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US firms do not want to see rising trade protectionism: USCBC President

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US firms do not want to see rising trade protectionism: USCBC President

2026-11-08 17:22 Last Updated At:20:49

American businesses do not want to see rising trade protectionism, Sean Stein, president of the US-China Business Council, said on the sidelines of the ninth China International Import Expo (CIIE) in Shanghai as U.S. companies continue a strong presence at the event.

U.S. exhibition space grew by 1,500 square meters from last year to over 50,000 square meters at the CIIE, ranking first for the eighth consecutive year. Companies in various sectors in the United States, including agriculture, consumer goods, high-end equipment, automobiles, and healthcare, are participating with high expectations, hoping to explore new markets in China through the event.

"We've got so many American companies that are here and again; they're not just here to sell, they're here for partnerships. They're here because they want to look and say, oh, who are brands, who are companies, what are technologies, where we can find synergies. They see the innovation and the just incredible technological breakthroughs that are happening in China and like, 'hey, we want to be part of that. We want to not only watch it up close, we want to figure out how do we then work with that and use that and make it part of ourselves and work with either Chinese partners or others to be more competitive globally'," Stein, who attended the 9th Hongqiao International Economic Forum as part of the Expo, told China Central Television.

More U.S. companies from different sectors are coming to the CIIE, many of which have participated in previous editions. Asked what draws U.S. firms to the expo, Stein noted that the appeal goes beyond a massive market.

"I think for the first couple of years companies would ask themselves 'do I need to be at the CIIE' or 'maybe I should sit out for a couple of years', and now companies see that there are real advantages to coming here. If you're consumer brands, it's about just the maturing of taste within the China market. But if it's technology, it's all about sort of supply chain. It's about where do you fit into that and where are your customers and where are your clients and where are you going. If you're in other sectors, like, say, automotive. It's what's happening and what are the developments sort of in the market. So I think in some sectors, it's about the growth of China's economy, in other sectors, it's about the growth of the Chinese supply chain. So I think every company has got a different reason for being here. And it's not just the China market, it's much, much broader than that," he said.

Regarding the rise of trade protectionism, Stein underlined that U.S. companies desire more cooperation and less barriers when it comes to trading with China.

"Do we like the trade war? Absolutely not. Do we like tariffs? Absolutely not. Every year we survey American businesses and we ask them a question: How important is China to your global strategy and to your global competitiveness. What do you think is happening to how American companies see China as part of their global strategy. That number keeps going up. Cooperation continues to not just go on, but statistically, on the numbers, it's going up. And that means that our companies and Chinese companies are going to find ways to engage and to work together because that makes them all stronger," Stein said.

Chinese and U.S. leaders have agreed to build a constructive relationship of strategic stability based on respect, fairness and reciprocity this year. Stein also welcomed the new positioning of China-US relations, hoping it would foster a better business environment for companies from both countries.

"Multipolar world has come. We are now in that multipolar world, and what you need is the strategic stability to keep peace in this multipolar world. What companies need more than anything else is stability. They need predictability, they need transparency, they need consistency. And so our hope is that over time, this mutual embrace of strategic stability will create an environment that businesses are able to collaborate, to grow and to work together," he said.

US firms do not want to see rising trade protectionism: USCBC President

US firms do not want to see rising trade protectionism: USCBC President

More than 4,000 overseas enterprises are showcasing their latest technologies and products at this year's China International Import Expo (CIIE) in Shanghai, as the event continues to serve as a crucial link for global businesses to deepen their presence in the Chinese market.

Global tech giant AMD is focusing on key areas such as cloud computing power and AI agent hosts, helping to drive the latest AI technologies from technical demonstrations to large-scale applications.

"We have always considered China a very important market for AMD globally, and a key component of the global innovation ecosystem," said Pan Xiaoming, senior vice president of AMD and president of AMD Greater China.

"Our confidence comes from the continuous innovative vitality in China, its complete industrial ecosystem, and the wide range of adaptation scenarios," Pan added.

This year's CIIE features a record high of over 480 representative exhibits that are making their global, Asian or China debuts.

At Qualcomm's exhibition booth, a 6G terminal prototype is making its first public physical appearance at a major global exhibition, stepping out of the laboratory for the first time.

"As we look forward to the arrival of 6G and the AI era, our circle of friends is getting bigger," said Frank Meng, chairman of Qualcomm China.

"Qualcomm and our partners in China's mobile communications industry are in an organic community. I believe that for a very long period to come, we will continue to achieve win-win cooperation globally based on this foundation," Meng said.

Global firms double down on China, eying new opportunities at CIIE

Global firms double down on China, eying new opportunities at CIIE

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