The third Shanghai International Light Festival has been lighting up the city so far this autumn, offering residents and visitors a chance to experience the city's night art in an immersive way, with the unleashing of new vigor and vitality in night-time consumption promotion.
Centered on its permanent theme Light of Shanghai, this year's festival spans one main venue and 16 sub-venues citywide, hosting 158 themed events. The month-long citywide festival is scheduled to run until Oct 16.
At the main venue in the Huangpu District, the Yanzhong Green Space has been transformed into Shanghai's first contiguous urban forest light experience zone in the city core, stretching across four connected green plots where an interactive projection show on the Telecom Building and a 10-day music and light spectacular at the Shanghai Concert Hall merge architectural mapping with diverse music lineups to deliver an immersive audio-visual experience.
"The cutting-edge projection technology is now applied on the facade of buildings at night for tourists to play games, which is very novel," said a tourist.
At the Changning sub-venue, the light effect was an important aspect taken into consideration during the architectural planning stage, and the three-dimensional space of the building is an important carrier for the expression of illumination.
"We have designed a cloud garden and three sunken squares. These rich and three-dimensional architectural spaces provide a very good platform for us to showcase the content of this light festival," said Li Nan, general manager of the Crystal Bridge, an ultra-large mixed-use complex located in the core business district of the Changning District.
Not merely a visual cultural feast, the festival also plays the role as a platform to convert light show visitors into night market consumers through multiple measures such as collecting stamps and distributing consumption vouchers.
"During the festival, there are 28 check-in spots where visitors can use their mobile phone to tap and claim the 'Starlight Medal' we distributed during the festival. Then they can exchange the medals for government consumption vouchers issued by the Huangpu District, covering various scenarios such as clothing, food, housing, transportation, as well as dining, entertainment and leisure," said Hu Yu, manager of the check-in event.
"In fact, it has also brought in visitor flows for the surrounding business districts. For instance, the average number of visitors to the Hong Kong Plaza has increased by 12 percent in the past two days," said Shen Shuai, director of the Greening and City Appearance Administration Department of the Huangpu District.
Shanghai International Light Festival illumines city, boosts night-time consumption
Shanghai International Light Festival illumines city, boosts night-time consumption
