Matrix Promotion Celebrates 20 Years of IP Licensing and Co-Branding, Sets Sights on Global Markets

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HONG KONG, Oct. 13, 2026 /PRNewswire/ -- In an era defined by individuality and cultural relevance, successful IP licensing and co-branding campaigns can enhance a brand's appeal and market visibility. Matrix Promotion Limited, a leading Hong Kong-based provider of one-stop IP licensing and co-branding solutions and customized corporate products, hosted the Matrix Group 20th Anniversary Celebration on September 18. Combining art collectibles with an elegant cocktail reception, the event brought together senior executives from leading brands, fashion media representatives, IP creators and licensing industry leaders to celebrate Matrix's 20-year journey and its pioneering role in IP licensing and co-branding.

Discover how Matrix Promotion can revitalize your brand through its one-stop IP licensing and co-branding solutions, or revisit highlights from the 20th anniversary celebration by visiting its official website: https://www.matrixgroup.com.hk/ 

IP Licensing and Co-Branding: Enhancing Brand Value Through Cross-Industry Collaboration

At the celebration, Matrix founder and CEO Ray Leung described how the company has spent the past 20 years bringing together globally recognized IP properties, independent creators and leading brands. The event featured an IP Licensing and Collectibles Showcase, highlighting collaborations involving BE@RBRICK; CR7, the brand associated with football superstar Cristiano Ronaldo; Monopoly; and several well-known local IP creators. The exhibits demonstrated Matrix's end-to-end capabilities, spanning IP matching, customized licensing arrangements, design and product development, and manufacturing.

Industry Leaders Show Their Support for Matrix's 20th Anniversary Celebration

Ms. Helena Chiu, Chairwoman of the Hong Kong Exporters' Association, and Gloria Liu, director of local IP creation studio TOCAT Creative Limited, also took the stage to deliver remarks. They praised the Matrix team's expertise in identifying market trends, executing projects and navigating IP licensing business models.

Maintaining Its Commitment to Excellence While Expanding into New Markets

During the event, Ray expressed his heartfelt appreciation to Matrix's clients, partners and team for their continued trust and support. He emphasized the company's rigorous approach to every project and its ambition to create more innovative and memorable campaigns. Looking ahead, Ray said, "With Southeast Asia's licensing market projected to grow at a compound annual growth rate of up to 9%, Matrix will capitalize on this opportunity to establish a presence in the region before gradually expanding into other global markets." He added, "Co-branding is more than just a trend; it is becoming a mainstream marketing strategy. According to Licensing International, up to 80% of consumers are more likely to show interest in and purchase co-branded products. This reflects the distinctive business value we continue to create for our clients."

The celebration opened with the unveiling of a specially designed giant gift box, symbolizing Matrix's journey from its beginnings in corporate gifting to its evolution into a one-stop provider of IP licensing solutions. Since its founding, Matrix has steadily expanded its services while continuing to surprise and delight clients. Its longstanding commitment to quality and creativity has earned it recognition in the market and positioned the company for further growth.

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About Matrix Promotion Limited

Founded in 2006, Matrix Promotion Limited is a leading Hong Kong-based provider of one-stop IP licensing and co-branding solutions, as well as customized corporate products. Matrix draws on globally recognized IP properties, a network of independent creators, professional product development teams and a stringent quality control system to deliver end-to-end co-branding solutions, from IP matching and licensing agreements to manufacturing and integrated marketing campaigns. The company is committed to developing distinctive co-branded marketing campaigns that generate attention and engagement for corporate clients.

Address: 3/F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong

Tel: +852 5599 6008

Email: marketing@matrixgroup.com.hk

Website: https://www.matrixgroup.com.hk/

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Matrix Promotion Celebrates 20 Years of IP Licensing and Co-Branding, Sets Sights on Global Markets

JINZHONG, China, Oct. 13, 2026 /PRNewswire/ -- A news report from China Daily:

The seventh International Ancient Capitals Forum and 2026 Global Mayors Dialogue took place in Luoyang, Henan province, from Friday to Sunday.

The events showcased Luoyang's character, industrial strength and cultural charm, with important releases on topics including the protection of archaeological sites and the creative use of cultural heritage.

Home to abundant historical relics and a growing urban population, the city has in recent years sought to protect and revitalize heritage sites while balancing preservation and utilization.

Through long-term efforts, Luoyang has transformed protected cultural relics into archaeological parks. It has adopted measures including building new urban areas away from the old town and explored tailored plans for individual sites, making progress in bringing its heritage to life.

First carved after Emperor Xiaowen of the Northern Wei Dynasty (386-534) moved the imperial capital to Luoyang, Longmen Grottoes are a world-famous UNESCO World Heritage Site and a treasure trove of stone-carving art.

To better protect and pass on this gem of Chinese culture, the Longmen Grottoes Research Institute conducts conservation and restoration work, technical research, heritage monitoring and digital preservation.

Projects tackling hazards such as water seepage, unstable rock masses and weathering are steadily advancing, gradually forming an overarching conservation framework for the grottoes.

The Sui-Tang Luoyang City site is another typical example. It served successively as the capital or secondary capital of the Sui (581-618), Tang (618-907), Five Dynasties and Ten Kingdoms (907-960) period and Northern Song Dynasty (960-1127) for more than 530 years, representing the pinnacle of ancient Chinese urban planning and architectural craftsmanship.

Around 2005, low-rise dwellings, enterprises and factories dotted the site. Residents hoped for better living conditions, enterprises sought to expand production, while the site required standardized protection and revitalization.

To balance heritage protection with improvements to residents' lives, a total of 973 households, nearly 3,300 villagers and 63 enterprises were relocated from the site between 2007 and 2024. Within its palace core zone, 62 hectares of land were freed up for heritage display.

The city also integrated urban green spaces, ecological zones and water-source reserves in planning and building a nearly 200-hectare botanical garden.

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Luoyang charts a new path for safeguarding archaeological heritage