The China Media Group (CMG) and the French National Olympic and Sports Committee (CNOSF) agreed on Friday to deepen their cooperation in sports broadcasting.
The agreement came ahead of the the 2024 Paris Olympic Games which opened Friday evening in the French capital of Paris.
During his meeting with CNOSF President David Lappartient, CMG President Shen Haixiong said that CMG's broadcasting of the Games with a record-breaking scale will incorporate 5G+4K/8K+AI technologies to present a sporting feast for millions of viewers in the world.
Lappartient expressed his gratitude to CMG for sending a robust broadcasting team to cover the Games comprehensively. He praised CMG's world-class capabilities in sports event production and innovative technology, which ensures CMG to bring an unparalleled sports and cultural feast to global audiences.
Lappartient said he expected more people will better understand France, fall in love with France and come to France because of CMG.
As an international media organization responsible for the largest number of public signal production projects at the Games, CMG has once again set a new record with its extensive broadcasting scale.
Lappartient is also the chair of the International Olympic Committee's Esports and Gaming Liaison Group.
The two sides also agreed to have more cooperation in esports and the 2030 Winter Olympic Games in the French Alps.
CNOSF is France's national Olympic committee. Its first president, French educator Pierre de Coubertin, is known as the father of the modern Olympic Games.
CMG, French national Olympic committee agree to deepen cooperation in sports broadcasting
Amidst overlapping global challenges, international experts at the 2026 Global Governance Forum in north China's Hebei Province emphasized that rebuilding confidence and cooperation in global governance requires enhanced dialogue, the establishment of common rules in emerging fields, and a fairer, more inclusive international system that amplifies the voice of the Global South.
Held from October 23 to 25 in Xiong'an, China's "city of the future" built on the North China Plain, the forum brought together nearly 400 representatives from over 90 countries. Spanning five major sectors and 22 thematic seminars, the event provided a platform for diverse stakeholders in politics, economy, technology, culture, and think tanks to jointly address governance challenges and promote inclusive, multi-stakeholder global governance reform.
"In this conference, I met some American representatives, a remarkable businessman. I asked him, 'what are you doing here?' And he said, 'I wanted to discuss Global Governance Initiative.' I said, 'Listen, I don't believe because whatever China proposes, the U.S. will object. And he said no. And he mentioned specific subject -- AI. He said, 'I want to make my humble contribution into establishing (of) global governance in AI.' So among Americans, this idea is also receiving some understanding. More dialogue is required and I would underline the weight of this forum," said Djoomart Otorbaev, former prime minister of Kyrgyzstan.
In today's world, where deficits in peace, development, security, and governance are intertwined, rebuilding confidence and cooperation is the most scarce international public good. In response, China has proactively set the agenda to address pressing concerns, such as advancing the reform of the UN-centered governance system, cooperating on new frontiers like cyberspace, outer space, and AI, and bridging civilizational divides amidst geopolitical rivalry.
"And there were some specific initiatives which we also have discussed, which is to set the global governance for the outer space, for the deep seas, for some areas of the planet like the Antarctica, where there is various needs for more common rules. One area the world is looking for is artificial intelligence and we need to regulate globally and efficient intelligence to avoid the worst. So if we work together, we can get the benefits and make sure that we make it much more difficult to do the harm," said Erik Solheim, chairman of the EU-Asia Centre and former UN under-secretary-general and former executive director of the UN Environment Programme.
"The world has become a global village, but this global village is now fighting. There's a problem going on in the Middle East, there's a problem going on in Africa, but China is trying to promote a conclusive thing so that the world can be peaceful. Because of this Global Governance Initiative, China has been able to tell the world (that) how to work together," said Khalid Taimur Akram, executive director of the Pakistan Research Center for a Community with a Shared Future.
Since its proposal over a year ago, the Global Governance Initiative has garnered support and responses from over 160 countries and international organizations.
During the forum, China announced pragmatic measures to further implement the initiative, reaffirming its firm support for multilateralism and the core status of the United Nations, while emphasizing the need to enhance the representation and voice of the Global South in international affairs to translate the initiative from a Chinese proposal into broader international practice.
"It's that combination of defense of the games that arise from the existence of the international system, but improving it, updating it, performing it, making it fairer, particularly to the great mass of developing countries, which is why the Chinese proposals meet a lot of support, particularly from the Global South, but also from fair minded people in other countries," said Keith Bennett, vice chairman of UK 48 Group Club.
Participants of Global Governance Forum hail China's contribution to fairer international order
