European Wellness and Jilin Hanxing Group Forge Strategic Partnership to Advance Global Wellness Initiatives

KOTA KINABALU, SABAH, Malaysia, Sept. 21, 2024 /PRNewswire/ -- In a landmark move set to reshape the landscape of global wellness and regenerative medicine, European Wellness Biomedical Group and Jilin Hanxing Group have signed a pivotal Strategic Cooperation Agreement. The signing ceremony took place during the grand opening of European Wellness' new Premier Center in Kota Kinabalu, Sabah, on August 22, 2024.

Prof. Dato' Sri Dr. Mike Chan, Scientist, Founder and Chairman of European Wellness Biomedical Group, and Mr. Fang Tie Ji, Chairman of Jilin Hanxing Group, a multi-billion dollar conglomerate from Donggang City, Liaoning Province, China, formalized the agreement. This collaboration marks a significant step towards fostering international cooperation in the wellness and healthcare sectors.

The agreement outlines plans for a joint venture project to establish a state-of-the-art Regenerative Medicine and Health Complex in Sanya, Hainan, China. This ambitious project is envisioned as a trinity of "medicine, beauty, and health therapy," positioning itself at the forefront of the global wellness industry.

Prof. Chan expressed his enthusiasm about the partnership: "This collaboration with Jilin Hanxing Group represents a monumental opportunity to combine our expertise in regenerative medicine with their vast resources and network in China. Together, we aim to create a world-class facility that will set new standards in health and wellness on a global scale."

Mr. Fang, who also serves as a committee member of the Hainan Sanya economic advisory board of the Chinese People's Political Consultative Conference, shared his perspective: "This partnership between European Wellness and Hanxing Group symbolizes a fusion of Eastern and Western approaches to health and wellness. We are excited about the possibilities this creates for advancing healthcare not just in China, but globally."

Notably, the agreement includes provisions for immediate action even as the Sanya complex is under development. Over the next 18 months, while the China center is being constructed, Jilin Hanxing Group will facilitate the transfer of Chinese VIP clients to receive therapies at European Wellness' newly opened Premier Center in Kota Kinabalu. This arrangement ensures that Chinese clients can benefit from European Wellness' cutting-edge therapies without delay, while also boosting medical wellness tourism in Sabah.

Prof. Chan commented on this aspect of the collaboration: "We're thrilled to welcome Chinese clients to our Kota Kinabalu center. This not only allows us to provide immediate access to our advanced therapies but also serves as a precursor to the level of care and service that will be available at our future Sanya complex."

The potential benefits of this collaboration are far-reaching:

1. Advanced Stem cells, Immunology & Education Research and Development: The partnership will facilitate knowledge exchange and collaborative research, potentially accelerating breakthroughs in regenerative medicine and anti-aging therapies.

2. Medical Wellness Tourism Boost: The new complex aims to attract health-conscious individuals from around the world, positioning Sanya as a premier destination for medical wellness tourism. In the interim, Sabah will see an influx of high-value medical wellness tourists from China.

3. Expanded Market Reach: European Wellness will gain enhanced access to the vast Chinese market, while Jilin Hanxing Group will benefit from European Wellness' global expertise and reputation.

The signing of this agreement underscores the growing global interest in wellness initiatives and the potential for cross-border collaboration in the industry. It represents a significant step towards creating a more interconnected, advanced global wellness ecosystem.

As both companies embark on this exciting venture, the wellness industry watches with keen interest. The collaboration between European Wellness and Jilin Hanxing Group promises to usher in a new era of innovative health solutions, benefiting individuals seeking cutting-edge wellness therapies worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

European Wellness and Jilin Hanxing Group Forge Strategic Partnership to Advance Global Wellness Initiatives

European Wellness and Jilin Hanxing Group Forge Strategic Partnership to Advance Global Wellness Initiatives

European Wellness and Jilin Hanxing Group Forge Strategic Partnership to Advance Global Wellness Initiatives

• Milo,Nescau and Nesquikwill become Official Partners of the National Basketball Association (NBA)
• The partnership will include activations across select NBA youth basketball development programs and platforms
• Multi-year agreement spans 21 markets across four continents and marks Nestlé's largest international brand collaboration to date

VEVEY, Switzerland, Oct. 7, 2026 /PRNewswire/ -- Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the NBA.

The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. Nestlé's largest international brand collaboration to date, the partnership reflects the company's strategy to focus on fewer, larger global marketing platforms that can be activated consistently across markets, ensuring local relevance. It will come into effect on 1 January 2027.

As part of the collaboration, Nestlé and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X, and will extend across select NBA events and fan engagement platforms, including NBA Global Games and NBA House.

"For decades, our brands have believed in the power of sport to bring out the best in people," said Liberato Milo, SVP Head of Confectionery & Snacking Strategic Business Unit at Nestlé. "From Milo and Nescau sports programs to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game."

The marketing partnership will also encompass retail programs and in-market fan experiences, including on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise and other prizes.

"Nestlé is one of the world's most recognizable brands and has a longstanding connection to consumers across the globe," said Julie Morris, NBA Senior Vice President of Commercial Development and Media. "We look forward to leveraging Nestlé's reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world."

The partnership will activate across: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, Vietnam – with the Philippines joining from October 2027.

Contacts:
Nestlé: Chiara Valsangiacomo, +41 21 924 2200, mediarelations@nestle.com
NBA: Sam Postlethwaite, +44 7468 711407, spostlethwaite@nba.com

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Nestlé and NBA announce multi-year international marketing partnership