The 2026 China Golden Rooster and Hundred Flowers Film Festival opened Friday evening in Xiamen, east China's Fujian province.
The opening ceremony was divided into two chapters, highlighting the vibrant development and innovative prowess of Chinese cinema. "Behind every film is a great deal of work that never appears on screen. It is because everyone is present that a good story can reach audiences," said actor Huang Xiaoming, sharing his thoughts on filmmaking.
The festival will host a range of events, including the 39th Golden Rooster Awards nominees' commendation ceremony, the awarding ceremony and closing ceremony, Golden Rooster film screenings, the Golden Rooster Film Forum, the Golden Rooster Film Venture Capital Conference and the Golden Rooster and Hundred Flowers Film Life Season. Winners of the 39th Golden Rooster Awards will be announced at the awarding ceremony on the evening of Nov. 10.
China's Golden Rooster film festival kicks off in Xiamen
Canada-headquartered athletic apparel brand Lululemon is embracing the vast Chinese market through a deepened presence at the ninth China International Import Expo (CIIE), which opened in Shanghai on Thursday.
This year's expo has drawn 4,144 overseas exhibitors from 152 countries and regions. As the guest country of honor, Canada brought a delegation of about 120 companies.
This year also marks Lululemon's third consecutive participation at the CIIE. Andre Maestrini, president and chief commercial officer of Lululemon, brought a global debut product to the booth -- a runner's vest that seamlessly integrates insulation with ventilation.
"You see the fabrics here, the perforation, the double layering and different inclusions of technical materials to be able for air to flow, but still protecting and keep you warm in extreme conditions," said Maestrini.
He also noted that while the product is designed domestically, its inspirations and effectiveness are honed and validated in China, a market featuring rapid evolution and highly diversified consumer demands.
"Outdoor, outwear, China is seeing a lot of progress, so it's very interesting to see what China guests require. If you know what China guests want, and [combined with] people that living in Vancouver or Whistler near Canada, because we have a lot of mountains and outdoors -- the combination makes it a global product," he said.
Beyond product development, global companies are increasingly regarding China not only as a destination for bilateral trade, but as a springboard for broader global investment.
"China speed, in terms of innovation [and] in trends, is so intense that if we are present in China, and we have teams here developing the products that's needed for the China market, we see the potential to export them," said Maestrini.
Launched in 2018, the CIIE is the world's first national-level expo dedicated to import, and has become an important gateway for foreign businesses seeking access to China's vast consumer and industrial markets. This year's exhibition is held from Nov. 5 to 10.
Canadian athletic apparel brand deepens China presence with proactive CIIE showcase
Canadian athletic apparel brand deepens China presence with proactive CIIE showcase
