CAMARILLO, Calif.--(BUSINESS WIRE)--Oct 29, 2026--
Newton Golf Company, Inc. (NASDAQ: NWTG) (the “Company” or “Newton Golf”), a technology-forward golf equipment company, today announced the next phase of its expansion in Japan. The initiative includes the relaunch of an enhanced Japanese e-commerce platform at NewtonGolf.jp, the local introduction of the company’s updated 2.0 shaft platform and a new partnership with professional golfer Hiroyuki Fujita.
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The relaunched platform gives golfers in Japan a direct channel to learn about and purchase Newton Golf products. It also provides the company with a localized foundation for supporting product introductions, professional-player engagement and the continued development of its distribution network in the market.
Central to the expansion is the Japanese introduction of Newton Golf’s updated Fast Motion driver shaft and Motion driver and fairway shafts, collectively referred to as its 2.0 shafts and distinguished by green product logos.
The products incorporate Newton Golf’s proprietary DOT System, which replaces traditional shaft-flex categories with a numerical scale from one to seven based on a golfer’s swing speed. Once a DOT number is assigned, golfers can use that same rating across driver and fairway wood shafts. Newton Golf expects to extend the same fitting framework to hybrid shafts in 2027, creating greater consistency throughout the bag.
The 2.0 refinements are designed to deliver more consistent performance characteristics, tighter ball-flight dispersion, improved continuity between driver and fairway shaft specifications and a broader fitting profile across player types. Newton Golf also believes the updated designs support greater manufacturing consistency and tighter production tolerances.
Supporting the product introduction is Newton Golf’s new partnership with PGA TOUR Champions / Japan PGA Tour player Hiroyuki Fujita. The relationship is intended to increase awareness of the company’s physics-driven shaft technology and strengthen its connection with golfers in Japan as Newton Golf expands its direct-to-consumer and distribution presence.
Fujita has won 18 tournaments on the Japan Golf Tour and reached No. 43 in the Official World Golf Ranking. In 2012, he won four Japan Golf Tour events, including the season-ending Golf Nippon Series JT Cup, and finished the season as the tour’s leading money winner and most valuable player. Most recently, he won the Trust Group Cup Sasebo Senior Open on October 11, 2026, after shooting a final-round 65.
“The Newton Golf 2.0 shaft gives me the consistent feel, stability and ball-flight control I look for throughout the swing,” said Fujita. “Its performance gives me confidence to make committed swings, and I look forward to helping more golfers in Japan experience the technology.”
The Japan initiative builds on growing professional adoption of Newton Golf products. As of the end of the second quarter of 2026, more than 77 professional golfers were using Newton Motion and Fast Motion shafts across the PGA Tour, PGA Tour Champions, LPGA and Korn Ferry Tours. The company also reported strong initial conversion from prior-generation shafts to its 2.0 products.
“This expansion brings together the key elements of our strategy in Japan: a stronger direct-to-consumer platform, our latest shaft technology, a simpler and more consistent fitting approach through the DOT System, and an accomplished professional who can help golfers understand its performance,” said Akinobu Yorihiro, interim CEO and CTO of Newton Golf. “Through NewtonGolf.jp and our partnership with Hiroyuki Fujita, we are making our products more accessible while helping golfers identify and carry a consistent DOT fit across the bag and building greater awareness of Newton Golf across the Japanese market.”
Japan has approximately 2,200 golf courses – second in the world after the U.S. The overall Japan golf market is estimated to be worth $9.7 billion in 2026 and projected to grow at a 3.4% CAGR to approximately $11.9 billion by 2031, according to Ken Research. The country’s deep-rooted golf culture, extensive course network and sophisticated consumer base make it an attractive market for premium golf equipment brands. The established golf culture and demand for advanced equipment provide a strong foundation for Newton Golf’s enhanced e-commerce presence, 2.0 shaft introduction and partnership with Hiroyuki Fujita.
The expanded presence in Japan follows Newton Golf’s recent entry into Korea and represents another step in the company’s broader growth strategy across Asia.
About Newton Golf
At Newton Golf, we apply the principles of physics to the design and performance of premium golf equipment. Formerly known as Sacks Parente, our rebranding reflects our commitment to innovation inspired by Sir Isaac Newton, the father of physics. By applying Newtonian principles to every aspect of our design process, we create precision-engineered golf equipment including Newton Motion shafts and Gravity putters that deliver unmatched stability, control, and performance. Our mission is to empower golfers with scientifically advanced tools that maximize consistency and accuracy, ensuring every swing is backed by the laws of physics. For more information, visit newtongolf.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to future events or the future financial performance of Newton Golf Company (the “Company”) and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied by such statements.
In some cases, forward-looking statements can be identified by words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “intends,” “believes,” “estimates,” “projects,” “potential,” or similar expressions. These forward-looking statements include, but are not limited to, statements regarding the Company’s expansion strategy in Japan and elsewhere in Asia; the anticipated benefits of NewtonGolf.jp; the introduction, performance and adoption of the Company’s 2.0 shafts; the expected benefits of the Company’s relationship with Hiroyuki Fujita; and the continued development of the Company’s direct-to-consumer and distribution channels.
These forward-looking statements reflect the Company’s current expectations and projections based on information available as of the date of this release and are subject to a number of risks and uncertainties, including, but not limited to, general economic and business conditions; changes in consumer demand and industry trends; competition in the golf equipment market; the Company’s ability to execute its international expansion, product development and commercial initiatives; the performance and market acceptance of new or updated products; supply chain disruptions; and other risks detailed from time to time in the Company’s filings with the Securities and Exchange Commission (SEC), including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q.
The Company cautions investors that forward-looking statements are not guarantees of future performance, and actual results may differ materially from those projected. The Company undertakes no obligation to update or revise any forward-looking statements, except as required by law.
Fast Motion Driver Shaft
