The China Media Group (CMG)'s highly anticipated Mid-Autumn Festival Gala was broadcast on 1,043 screens across various African countries, offering a sense of homesick relief to overseas Chinese and sharing joyful festival moments with African audiences.
In the bustling commercial district of Nairobi, Kenya's capital, the gala attracted local people with its exquisite stage design and outstanding performances, conveying Chinese culture and the spirit of the festival to all.
"First of all, it is very exciting. It is warm, very romantic, and they'd be eating a lot of mooncakes. And I feel it also be a good progress to mankind as China makes way to go to the Moon," said a resident of Nairobi.
At a hotel in Dar es Salaam, the capital city of Tanzania, the gala's promotional trailers and posters were displayed on various screens, sparking interest among people from all walks of life.
The spectacular gala was also shown in Senegal, Ethiopia, Uganda and Mauritius, among others
"For me, Chinese culture is wonderful and captivating. I'm excited to see this gala here and hope to learn more about traditional Chinese culture," said a resident of Addis Ababa.
Audience members said that the Mid-Autumn Festival bears deep cultural significance for the Chinese people. The festival gala presented a thoughtful, artistic, and technical spectacle, offering viewers a world rich in emotion and art. It shared this special moment with both overseas Chinese and African audiences as the moon shine brilliantly in the night sky.
CMG's Mid-Autumn Festival Gala screens in African countries, sharing special moments
CMG's Mid-Autumn Festival Gala screens in African countries, sharing special moments
