Roots and the NFL Kick off New Collection Celebrating Canadian Fans

TORONTO--(BUSINESS WIRE)--Oct 7, 2026--

Roots Corporation (“Roots” or “the Company”), the premium outdoor lifestyle brand, has teamed up with the National Football League (NFL) to launch a new collection of team apparel created specifically for Canadian fans. Combining the NFL’s commitment to locally relevant products with Roots iconic Canadian heritage, the collection offers a new way for fans across Canada to celebrate the teams they love.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261007622183/en/

Building on the brands’ recent collaboration celebrating 60 years of Super Bowl history, the collection brings together the energy of NFL fandom with Roots signature quality, design and craftsmanship. The initial assortment features officially licensed apparel for five of the NFL’s most popular teams among Canadian fans: the Buffalo Bills, Detroit Lions, Green Bay Packers, New England Patriots, and Seattle Seahawks. As the collaboration evolves, additional team offerings may be introduced over time.

“We're thrilled to collaborate with NFL again and continue connecting with fans across the country,” says Melinda McDonald, VP, Wholesale and Business Development, Roots Corporation. “We set out to design a collection that feels unmistakably Roots, bringing our heritage and visual language to NFL fan apparel through original graphics and thoughtful details that celebrate each team’s identity. We’re incredibly proud of what we’ve created together and look forward to a long and successful relationship with the NFL.”

Throughout the collection, familiar team identities are reinterpreted through a Roots perspective, with custom graphics, heritage-inspired details and elevated signature silhouettes. Select styles feature the “True Nature of Sport” graphic treatment, while a second drop arriving in November introduces Park Plaid pieces developed specifically for the collaboration.

“Roots has always had a strong connection to sport, community and athletic culture. This collaboration brings those elements together in a way that feels authentic and natural for the brand,” says Meghan Roach, President & CEO, Roots Corporation. “NFL fans in Canada are remarkably passionate and engaged, and we saw an opportunity to create a collection that celebrates those fans through a distinctly Canadian lens. By combining the heritage of the NFL with the craftsmanship, quality, and design that define Roots, we are creating something uniquely meaningful for fans across the country.”

Canada is home to one of the NFL’s most engaged fan communities outside of the United States, with millions of fans tuning in throughout the season. Partnering with an iconic Canadian brand like Roots reflects the NFL’s ongoing commitment to delivering locally relevant products and making it easier for fans to express their fandom.

Available beginning October 7 exclusively at NFLShop.ca, the Roots x NFL collection will ship from Canada, making it easier for fans to shop locally without cross-border duties or tariffs. Additional Buffalo Bills and Seattle Seahawks styles will be released in early November.

The collection includes t-shirts and fleece ranging from $70 to $220 CAD across all five teams, along with select Leather Varsity Jackets priced at $998 CAD.

Looking ahead, Roots will continue to explore and invest in special collaborations with sports properties across North America.

Shop the new Roots x NFL collection now.

About Roots

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, www.roots.com, that serves many international markets. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women’s, men’s, children’s, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel at home with nature. We offer products designed to meet life’s everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.

About the National Football League (NFL)

The NFL is the most popular sports league in the United States, with a growing global footprint. Each year, 32 franchises compete to win the Super Bowl, the world’s premier single-day sporting event. Established in 1920, the league is built on a system of competitive balance that gives every team a chance to win each season, and a fan-friendly media distribution strategy that makes the NFL available to the widest audience possible. The league’s international growth includes playing regular-season games in countries around the world, the rising popularity and Olympic inclusion of flag football, and a full-time local market presence, with offices in nine countries across five continents. Beyond the field, the NFL partners with leading community, corporate and media organizations and is deeply embedded in global culture, engaging fans through film, music, fashion, art and social platforms.

Follow Roots:

Website: roots.com
Instagram: instagram.com/roots
Facebook: facebook.com/roots
TikTok: tiktok.com/@roots
Pinterest: pinterest.com/roots
LinkedIn: linkedin.com/roots

Roots x NFL new collection featuring: the New England Patriots, Seattle Seahawks, Buffalo Bills, Detroit Lions, Green Bay Packers.

Yemen’s Houthi rebels claimed that they attacked military facilities and airports in Saudi Arabia as the war between the kingdom and the Iran-backed rebels escalated.

Israelis are marking the third anniversary of the Palestinian militant Hamas group’s deadly Oct. 7, 2023, attack, which sparked a devastating war in Gaza, while for Palestinians the anniversary ushers in yet another day of misery.

Here is the latest news from the Middle East on Wednesday. Full coverage is available here.

The Houthis used ballistic and cruise missiles, as well as drones, to attack military facilities and airports in Saudi Arabia, the rebels’ military spokesman, Brig. Gen. Yahya Saree said Wednesday on social media. He didn’t provide evidence for the claim.

The attacks targeted King Khalid International Airport in the capital, Riyadh, with missiles, he said.

Flights to and from the airport were disrupted, with planes holding away from the airfield, according to Flightradar24, a tracking platform.

Also attacked were Abha airport, military facilities in Khamis Mushait and other “critical sites” in the cities of Najran and Asir, Saree said.

Maj. Gen. Turki al-Malki, spokesman for the Saudi-led coalition fighting the Houthis, said they intercepted and destroyed a ballistic missile fired by the rebels north of Riyadh.

The attacks came as Saudi Arabia and its allied Yemeni forces launched a major ground and air offensive on the Houthis on Yemen’s western coast and elsewhere in the country.

The Houthis also said they launched a missile strike early Wednesday against Yemen’s port city of Aden, the seat of the internationally recognized government.

An Associated Press journalist heard explosions that rocked the city around 2 a.m. local time.

Israelis gathered at intersections, bomb shelters and the site of a music festival that Hamas-led militants overran on Oct. 7, 2023, to mark the anniversary of the attack that killed 1,200 people and saw 251 taken hostage. The attack also sparked the war in Gaza and led to a series of conflicts across the Middle East.

“Every morning, you wake up and there is just endless missing,” said Anya Davitashili, who lost her 25-year-old son, Sean, in the attack.

For Palestinians, the anniversary brings another day of misery and difficulties after an Israeli retaliatory campaign in Gaza that has killed tens of thousands of people.

Most of the population, about 2 million people, lives in vast, squalid tent camps, with large parts of the strip’s cities reduced to rubble. More than half the territory remains in the hands of the Israeli military, and despite a ceasefire deal reached nearly a year ago, Israeli strikes continue almost daily.

“Since October 7th, we have lived a life we never imagined,” said Gaza City resident Walid Akram. “We witnessed death, destruction, and bombardment that we had never known before."

Hamas has portrayed the Oct. 7 attack as a response to decades of Israeli military occupation, land seizures and settlement construction. No events were expected Wednesday in Gaza

Three years after Israel’s military campaign against Hamas in the Gaza Strip, the city of Rafah, which used to be home to a quarter million people, lies in ruins.

The Israeli military has razed the southern city and other towns and districts to the ground, satellite imagery shows.

Demolition, using bulldozers and explosives, has continued since the Israel-Hamas ceasefire deal was reached a year ago.

Gaza’s devastated landscape is just one of many wounds that the enclave’s 2 million Palestinians have endured since the Israeli campaign that has killed over 74,000 Palestinians, according to local health authorities. More than one out of every 10 people from Gaza’s prewar population has been killed or wounded by Israeli fire.

With almost the entire population homeless, the coastal territory is now effectively one of the world’s most populated tent cities.

An Israeli drone strike killed one older man and wounded seven other people in southern Gaza on Wednesday, according to health officials.

Dr. Mohamed Saqr, a manager at Nasser Hospital, told The Associated Press that one of the injured was in critical condition.

The Israeli military had no immediate comment.

This report will be updated throughout the day as new developments emerge.

Houthi supporters chant slogans during an armed tribal rally in Sanaa, Yemen, Wednesday, Oct. 7, 2026. (AP Photo/Osamah Abdulrahman)

People visit a roadside bomb shelter where people were killed during the deadly Oct. 7, 2023, Hamas attack along the Israel-Gaza border, as the country marks the third anniversary of the attack, near Kibbutz Reim, southern Israel, Wednesday, Oct. 7, 2026. (AP Photo/Ohad Zwigenberg)

Houthi supporters carry their rifles while attending an armed tribal rally in Sanaa, Yemen, Wednesday, Oct. 7, 2026. (AP Photo/Osamah Abdulrahman)

People mark the third anniversary of the Oct. 7, 2023, Hamas attack on Israel at the site of the Nova music festival, where hundreds of revelers were killed and abducted, near Kibbutz Reim, southern Israel, Wednesday, Oct. 7, 2026. (AP Photo/Ohad Zwigenberg)