NEW YORK, Nov. 11, 2026 /PRNewswire/ -- On Friday, October 30, the rooftop at Pier 17 became one of the biggest nights of the fall in Lower Manhattan. Swae Lee closed out Premier X Presents After Dark, following sets from Armani White, Lil Xan, Nate Wyatt, DJ Soda and Chucky Rooztah, with the Brooklyn Bridge as the backdrop.
The night was organized by J.V. (荆伟), General Manager of Global Entertainment at CSTS Group, who built the concept, brought the partners together with Premier X, and ran the event itself, including flights, hotels, ground transportation and hospitality for every artist and team. He entrusted the talent side to Reed Creative Agency Events, the booking and production arm of Reed Creative Agency founded by Joey Reed, the creator behind the viral "Wrap Me in Plastic" dance with 6.2 million TikTok followers, and his business partner Mengzhen Li, who has worked closely with the team behind Mr. Unicorn (毒角Show), the Los Angeles-based Chinese creator with more than 80 million combined followers. Together they booked and contracted every artist on the bill and handled the talent side through show day, from agreements and tech riders to day-of coordination for six acts.
Reed Creative Agency was built for exactly this. Led by founders who split their time between Los Angeles and China, the agency manages a roster of more than 90 creators with over a billion in combined reach and has delivered campaigns for brands including Puma, the NFL and Raising Cane's, along with World Cup activations. Its edge in cross-border deals is operational: bilingual deal teams, direct relationships with artist management, and contracts, payments and logistics handled under one roof.
Producing a show of this scale for a China-based client came with real complexity, from reconciling contract standards across jurisdictions to coordinating artist teams across the U.S. and Asia. "Joey and Mengzhen took a vision and made it real on the ground," J.V. said. "Every artist was signed, every detail was handled, and the night delivered beyond what we planned. This is the start of a long-term partnership, and we already have the next projects in motion."
Reed Creative Agency is now actively taking on more clients from China, whether that means bringing Western artists and celebrities to stages in China, or helping Chinese brands and businesses build a real presence with U.S. audiences.
Contact: For bookings and partnerships: partnerships@reedcreativeagency.com • reedcreativeagency.com
Photography: Lead photo by Ziyang Wang (@ziyang_photo); all other photos by Zheng (@zhengmediahouse)
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Swae Lee Headlines "Premier X Presents After Dark" at Pier 17 as Reed Creative Agency Delivers a Cross-Border Show for New York
Swae Lee Headlines "Premier X Presents After Dark" at Pier 17 as Reed Creative Agency Delivers a Cross-Border Show for New York
This strategic partnership brings together HUMAIN and VUZ to launch a pioneering immersive video streaming platform and develop immersive AI learning experiences.
RIYADH, Saudi Arabia, Nov. 12, 2026 /PRNewswire/ -- HUMAIN, a PIF company delivering full-stack artificial intelligence capabilities globally, today announced a strategic partnership with VUZ to develop immersive AI learning experiences through HUMAIN+, a world-class immersive streaming and learning platform, the company's new initiative focused on equipping leaders, professionals, faculty, and future innovators with practical AI capabilities.
The partnership brings together HUMAIN's vision for streaming and applied AI education with VUZ's immersive video technology to create a new approach to streaming and learning. Through immersive digital experiences and unique, AI-driven sessions delivered both virtually and in person, participants will engage with AI in more interactive, contextual, and experiential ways.
Together, HUMAIN and VUZ are partnering on the design and delivery of immersive educational experiences that move beyond traditional online learning, enabling participants to experience AI concepts, demonstrations, and real-world applications in environments designed to increase engagement and practical understanding.
The partnership debuted publicly today with the first showcase of HUMAIN+, a flagship immersive learning experience, giving attendees an early look at a new model for AI education that will be available in the next few months.
"AI is changing how the world works, and it should fundamentally change how the world learns," said Tareq Amin, Chief Executive Officer of HUMAIN. "HUMAIN+ was created to build a new generation of AI talent through practical, immersive streaming and learning experiences. By partnering with VUZ, we are bringing together AI and immersive technology to create learning experiences that are more engaging, more accessible, and more connected to how people will work and innovate in the AI era."
Khaled Zaatarah, Founder and Chief Executive Officer of VUZ, said: "We believe immersive technology and video streaming have the power to transform many industries, including education, by making learning more interactive and engaging. The partnership with HUMAIN allows us to apply our latest technology to AI streaming and education and develop experiences that help learners build practical knowledge in entirely new ways. With HUMAIN, we are building a world-class platform that brings immersive experiences to people everywhere, at global scale."
HUMAIN is building practical AI learning experiences that support the development of talent, leadership, and workforce capabilities, helping accelerate AI adoption across Saudi Arabia and globally.
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers; hyper-performance infrastructure and cloud platforms; advanced AI models, including some of the world's most advanced Arabic large language models developed in the Arab world; and transformative AI solutions that combine deep sector insight with real-world execution.
HUMAIN's end-to-end model serves both public and private sector organizations, unlocking value across industries, driving digital transformation, and strengthening capabilities through human–AI collaboration. With a growing portfolio of sector-specific AI products and a core mission focused on intellectual property development and global talent leadership, HUMAIN is engineered for international competitiveness and technological excellence.
About VUZ
VUZ is a global immersive technology company that removes the barriers of travel, time, and access, bringing millions of people into experiences anywhere in the world. Built on proprietary technology and two USPTO-granted patents in immersive capture, streaming, and playback, VUZ delivers immersive video across education, entertainment, sports, government, and digital infrastructure for partners and users in 23 markets, from its Riyadh HQ to the world. Headquartered in Riyadh, VUZ builds streaming and immersive technology for global markets. Its mission is to contribute to the growth of Saudi Arabia's digital economy, develop local talent, and export Saudi-built technology to the world.
HUMAIN Forward-Looking Statement
This press release may contain forward-looking statements based on current expectations and assumptions. Actual results may differ materially due to various risks and uncertainties. HUMAIN undertakes no obligation to update these statements.
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HUMAIN Partners with VUZ to Advance a New Generation of Immersive AI Streaming and Learning by Launching HUMAIN Plus
