e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency

OAKLAND, Calif.--(BUSINESS WIRE)--Oct 9, 2026--

e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors – and how to help soothe them. Spotlighting e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from “Yellowjackets” alongside music executive and creator Carter Gregory turns ‘ugh’ to ‘ahh.’

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261008906886/en/

From obnoxious gym rats, irritating car alarms and unnecessary long lines, just a spritz of e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist saves the day! The campaign brings an e.l.f. twist with a wink and nod to the daily experiences of every eye, lip and face.

78% of Gen Z agrees that their stress levels affect their skin, including dullness*.

e.l.f. SKIN’s ultra-fine, derm-developed Save Your e.l.f. Hypochlorous Mist helps soothe and purify skin while you’re in the trenches. Formulated with hypochlorous acid for blemish-prone skin, it calms sensitive skin and reduces visible redness. It’s the take-anywhere skin savior.

The award-winning e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist results speak for themselves**:

“We saw a cultural moment to meet our community where they are: in the trenches of everyday life. Showing up with humor, relatability and an OMG price is how we are taking insights into action,” said Renee Fuller, Vice President of e.l.f. SKIN. “Stress is a culprit behind numerous skin concerns, and our community wanted a product that can be easy to use in any situation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.”

The campaign goes live on October 9, 2026, across e.l.f. SKIN channels including YouTube, TikTok and Instagram. e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist is available at elfskin.com for $12.

The campaign was developed in-house by e.l.f. Made, e.l.f.’s entertainment arm, and concepted in partnership with eGen. e.l.f.  tapped Tim Wilkime and Ruckus Films to produce. Wilkime, who is most notably known for his work directing digital shorts and sketches for “Saturday Night Live,” directed the campaign.

Watch the campaign video here.

* Mintel, Facial Skincare – US, 2024
**Results based on a 6-week consumer perception study conducted independently.

About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands' superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.

e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors – and how to help soothe them.

e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors – and how to help soothe them.

e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors – and how to help soothe them.

e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors – and how to help soothe them.

SANTIAGO, Chile (AP) — Heavy rains drenched Chile’s capital and the surrounding region Thursday, triggering mudslides that swept cars through streets, flooded homes, forced residents to evacuate and injured at least six people, authorities said.

President José Antonio Kast declared a state of emergency for Las Condes, a wealthy suburb east of Santiago, giving government agencies more power to respond as torrential rains turned key roads into impassable waterways. The district's mayor, Catalina San Martín, said 14.4 centimeters (5.7 inches) of rain had fallen in recent days — about nine times the average October rainfall — leaving the area “totally saturated.”

The Mapocho River, which runs through Santiago, overflowed, prompting evacuation orders. Chile’s disaster-response agency put 10 other districts on high alert for more landslides and ordered schools to close Friday. Rain storms earlier this week had already damaged a few dozen homes across central Chile and left nearly 12,000 customers in Santiago without power, officials said. The downpours were expected to ease Friday.

No deaths were reported Thursday. The injured included a 1-year-old child with broken bones, officials said. Firefighters said they'd rescued or evacuated more than 1,000 people.

The floods come as a powerful El Niño gains strength. The naturally recurring warming of tropical Pacific waters scrambles rainfall patterns worldwide and often brings wetter springs to the Southern Hemisphere. The World Meteorological Organization said Thursday that this year’s El Niño was expected to peak in December and could be among the most intense since at least 1950.

A rescue worker walks through muddy debris in a shop damaged by flash flooding caused by heavy rains in the Las Condes district of Santiago, Chile, Thursday, Oct. 8, 2026. (AP Photo/Esteban Felix)

Vehicles are partially inundated in muddy floodwaters after heavy rains caused flash flooding in the Las Condes district of Santiago, Chile, Thursday, Oct. 8, 2026. (AP Photo/Esteban Felix)

A man wades through muddy floodwaters after heavy rains caused flash flooding in the Las Condes district of Santiago, Chile, Thursday, Oct. 8, 2026. (AP Photo/Esteban Felix)

Vehicles are partially inundated in muddy floodwaters after heavy rains caused flash flooding in the Las Condes district of Santiago, Chile, Thursday, Oct. 8, 2026. (AP Photo/Esteban Felix)

A man is pulled to safety by rescue workers after heavy rains caused flash flooding in the Las Condes district of Santiago, Chile, Thursday, Oct. 8, 2026. (AP Photo/Esteban Felix)