VETRESKA Celebrates "Fast Life. Reimagined." with Global Brand Partner Ollie Bearman in Singapore

The Formula 1 driver joined VETRESKA and Vogue Singapore for an afternoon of pet fashion, motorsport energy, and meaningful connection during Singapore Grand Prix week.

SINGAPORE, Oct. 7, 2026 /PRNewswire/ -- VETRESKA yesterday welcomed its Global Brand Partner, Formula 1 driver Ollie Bearman, to Singapore for an exclusive pet lifestyle event presented in partnership with Vogue Singapore and inspired by VETRESKA's "Fast Life. Reimagined." brand campaign.

Held during Singapore Grand Prix week, the VETRESKA x Vogue Singapore event brought together pet parents, fans, and their dogs for a celebration of speed, style, and the emotional bond between people and pets. The event also marked the Singapore launch of VETRESKA's new Circuit Collection, a motorsport-inspired line that brings the brand's distinctive design language into the world of Formula 1.

Taking place at VETRESKA's pop-up at ION Orchard, the event invited guests to meet Bearman, experience VETRESKA's design-forward pet essentials, and engage with the partnership up close. His appearance drew strong fan interest, with crowds gathering outside the pop-up throughout the day.

At the heart of the event was the VETRESKA x Vogue Singapore pet fashion runway, where guests and their pets showcased looks from VETRESKA's range of collections. Bearman joined the lineup with poodle Finley, who wore accessories from the new Circuit Collection, creating one of the afternoon's most memorable moments.

Bearman also joined a live conversation with Desmond Lim, Vogue Singapore Editor-in-Chief, sharing insights into his partnership with VETRESKA, life in the fast lane, and how his dogs, Freddie and Ruby, help him stay connected to life beyond racing.

The partnership between VETRESKA and Ollie Bearman marks a new intersection between pet lifestyle, design, and motorsport. As the first pet lifestyle brand to enter the Formula 1 space in this way, VETRESKA continues to challenge conventional ideas of pet ownership and celebrate pets as an integral part of modern life.

"Through our partnership with Ollie, we're showing that pets belong in even the most unexpected places. Pet parenthood is not a demographic — it's a feeling. Watching our community bring their pets to the runway alongside Ollie today is exactly the spirit of 'Fast Life. Reimagined.' that we set out to create," said Donald Kng, Co-Founder and CEO of VETRESKA.

"It's been a fantastic afternoon. I've already met so many fans, pet parents, and furry friends here in Singapore," said Ollie Bearman. "Working with VETRESKA and experiencing their products has been a lot of fun. I just wish Freddie and Ruby could have been here!"

Launched in Singapore just days ahead of the event, VETRESKA's new Circuit Collection translates motorsport-inspired design into elevated pet lifestyle essentials. The collection is available alongside VETRESKA's wider product range at the brand's ION Orchard pop-up until October 11, 2026.

VETRESKA POP-UP:

Venue: ION², ION Orchard, 2 Orchard Turn, Singapore 238801
Located outside Louis Vuitton
Date: October 3 – 11, 2026
Time:  10AM – 9PM daily

About VETRESKA

Founded in 2017, VETRESKA is a pioneering brand dedicated to redefining the pet industry with a fresh, imaginative perspective. Our mission, Together Reimagined, drives us to push the boundaries of pet care, offering innovative designs that inspire joy, strengthen the bond between pets and people, and create lasting memories. 

Every VETRESKA product is crafted with an unwavering commitment to creativity, quality, and innovation. From stylish pet furniture to playful toys, chic bowls, and unique accessories, we pride ourselves in curating a wide selection of functional products and services that caters to pets' needs while reflecting their own sense of style and sophistication.

Website: vetreskanyc.com | Instagram: @vetreska_official | TikTok: @vetreskanyc

Note to Editors

This release does not reference Ollie Bearman's Formula 1 team in accordance with the partnership structure. We respectfully ask media to follow the same practice.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

VETRESKA Celebrates "Fast Life. Reimagined." with Global Brand Partner Ollie Bearman in Singapore

VETRESKA Celebrates "Fast Life. Reimagined." with Global Brand Partner Ollie Bearman in Singapore

VETRESKA Celebrates "Fast Life. Reimagined." with Global Brand Partner Ollie Bearman in Singapore

• Milo,Nescau and Nesquikwill become Official Partners of the National Basketball Association (NBA)
• The partnership will include activations across select NBA youth basketball development programs and platforms
• Multi-year agreement spans 21 markets across four continents and marks Nestlé's largest international brand collaboration to date

VEVEY, Switzerland, Oct. 7, 2026 /PRNewswire/ -- Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the NBA.

The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. Nestlé's largest international brand collaboration to date, the partnership reflects the company's strategy to focus on fewer, larger global marketing platforms that can be activated consistently across markets, ensuring local relevance. It will come into effect on 1 January 2027.

As part of the collaboration, Nestlé and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X, and will extend across select NBA events and fan engagement platforms, including NBA Global Games and NBA House.

"For decades, our brands have believed in the power of sport to bring out the best in people," said Liberato Milo, SVP Head of Confectionery & Snacking Strategic Business Unit at Nestlé. "From Milo and Nescau sports programs to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game."

The marketing partnership will also encompass retail programs and in-market fan experiences, including on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise and other prizes.

"Nestlé is one of the world's most recognizable brands and has a longstanding connection to consumers across the globe," said Julie Morris, NBA Senior Vice President of Commercial Development and Media. "We look forward to leveraging Nestlé's reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world."

The partnership will activate across: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, Vietnam – with the Philippines joining from October 2027.

Contacts:
Nestlé: Chiara Valsangiacomo, +41 21 924 2200, mediarelations@nestle.com
NBA: Sam Postlethwaite, +44 7468 711407, spostlethwaite@nba.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Nestlé and NBA announce multi-year international marketing partnership