UGG "Gifts the Feeling” This Holiday With JT, Lunay, Megan Skiendiel & Yeat in Star-Studded Gift Exchange

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Nov 2, 2026--

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is celebrating the feeling of the holiday season in a way only the iconic brand can. As one of the world’s most gifted footwear brands, UGG® explores the joyous energy of the art of gifting through Gift the Feeling, a celebration of the idea that giving UGG® can feel almost as good as receiving it. Capturing the viral social trend of disguising gifts in unexpected ways, the campaign brings together a cast of boundary-pushing artists and cultural tastemakers – KATSEYE’s MeganSkiendiel, artist Lunay, rapper Yeat, and artist JT – whose distinct personalities, perspectives, and connections to global youth culture bring a playful energy to the season. Together, the cast embodies the warmth and emotion that sits at the center of the UGG experience. Through a series of unexpected gift exchanges gift wrapped to look like something entirely different, the cast reveals an UGG® surprise underneath, capturing genuine moments of anticipation, delight, and laughter. While the gift may be UGG®, the feeling is what lasts.

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Gift the Feeling is inspired by the intimate ritual of gift exchanges, UGG® takes the tradition one step further, celebrating the laughter, surprise, and connection that unfold when a gift is given. This holiday season, the most coveted gift is not simply what is inside the box, but the shared emotion it creates. Rooted in a season defined by warmth, emotion, and comfort, UGG® brings its belief that comfort unlocks confidence, and confidence sets self-expression free, through the joy of giving. At the center, UGG® helps you feel it all.

This marks the next chapter of the brand’s Born to Feel platform, announced on September 22, 2026. Built on the comfort and confidence that have long defined the UGG® experience, the holiday campaign brings the platform to life in a new way, exploring how the simple act of giving can unlock joy, connection, and the freedom to feel it all. Amidst an upbeat holiday party, Lunay receives a banana-shaped package filled with UGG® socks, while Megan, lounging in the AprèsCityTall, opens a cat-shaped box to reveal the EleaFluffedSlip-On. Nearby, Yeat tries to catch a moment of rest in the ClassicMiniOutpost as the party continues around him. Guests jump on the bed in the ClassicUltraTall, dance across the tables in the ClassicTreadFluffedBoot, and mingle throughout the house in the Tasman. Yeat eventually unwraps a truck-shaped box to reveal a matching pair, while JT’s ClassicMini becomes an instant object of desire amongst the group. The result is a holiday party where the gifts are unexpected, the reactions are genuine, and the feeling is UGG®. The campaign extends to UGG.com through a series of curated gift guides highlighting the featured styles.

The Après City Boot pairs fluffy sheepskin and premium suede with feminine details including suede laces, bows, and exposed fur. The Elea Fluffed Slip-On is a cozy indoor-outdoor slipper crafted from pillowy sheepskin with a lightly padded silhouette. The Classic Tread Fluffed Boot puts a fresh spin on an OG UGG® style, combining signature sheepskin and suede with UGGplush™ upcycled wool and an outdoors-ready Vibram® sole. The Classic Ultra Tall Boot extends the iconic Classic silhouette with four additional inches of shaft height, sheepskin lining, and exposed overlock seaming. The Classic Mini brings the signature Classic silhouette to a shorter profile in soft, moisture-wicking sheepskin. Inspired by rock climbing and built for the elements, the Classic Mini Outpost features waterproof suede, an upcycled wool lining, and a White Spider Rubber® outsole for traction on slick surfaces. The Heritage Utility Grizz makes a statement with its two-tone faux-fur upper and adjustable buckled straps, while the Tasman offers a low-profile take on UGG® heritage with its signature construction and UGGbraid™ detail.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com@ugg.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

About JT

Straight out of Dade County, JT has risen from the trenches to claim her place in hip-hop royalty. Breaking out on her own with her debut mixtape City Cinderella, JT’s Miami lineage and glittering raps take center stage, cementing her as one of music's most versatile lyricists. The Quality Control artist is anchored by her Hot 100 hit “OKAY” and the equally fiery single “Ran Out.” Her superstar ascension has led to covers of Cosmopolitan, Essence, NYLON, and Wonderland, along with a headlining slot at NYC Pride last June.

JT has also found her footing in the fashion world, being coined a rising fixture by Vogue. JT’s magnetism has made her a force in the branding world as well, landing collaborations with MAC Cosmetics, Topicals, Timberland, and Poster Girl, further proving her crossover appeal. With her new single “Numb” and more music on the horizon, JT is no longer the artist with the most potential — she’s the one actively shaping the space from both music and fashion lenses.

About Lunay

Puerto Rican artist and songwriter LUNAY emerged from Corozal, Puerto Rico. Rising rapidly through the Latin urban scene, he broke through with his hit single “Soltera,” which has amassed well over 1 billion streams on Spotify in its remix version with Bad Bunny and Daddy Yankee. The track also reached No. 3 on Billboard’s Hot Latin Songs chart and No. 66 on the Billboard Hot 100, marking LUNAY’s first entry on the all-genre chart and securing a spot in the year-end Hot Latin Songs top 10 for 2019. Over the years, LUNAY has collaborated with some of the biggest names in the genre, including Rauw Alejandro, Wisin, Ozuna, Anuel AA, and Myke Towers, solidifying his presence within the Latin urban movement.

In 2020, he fronted a fashion collaboration with Pull&Bear, and Lunay has collaborated with Inter Miami, joining the club's fanbase and participating in events to bridge music and soccer. More than just a music phenomenon, LUNAY recently expanded his creative reach by walking the runway for Willy Chavarria during Paris Fashion Week for the Spring/Summer 2026 collection, further establishing himself as a model and style icon. LUNAY continues to redefine his generation of urban artists, leading with both sound and style.

About Megan Skiendiel

KATSEYE is a two-time GRAMMY®-nominated, three-time American Music Award-winning global girl group redefining modern pop stardom. The group’s rapid ascent follows a breakout year in which KATSEYE was crowned TikTok’s Global Artist of the Year.

On August 14, 2026, KATSEYE released their third EP, WILD, via HYBE x Geffen Records. The five-song EP features the Billboard Hot 100 hits “PINKY UP” and “Animal” and follows the group’s GRAMMY-nominated 2025 EP, BEAUTIFUL CHAOS, which debuted in the Top 5 of the Billboard 200.

Moving beyond the beautiful chaos captured on their last EP, WILD leans into something more euphoric and untamed.

KATSEYE’s recent film, KATSEYE: WILD HEARTS, opened in 1,700 cinemas across more than 60 countries on August 12, taking audiences deeper into the group’s new chapter while celebrating the EYEKONS who helped make it possible.

Praised by outlets including The New York Times, Vogue, Rolling Stone, Billboard, and Complex for their music and live performances, KATSEYE continues to solidify their place as a global force. In 2026, the group led Billboard’s “21 Under 21” list and was featured in Variety’s “Power of Young Hollywood Impact Report.” KATSEYE was VANITY FAIR’s “VANITIES” subject for the July 2026 issue, marking the first time the magazine chose a group for the long-standing feature.

About Yeat

Low-fi melodies, clever cutting lyrics, and a distinctly mysterious persona are all highlights that build up the enigma that is Yeat. The prolific rapper broke through in 2021 when his song “Gët Busy” began appearing in TikTok videos. It caught the attention of rappers, including Drake, Lil Uzi Vert, Gunna, and many more. As his fame skyrocketed, so did the mania surrounding the artist’s cult-like following, which led to the shutdown of a show at The Roxy in Los Angeles. Now, with two headlining tours under his belt, six Billboard Top 10 Album Debuts, and over 8 billion global streams, Yeat is well on his way to superstardom.

Yeat was born Noah Smith in 2000. He began releasing music around 2015, taking notes from Young Thug’s melodic strangeness and the inventive production styles of rappers who were rising to prominence as he grew up. Yeat released the mixtapes Alivë and 4L, and the Trëndi EP, before the release of his first proper studio album. Up 2 Më was issued in September 2021, followed by a second studio LP, 2 Alivë, in early 2022. Recently, Yeat's LYFESTYLE reached #1 on the Billboard 200 chart, selling 89K equivalent album units. To date, Yeat has had seven albums debut within the Top 10.

Yeat stars in UGG Holiday Campaign

Megan Skiendiel, JT, and Lunay star in UGG Holiday Campaign

KYIV, Ukraine (AP) — Russia bombed an aid distribution center and neighboring shelter in southern Ukraine on Monday, killing 24 people, Ukraine's emergency services agency said.

Ukrainian President Volodymyr Zelenskyy said in a post on X that 10 guided bombs targeted an area that included a school building used to distribute humanitarian aid and a nearby shelter.

“This is further proof that Russia wants no de-escalation,” Zelenskyy said.

The attacks in the village of Komyshuvakha, in the southern Zaporizhzhia region, occurred as a limited ceasefire expired Monday in Kherson, a different region in the country's south. The limited ceasefire agreement had allowed humanitarian aid and evacuation missions into front-line areas in Russian-occupied territory.

“There was a moment when the next steps could have shown that progress toward peace was possible,” Zelenskyy said. “With these killings, Russia is sending an entirely opposite signal: Russia is counting on more killings.”

Ukrainian authorities also reported multiple Russian drone attacks Monday.

Earlier, residents of Ukraine and Russia had received phony emergency alerts from government-run mobile apps that were hacked, authorities in both countries said. The phony alerts in Ukraine included a warning about an imminent nuclear threat.

It was not clear if the cyber attacks late Sunday in Ukraine and early Monday in Russia were related. Ukraine said its mobile app, which residents rely on to seek safety from Russian missile and drone strikes, was up and running again after being temporarily suspended. Russian authorities said efforts to restore its emergency alert mobile app were ongoing.

A Russian Telegram channel with links to the country's security services said Monday that a hacking group, Hitcore, claimed responsibility for the breach of the Ukrainian emergency alert system. The Associated Press did not independently verify the claim, and the identities, affiliations or motivations of the purported hackers remained unclear.

The alerts received by Ukrainians — making false claims of high radiation levels, a chemical threat and public disturbances in Kyiv — were written in English, Russian and Ukrainian. The English language alerts contained spelling and grammatical errors.

One of the messages, written in Russian, said: “Hi! There will be a nuclear threat across Ukraine. Do not worry, the Oreshnik is incoming,” a reference to a Russian ballistic missile.

There was little indication the fake alerts caused panic in Ukraine. Instead, there was a flood of humorous posts online, with social media users sharing photos of their pets relaxing and apocalypse-themed images generated by artificial intelligence. A photo shared of Kyiv Mayor Vitali Klitschko, a former international kickboxing champion, included the message: “It’s a good thing we have a boxer for a mayor.”

In a Telegram post late Sunday following the breach, Ukraine’s air raid alert channel said “unauthorized parties” had interfered with the app’s operation and warned users not to click on links in “suspicious notifications.”

Ukraine's state-run Center for Countering Disinformation urged people to monitor other emergency channels on social media while the cyberattack was being addressed.

A spokesman for Ukraine’s air force command, Yurii Ihnat, said in a television interview that the cyberattack had no impact on Ukraine’s security and defense operations.

In a statement, Russia’s Emergency Situations Ministry said hackers sent a false alert through its app at approximately 2:45 a.m. Moscow time on Monday across 33 of Russia’s 89 regions. It did not say who it believed carried out the attack.

The ministry said that the digital vulnerability exploited by the attackers had been identified and that “necessary measures” were being taken to prevent a similar breach. It also reassured Russians that the wider public alert system was working normally through SMS messages, media broadcasts and municipal sirens and loudspeakers.

Kremlin spokesperson Dmitry Peskov said all of Russia’s state agencies were under the constant threat of cyberattacks, including a growing number that use artificial intelligence.

“All government bodies must take steps to improve the cybersecurity of our digital resources,” Peskov said.

As the ceasefire in Ukraine's Kherson region came to an end on Monday, the regional administration said that a 62-year-old woman and a 73-year-old man were hospitalized with blast injuries in the city of Kherson.

The brief pause in fighting, which began on Oct. 27, was part of a humanitarian aid and evacuation mission in the Russian-occupied city of Oleshky, and marked the most significant truce between Kyiv and Moscow since Russia’s full-scale invasion began nearly five years ago.

Speaking to reporters in Kyiv on Monday, Ukraine’s ombudsman and lead civilian negotiator for the mission, Dmytro Lubinets, said he hoped the localized ceasefire and evacuation would act as a “model” for other such efforts. He said it could “add to the momentum” of three-way negotiations between Ukrainian, Russian and U.S. officials expected this month.

Ukraine’s general staff said Monday that Russia’s military had bolstered its drone defenses and replenished ammunition supplies in the area during the ceasefire.

Elsewhere in Ukraine, emergency services reported that drone strikes injured 12 people in the eastern Kharkiv region and damaged a refrigeration facility, greenhouses and residential buildings.

Five people were also reported injured in the Black Sea port city of Odesa, where a warehouse was targeted and homes were damaged.

Russia’s Ministry of Defense said Monday that it shot down 212 Ukrainian drones overnight, while the head of Russia’s Samara region, Gov. Vyacheslav Fedorishchev, said in a statement that local air defenses were repelling an aerial attack, but did not give further details.

Independent Russian media outlets later reported that Ukrainian drones had targeted one of Europe’s largest oil transport hubs in Samara.

Katie Marie Davies contributed to this report from Manchester, England.

Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

This screenshot made on a smartphone shows a series of false alerts received late Sunday, Nov. 1, 2026 from an emergency alert mobile application that was subject to a cyberattack, in Kyiv, Ukraine. Third message in Russian reads "Hi! There will be a nuclear threat across Ukraine. Do not worry, the Oreshnik is incoming. Telegram channel: [link]", Fifth and sixth messages in Ukrainian read "Increased danger, Go to the shelter". (AP Photo) Photo taken with a smartphone.

St. Andrew's Cathedral in Russian-occupied Nova Kakhovka, is seen across the Dnipro River from the village of Kozatske, during a localized ceasefire linked to a humanitarian aid mission to Oleshky, Kherson region, Ukraine, Saturday, Oct. 31, 2026. (AP Photo/Evgeniy Maloletka)

A representative of the Nova Kakhovka administration walks past an unexploded Russian FPV drone during a localized ceasefire linked to a humanitarian aid mission to Oleshky, in the village of Kozatske, Kherson region, Ukraine, Saturday, Oct. 31, 2026. (AP Photo/Evgeniy Maloletka)

Oleh Tarabaka, head of the Nova Kakhovka military administration, left, and Vadym, a Ukrainian sergeant of the 42nd Marine Brigade, right, help evacuate Antonina, a local resident, as they walk past a destroyed residential building in an area contaminated with anti-personnel mines, during a localized ceasefire linked to a humanitarian aid mission to Oleshky, in the village of Kozatske, Kherson region, Ukraine, Saturday, Oct. 31, 2026. (AP Photo/Evgeniy Maloletka)

Rescue workers pull a family from the rubble of a residential building destroyed by a Russian airstrike in Zaporizhzhia, Ukraine, Saturday, Oct. 10, 2026. (AP Photo/Kateryna Klochko)