Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline

LONDON--(BUSINESS WIRE)--Sep 29, 2026--

Global premium TV shipments are projected to grow 9.3% year-over-year (YoY), according to Omdia’s latest research. The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%.

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North America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia’s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers’ product strategies.

Rising memory costs put pressure on entry-level TVs

Rising component costs and memory shortage are putting pressure on TV manufacturers’ margins, particularly in entry-level models. For a 65-inch LCD TV with an ASP of $300, an increase of several dollars in memory costs can put additional pressure on profitability or require a higher selling price. Premium models offer greater scope to absorb same cost increase, which represents a smaller portion of their selling price.

With component supplies constrained, leading brands are prioritizing allocation to premium models to protect Enterprise Lifetime Value (ELTV) and hardware profitability. This is encouraging manufacturers to adjust their product portfolios and place greater emphasis on higher-value TVs.

"Component supply constraints are influencing TV manufacturers’ product strategies," said Patrick Horner, Practice Leader | TV Set Research – Consumer at Omdia. "Rising memory puts additional pressure on low-margin models, encouraging brands to prioritize premium TVs. Display innovations such as RGB LED backlights support this strategy by giving consumers a clearer reason to upgrade."

RGB LED backlights to account for 49% of premium TV revenue by 2030

Display innovation is supporting the shift toward premium TVs. Brands are expanding the commercialization of RGB LED backlight architectures, offering improvements in color volume, localized dimming precision, and peak brightness levels to support higher price points.

Omdia forecasts that RGB LED backlights will account for 49% of global premium TV revenue by 2030. LCD TVs using conventional backlights are projected to account for just 2% of premium TV revenue by that year, reflecting a shift in technology mix within the segment.

The outlook highlights the importance of technology upgrades and higher-value models as overall TV demand slows. North America’s projected premium shipment growth points to continued demand for advanced display features among higher-spending consumers. Manufacturers’ ability to manage component supplies and expand their premium portfolios will be important to capture this opportunity.

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Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

Premium TV set revenue share by technology and LED type

Premium TV unit shipments by region (000's)

GENEVA (AP) — FIFA lawyers claimed UEFA is harassing Gianni Infantino, in a court filing urging a Florida judge to deny the European soccer body’s request for evidence discovery about a World Cup private investor plan that has rocked the sport.

The 21-page filing to the court in the Southern District of Florida late Monday, and seen by The Associated Press, said UEFA was wrong to suggest the FIFA president sought to profit personally from the project that provoked a furor in July and was dropped within days.

UEFA later asked for authorization of discovery with three courts — including in Manhattan, against Josh Kushner’s New York-based investment firm, and Miami, where FIFA has an office base — aiming to help prepare a criminal complaint against Infantino in Switzerland for financial mismanagement.

“UEFA’s conduct demonstrates that its (court filing) was made in bad faith and for the purpose of harassment,” lawyers for FIFA argue in the document.

The filing also notes the Nov. 18 deadline for potential candidates to enter the FIFA presidential election contest next March in Morocco, where Infantino plans to seek a fourth and final term in office through 2031.

“This court should reject any attempt to influence FIFA’s presidential election based on these grounds,” FIFA lawyers wrote in the filing Monday.

UEFA led a global backlash to the FIFA Forward Enterprise (FFE) plan and is preparing an election challenge to Infantino, who had seemed set to win unopposed until creating the biggest crisis of his near 11-year presidency.

Infantino’s plan was to create the FFE subsidiary and sell at least 20% of nonprofit FIFA’s future commercial rights for $4.2 billion to investors led by Josh Kushner, the brother of U.S. President Donald Trump’s son-in-law Jared Kushner.

UEFA’s court filings one month ago claimed the value was a “fraudulently off-market price promoted by Infantino for his own benefit,” amid speculation he eyed a CEO-like role at the subsidiary on a higher salary than his current $6 million presidential pay package.

FIFA lawyers claimed UEFA “falsely asserts that Mr. Infantino sought to have a personal financial interest in the FFE project.”

The secretive plan was revealed July 28 by media reports and led FIFA’s now-ousted chief operating officer Kevin Lamour to criticize Infantino’s leadership. The FIFA boss’s senior adviser Carlos Cordeiro, a former Goldman Sachs partner, also resigned in protest at the deal he said was bad for soccer.

Infantino later apologized for errors in how the sell-off plan was handled, and has since offered to open an independent external review of the soccer body’s governance.

FIFA has consistently said the commercial spinoff was intended to accelerate development of soccer worldwide, outside the wealthy power base of Europe.

See AP’s full soccer coverage here

FIFA President Gianni Infantino poses for photos with volunteers after the Women's U20 World Cup final soccer match between Spain and North Korea in Lodz, Poland, Sunday, Sept. 27, 2026. (AP Photo/Beata Zawrzel)

FIFA President Gianni Infantino attends the Women's U20 World Cup final soccer match between Spain and North Korea in Lodz, Poland, Sunday, Sept. 27, 2026. (AP Photo/Beata Zawrzel)