SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ -- Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.
SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.
In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.
By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.
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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience
BANGKOK, Oct. 27, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES™ Thailand 2026 Awards at the Gala Night held at Hyatt Regency Bangkok Sukhumvit. This year's results reflect a Thai marketing industry at a new level of maturity: brands mastering the intersection of social commerce, AI-powered media, and deeply local consumer understanding to drive quantifiable business growth. These winning campaigns capture the very spirit of SMARTIES™. Bold ideas, sharp strategy, and business impact that speaks for itself.
"Thailand's marketing industry has crossed a threshold this year. The campaigns we recognized at SMARTIES™ 2026 are globally competitive. What sets the best Thai work apart is how seamlessly brands have integrated data, AI, and platform intelligence into the creative process. These are not technology-led campaigns that happen to be creative. They are audience-first ideas that use technology to deliver at scale. That is a meaningful distinction, and it is one the rest of Asia Pacific should be paying close attention to."
Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES™
SMARTIES™ Thailand 2026 Winners
Best In Show: GrabFood Mega Gale
Advertiser of the Year: Nestlé
Brand of the Year: Grab
National Advertiser of the Year: Krungthai Bank PLC
Local Brand of the Year: B-Quik
Juror's Choice Award of the Year: The Rejuvenation Project by Mineré
Most Resilient Brand of the Year: NESCAFÉ
Holding Agency Company of the Year: Publicis Groupe
Media Agency of the Year: OpenMind Thailand — WPP Media
Creative Agency of the Year: Leo Bangkok
Independent Agency of the Year: M&C Saatchi
Specialist Agency of the Year: Plan B Eleven
Publisher of the Year: Grab
View the complete list of winners.
Recognizing Marketing Excellence Through Rigorous Evaluation
All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA's global agency scoring.
The SMARTIES™ Thailand 2026 Gala Night took place on October 26, 2026, at Hyatt Regency Bangkok Sukhumvit.
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value.
SMARTIES™ is the only global awards program that measures marketing innovation through business impact. mmaglobal.com
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MMA Announces SMARTIES™ Thailand 2026 Winners, Recognizing Marketing That Delivers Business Impact
