NEW YORK (AP) — President Donald Trump says he wants voters to pretend that he's on the ballot in this year's midterm elections.
His rivals are doing their best to help his case.
Democratic candidates and their allies have spent more than $163 million since Sept. 1 on television advertising that mentions the Republican president, according to an Associated Press analysis of data from AdImpact, which charts media spending.
That includes airing ads that reference Trump on broadcast, cable and streaming nearly 180,000 times, the data shows. Republicans, meanwhile, have run ads that talk about the president just 16,000 times, at an estimated cost of $11 million, over the same period.
It's a noticeable silence about the party's dominant yet unpopular leader.
Many of the Democrats' ads accuse Republican opponents of siding with the president over voters, particularly on issues like tariffs and the Iran war, which they blame for jacking up costs.
The ads include one from the campaign of Georgia Sen. Jon Ossoff, who is running for reelection and has spent nearly $3 million on a Trump-focused ad attacking his rival, Rep. Mike Collins, for his close relationship with the president.
“Mike Collins voted for Trump’s war in Iran, sending gas prices through the roof. He voted for Trump’s tariffs, sending grocery prices soaring. And Mike Collins voted with Trump to double health insurance premiums for more than a million Georgians,” it says. “Mike Collins sides with Donald Trump and makes you pay more.”
Republican National Committee spokesperson Natalie Baldassarre said Democratic messaging reflected the party's hollowness instead of its strength.
“Democrats are lighting money on fire talking about President Trump because they have no agenda other than investigation, obstruction and impeachment,” she said. “Trump Derangement Syndrome isn’t a policy platform, it’s a $160 million way of saying you have nothing to offer to the American people.”
Another ad from the House Majority PAC, a super PAC dedicated to electing Democrats to the House, opens with a middle-aged woman standing over her kitchen stove and talking about how her family is “barely getting by” before she expresses her disappointment in Pennsylvania Rep. Brian Fitzpatrick, who is one of Republicans' vulnerable incumbents.
“He used to be independent. But now it seems like he’s in lockstep with Donald Trump. It really bothers me,” she says, adding, “Congressman Fitzpatrick is not for us anymore.”
Indeed, all the Democratic ads that have aired in Pennsylvania’s tightly contested 1st Congressional District since Sept. 1 have mentioned Trump, even though Fitzpatrick voted against Trump’s tariffs and his power to wage war against Iran without congressional approval.
All four of the ads talking about Trump have aired a combined 2,000 times in that period, the AdImpact data shows. Fitzpatrick is being challenged by Democrat Bob Harvie, a county commissioner who is a former social studies teacher.
Democratic strategists say the messaging reflects the sentiment of voters.
“Every single poll and every single focus group shows affordability to be voters’ number one issue, and they specifically point to corrupt politicians as being responsible for driving up prices," said House Majority PAC spokesperson Katarina Flicker.
Out of dozens of issue categories tracked by AdImpact, the analysis found that Trump was the fourth most common issue mentioned by Democrats in House and Senate races' final stretch. It was topped only by healthcare, taxes and accusations about opponents being beholden to special interests.
For Republicans in the same races, Trump-themed ads clocked in at number 33, by comparison. The top issues in their ads were taxes and crime.
Idaho Republican Senator Jim Risch tells viewers he “fought alongside President Trump to pass the biggest tax cuts for working families in American history.”
Overall in the race's final stretch since Sept. 1, Democrats have spent or plan to spend $1.8 billion in ads across all federal, state and local elections. Republicans have spent or reserved $2.2 billion nationwide.
Republican strategist Alex Conant said Democrats are banking on Trump motivating their base to vote, an approach they've routinely used over the last decade.
“Democrats want this election to be a referendum on Trump. They want to equate a vote for a Republican candidate to a vote for Trump," he said.
For Conant's party, it's a different calculus.
“We have a ton of money and we’re throwing every kind of message on the wall to see what sticks," he said. “There's not a cookie-cutter Republican ad this year. Whereas the Democratic ads are pretty obvious.”
President Donald Trump speaks at a campaign rally at Majestic Valley Arena, Wednesday, Oct. 14, 2026, in Kalispell, Mont. (AP Photo/Alex Brandon)
