Experience Sustainable Hospitality at Pullman Danang Beach Resort, Proudly Green Key-Certified

DA NANG, Vietnam, Nov. 4, 2026 /PRNewswire/ -- Pullman Danang Beach Resort, a beachfront resort on Bac My An Beach in Da Nang, Vietnam, has achieved Green Key certification, recognizing its commitment to responsible hospitality, environmental management and community engagement. Developed by the Foundation for Environmental Education (FEE), Green Key is a globally recognized certification for sustainable tourism, awarded to more than 9,000 hotels and tourism establishments across over 90 countries.

Today, travelers are increasingly looking beyond the destination itself, choosing experiences that align with their values and contribute to a better, more sustainable world. By choosing a Green Key-certified resort, guests can enjoy their holiday knowing that their stay supports responsible tourism practices that benefit both the destination and local communities.

At Pullman Danang Beach Resort, this commitment to sustainability translates into tangible guest experiences. From eco-friendly amenities and responsibly sourced ingredients - including fresh seafood caught by Da Nang fishermen and seasonal produce harvested from the renowned Tra Que Vegetable Village in Hoi An - to immersive cultural and environmental activities, sustainability is woven into every stay.

Guests are invited to participate in beach clean-ups, Vietnamese cooking classes, traditional coffee-making experiences, and local craft workshops, allowing them to discover the authentic charm of Central Vietnam while contributing to the preservation of local culture, traditions, and the natural environment.

Behind these experiences stands a resort-wide commitment to sustainability. To achieve Green Key certification, Pullman Danang Beach Resort successfully met more than 150 rigorous sustainability criteria. Across the resort, this commitment is reflected in a wide range of practical initiatives, including energy-efficient lighting systems, water-saving technologies, investment in solar energy, comprehensive waste segregation and food waste reduction programs, annual sustainability training for Heartists, and collaborations with local stakeholders. The resort also prioritizes environmentally certified products and responsible sourcing practices, ensuring that sustainability is integrated into daily operations while enhancing the guest experience and supporting the long-term well-being of the local community and environment.

"At Pullman Danang Beach Resort, we're constantly thinking more about how our everyday choices affect the land, the sea and the local community. That means using resources carefully, cutting down on waste and working more closely with local suppliers. For us, sustainability isn't a separate project—it's part of how we do things every day. We are proud to be a Green Key-certified resort, which demonstrates our commitment to sustainability", said Mr. Agnaldo Garibaldi, General Manager of Pullman Danang Beach Resort.

To learn more about our sustainability initiatives and book your eco-conscious stay, please visit the official Pullman Danang Beach Resort website.

ABOUT PULLMAN DANANG BEACH RESORT

Set on the white sands of Da Nang Beach, overlooking the azure waters of the East Sea, Pullman Danang Beach Resort is a five-star beachfront resort on Bac My An Beach in Da Nang, Central Vietnam, and part of Accor's Pullman Hotels & Resorts brand. Only 15 minutes from Da Nang International Airport and the city center, and just a short drive from world-class golf courses, our upscale resort is perfectly positioned for a wide range of travelers. Pullman Danang Beach Resort features 186 elegantly appointed guest rooms, suites and cottages, all with private balconies overlooking the beach, infinity pool or tropical gardens.

Combining Pullman's global expertise with Vietnam's rich culinary heritage, Pullman Danang Beach Resort serves up an enticing array of food and beverage concepts. With several UNESCO World Heritage sites on its doorstep, Pullman Danang Beach Resort is the ideal base from which to explore the region's abundance of natural beauty and cultural significance.

Pullman-danang.com | Pullman.accor.com | All.accor.com

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Experience Sustainable Hospitality at Pullman Danang Beach Resort, Proudly Green Key-Certified

Experience Sustainable Hospitality at Pullman Danang Beach Resort, Proudly Green Key-Certified

BEIJING, Nov. 5, 2026 /PRNewswire/ -- Xifeng Liquor, one of the famous Chinese consumer brands, has broken through the boundaries of traditional manufacturing, and promoted the deep integration of baijiu brewing with brand communication, cultural tourism experiences, commerce, trade and other modern services, in an effort to enhance brand influence, Zhang Zheng, chairman of Shaanxi Xifeng Liquor Co., Ltd., said at a consumer brands-themed event.

Zhang made the remarks at the Famous Consumer Brands Achievement Fair, which was held in Baoji City, northwest China's Shaanxi Province on November 4. 

More than 160 people attended the event with participants discussing paths for the deep integration of advanced manufacturing and modern services, and exploring ways to cultivate competitive specialty industries and build high-quality consumer brands in regions participating in Belt and Road cooperation.

According to Zhang, Xifeng Liquor has completed trademark registration in 20 countries and regions, with products sold to more than 30 countries and regions across five continents.

Xifeng Liquor has been passed down for thousands of years without interruption and is a typical representative of China's historically and culturally renowned baijiu. 

"A consumer product that stands the test of time must both preserve the essence of its craft and uphold the bottom line of quality," said Zhang. 

On November 4, the consumer brand exhibition attracted the attention of the attendees. At Xifeng Liquor's booth, products including Red Xifeng and the classic red-cap green-bottle series were neatly displayed, forming a complete product matrix that blends traditional aesthetics with modern taste. 

From the inheritance of brewing techniques to innovation in liquor-tourism formats, Xifeng Liquor has forged a path of industrial integration that is "grounded in manufacturing and empowered by modern services." 

Xifeng Liquor's practice shows that the core of deep two-industry integration for traditional manufacturers lies in completing a strategic shift from "production-oriented" to "consumer-oriented." Only by consolidating product strength through advanced manufacturing, expanding new consumption scenarios through modern services and building bonds of emotional recognition through culture can a time-honored brand gain new vitality amid the tide of the times. 

Original link: https://en.imsilkroad.com/p/352838.html

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Xinhua Silk Road: Xifeng Liquor promotes integration of baijiu brewing with modern services for brand upgrading