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TOKEN2049 Announces US Expansion, Bringing the World's Largest Crypto Conference to New York

Business

TOKEN2049 Announces US Expansion, Bringing the World's Largest Crypto Conference to New York
Business

Business

TOKEN2049 Announces US Expansion, Bringing the World's Largest Crypto Conference to New York

2026-10-07 14:00 Last Updated At:16:25

  • Announced today at TOKEN2049 Singapore, TOKEN2049 New York will take place on 16-17 June 2027, with 15,000 attendees expected
  • New York joins Singapore and Dubai as TOKEN2049's third flagship and a permanent fixture on its annual event circuit
  • New York will host the full TOKEN2049 experience, with TOKEN2049 Week set for a citywide takeover
  • SINGAPORE, Oct. 7, 2026 /PRNewswire/ -- TOKEN2049, the world's largest crypto conference, today announced its expansion into the United States with the launch of TOKEN2049 New York. The inaugural US edition will take place on 16-17 June 2027, with 15,000 attendees expected from around the world.

    The announcement was made at TOKEN2049 Singapore ahead of Eric Trump and Zach Witkoff's highly anticipated main stage session.

    The launch establishes New York as TOKEN2049's third flagship and a permanent fixture on its annual event circuit alongside Singapore and Dubai, extending its presence across Asia, the Middle East and North America. It brings the world's largest crypto conference to the heart of global capital markets and creates a major new US meeting point for the international digital asset industry.

    Alex Fiskum, Co-Founder of TOKEN2049 said: "Bringing TOKEN2049 to the US has been a long time coming. Our attendees and partners have been asking us to make it happen, and we've been waiting for the right moment and the right setting. Everything has now come together in New York. We're incredibly excited to bring the full TOKEN2049 experience our community knows and loves to the US. New York will be a permanent part of our annual calendar alongside Dubai and Singapore. We have an exciting year ahead."

    Beyond the two-day conference, TOKEN2049 Week will take over New York with a citywide programme of events and experiences.

    Tickets for TOKEN2049 New York are now on sale for US$599.

    PR Newswire is a Community Partner of TOKEN2049 Singapore.

    Alex Fiskum, Co-Founder of TOKEN2049, is available for interview.

    ABOUT TOKEN2049

    TOKEN2049 is a global crypto event series with flagship editions in Singapore, Dubai and New York. It brings together entrepreneurs, institutions, investors and builders from across the global crypto ecosystem.

SINGAPORE, Oct. 7, 2026 /PRNewswire/ -- TOKEN2049, the world's largest crypto conference, today announced its expansion into the United States with the launch of TOKEN2049 New York. The inaugural US edition will take place on 16-17 June 2027, with 15,000 attendees expected from around the world.

The announcement was made at TOKEN2049 Singapore ahead of Eric Trump and Zach Witkoff's highly anticipated main stage session.

The launch establishes New York as TOKEN2049's third flagship and a permanent fixture on its annual event circuit alongside Singapore and Dubai, extending its presence across Asia, the Middle East and North America. It brings the world's largest crypto conference to the heart of global capital markets and creates a major new US meeting point for the international digital asset industry.

Alex Fiskum, Co-Founder of TOKEN2049 said: "Bringing TOKEN2049 to the US has been a long time coming. Our attendees and partners have been asking us to make it happen, and we've been waiting for the right moment and the right setting. Everything has now come together in New York. We're incredibly excited to bring the full TOKEN2049 experience our community knows and loves to the US. New York will be a permanent part of our annual calendar alongside Dubai and Singapore. We have an exciting year ahead."

Beyond the two-day conference, TOKEN2049 Week will take over New York with a citywide programme of events and experiences.

Tickets for TOKEN2049 New York are now on sale for US$599.

PR Newswire is a Community Partner of TOKEN2049 Singapore.

Alex Fiskum, Co-Founder of TOKEN2049, is available for interview.

ABOUT TOKEN2049

TOKEN2049 is a global crypto event series with flagship editions in Singapore, Dubai and New York. It brings together entrepreneurs, institutions, investors and builders from across the global crypto ecosystem.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TOKEN2049 Announces US Expansion, Bringing the World's Largest Crypto Conference to New York

TOKEN2049 Announces US Expansion, Bringing the World's Largest Crypto Conference to New York

  • Milo,Nescau and Nesquikwill become Official Partners of the National Basketball Association (NBA)
  • The partnership will include activations across select NBA youth basketball development programs and platforms
  • Multi-year agreement spans 21 markets across four continents and marks Nestlé's largest international brand collaboration to date

VEVEY, Switzerland, Oct. 7, 2026 /PRNewswire/ -- Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the NBA.

The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. Nestlé's largest international brand collaboration to date, the partnership reflects the company's strategy to focus on fewer, larger global marketing platforms that can be activated consistently across markets, ensuring local relevance. It will come into effect on 1 January 2027.

As part of the collaboration, Nestlé and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X, and will extend across select NBA events and fan engagement platforms, including NBA Global Games and NBA House.

"For decades, our brands have believed in the power of sport to bring out the best in people," said Liberato Milo, SVP Head of Confectionery & Snacking Strategic Business Unit at Nestlé. "From Milo and Nescau sports programs to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game."

The marketing partnership will also encompass retail programs and in-market fan experiences, including on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise and other prizes.

"Nestlé is one of the world's most recognizable brands and has a longstanding connection to consumers across the globe," said Julie Morris, NBA Senior Vice President of Commercial Development and Media. "We look forward to leveraging Nestlé's reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world."

The partnership will activate across: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, Vietnam – with the Philippines joining from October 2027.

Contacts:
Nestlé: Chiara Valsangiacomo, +41 21 924 2200, mediarelations@nestle.com
NBA: Sam Postlethwaite, +44 7468 711407, spostlethwaite@nba.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Nestlé and NBA announce multi-year international marketing partnership

Nestlé and NBA announce multi-year international marketing partnership

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