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Foreign travelers embrace Chinese products amid surging 'China Haul' trend

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China

Foreign travelers embrace Chinese products amid surging 'China Haul' trend

2026-11-02 20:03 Last Updated At:20:40

The "China Haul" trend continues to gain traction on overseas social media, as more overseas travelers are bringing home traditional Chinese ointments, regional handicrafts, and local specialties.

The new social media buzzword has travel enthusiasts around the world opening their suitcases on camera to show off the Chinese goods they bought during trips to China.

Luis, a staff member of the Mexican national diving team, recently returned from a business trip to China with a case full of therapeutic items that many Chinese people use for their soothing effects.

"I bought a lot of good things on this trip to China, many of which are hard to find in Mexico. Chinese products are of good quality and good price. Our national diving team uses Chinese products for physical therapy and training," said Luis.

The pain-relief ointments and medicated oils he brought back can help professional divers deal with muscle strain and joint pain from high-intensity training, and the hard-working team was happy to receive them.

Many overseas travelers also prefer seeking out local specialties. Serbian tourist Enes Crnovrsanin recently visited China and enjoys shopping at local markets to find products with regional and cultural characteristics.

"I bought famous ceramic products, locally produced tea, and some very distinctive items. I kept some as souvenirs and gave others to friends who haven't been to China yet," said Crnovrsanin.

Italian traveler Gianluca Salvicchi also had a unique travel experience in Xinjiang during his visit to China.

"I just came back from China, Xinjiang. We bought a lot of different things, actually. This is a soap made in Xinjiang. It's made of goat milk and also has this flower inside which gives this perfume," said Salvicchi.

At a local workshop, he customized an embroidered piece as a gift for his mother.

"I bought this carpet from Tianshan and there was this small laboratory, let's say, where they embroider by themselves. But actually they showed me how to embroider, and I also made them write Tianchi, which is the name of this lake. My mom would like it more, let's say," he said.

Data shows that in the first seven months of this year, overseas visitors spent 263.6 billion yuan (about 39.6 billion U.S. dollars) in China, up 27.8 percent year on year. The number of overseas travelers processing departure tax refunds increased more than threefold year on year, with tax refund sales rising by about 60 percent.

Foreign travelers embrace Chinese products amid surging 'China Haul' trend

Foreign travelers embrace Chinese products amid surging 'China Haul' trend

Foreign travelers embrace Chinese products amid surging 'China Haul' trend

Foreign travelers embrace Chinese products amid surging 'China Haul' trend

Tech-infused toys, such as AI-powered plush dolls and 3D-printed figures, have drawn significant attention from overseas buyers at the ongoing 140th edition of the China Import and Export Fair, also known as the Canton Fair, in south China's Guangzhou.

Technological innovation has given traditional plush toys more functions. With the adoption of AI technologies, the seemingly ordinary plush dolls on display at the fair can not only talk with people, but also display distinct personalities based on their different character settings.

"Every animal doll has its own distinct personality traits. The driving force behind this is large language models. We can program it to say whatever we want. The cost is completely different from that of ordinary plush toys, and the unit price is much higher," exhibitor Chen Minghuan said.

"This AI is something new, we don't have already in Brazil. My brand is high-quality products. Maybe the target, it's okay for my market," a Brazilian buyer said.

The rapid development of China's toy market is inseparable from a comprehensive manufacturing industrial chain.

Dongguan City in Guangdong is known as China's capital of trendy toys. Leveraging its well-developed industrial support system, local AI toy industry is driving integrated development across multiple sectors, from product design and main body manufacturing to electronic module matching, software algorithm optimization, and back-end technical operations.

"The AI toy industry involves a huge number of components, but basically, in Shenzhen or Dongguan, these two cities alone can supply the entire supply chain," Chen Xiyuan, business head of an AI development company.

The 140th Canton Fair runs in three phases from Oct. 15 to Nov. 4. Over the past 70 years, it has grown into China's largest and longest-running international trade event, featuring the broadest product range, largest buyer turnout, and highest transaction volume.

Tech-infused toys draw significant attention from overseas buyers at Canton Fair

Tech-infused toys draw significant attention from overseas buyers at Canton Fair

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