experiences is growing substantially across the Asia Pacific. Water is increasingly a key medium in delivering differentiated luxury experiences for discerning homeowners and commercial value for developers. GROHE SPA is enabling designers to shape the future of luxury with customizable offerings and solutions in the finest materials and finishes.

The GROHE SPA Aqua Sanctuary exemplifies these future possibilities as an experiential journey, transforming the iconic Nai Lert Park into a personalized sanctuary of complete wellbeing. Across three interconnected sanctums, the brand boldly presents a future-facing vision where the bathroom is liberated from purely functional expectation, evolving into an intentional multi-sensory space positively influencing human vitality.

Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia, commented, "Across Asia, high-end residential and hospitality properties need to address aspirations for deeply personal experiences. The GROHE SPA Aqua Sanctuary was created to meet these aspirations by leveraging the transformative power of water and demonstrating how spaces can be elevated into sensory retreats through tailored colors, materials, and finishes. The installation is designed around personalization and wellbeing – serving as an inspiration and a platform to converse and work together with the design community and industry partners to shape the present and future of personalized luxury." 

The journey through the Aqua Sanctuary is articulated through three distinct sanctums: 

Sanctum 1: 

The first sanctum inspires with the futuristic Rainshower Icon 3D concept shower suspended as branches that mimic the forest and nature. The Oculus skyscape dynamically transitions from dawn to dusk, changing the mood from morning reset to evening release. The complementing GROHE SPA Icon 3D faucet and combination of water and light highlights how water-centric spatial design enhances the personal experience for calm and wellbeing.

 

Sanctum 2:

The second sanctum explores total visual continuity and collaboration, anchored by the GROHE SPA Atrio Private Collection featuring Caesarstone quartz handle accents. The space highlights the GROHE SPA x Buster + Punch partnership with a single, cohesive design language that harmonizes hardware, lighting and water in four striking finishes: Brushed Warm Sunset, Brushed Cool Sunrise, Supersteel, and Phantom Black. The collection empowers designers and homeowners to create fully coordinated, spa-like sanctuaries rooted in tailored wellbeing and timeless sophistication.

Sanctum 3: 

The third sanctum distills water into three distinct self-care rituals: Preparation, Relaxation, and Rejuvenation. Each space is customized with the GROHE SPA Allure Gravity collection in Phantom Black with Caesarstone Vanilla Noir details, modular Rainshower Aqua Tiles, and concealed Grohtherm control. The interchangeable glass and quartz cover plates allow designers to tailor each piece to its surrounding environment, while multiple mixer configurations and the full GROHE Colors range provide extraordinary flexibility. The result is a collection that becomes an integral design element—precise, sculptural, and uniquely personal.

The event also served as a thought leadership forum and industry exchange, featuring keynotes and panel discussion exploring the design and commercial trends shaping regional luxury hospitality and residential projects.

Audrey Yeo, Leader, LIXIL Water Technology APAC, shared, "In Asia Pacific's high-end property sector, prestige is increasingly defined by how a space enhances personal wellbeing. GROHE SPA brings together modular design, precision craftsmanship and the finest materials and finishes to help designers and developers create highly personalized retreats. By reimagining the private master suite as an 'Aqua Sanctuary', we can transform an essential living space into a distinctive expression of luxury, strengthening both the customer experience and the property's value without adding unnecessary complexity." 

Architects, designers, and developers can access the complete GROHE SPA collections and dedicated specification support through LIXIL Experience Centers (LECs) and flagship showrooms across the region.

For further detailed product information and press materials, please see the following LINK.

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About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer "Pure Freude an Wasser", every product is based on the brand values of quality, technology, design and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its luxury sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups.

With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO₂-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.

*includes CO₂ compensation projects, more on green.grohe.com

About LIXIL

LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

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GROHE SPA Aqua Sanctuary: Shaping the Future of Luxury Across Asia Pacific Through Personalized Water Wellbeing

GROHE SPA Aqua Sanctuary: Shaping the Future of Luxury Across Asia Pacific Through Personalized Water Wellbeing

GROHE SPA Aqua Sanctuary: Shaping the Future of Luxury Across Asia Pacific Through Personalized Water Wellbeing

GROHE SPA Aqua Sanctuary: Shaping the Future of Luxury Across Asia Pacific Through Personalized Water Wellbeing

PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.

Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.

This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.

Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.

"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."

"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."

Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.

About JB Hi-Fi

JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances. 

The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.

The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.

More information on www.vusion.com

 

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Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy