Restaurant revenues in China reached 3.94 trillion yuan (about 550 billion U.S. dollars) in the first three quarters of 2024, showing a 6.2 percent growth, according to the National Bureau of Statistics.
Data indicates that almost 1.32 million restaurants were registered across China in the first half of 2024, with over 4,800 new registrations in Beijing alone.
In a newly opened mall called Super Hops-On in Beijing's Changping District, 30 percent of its existing stores are dedicated to food services.
"About 20 percent of our restaurants are regional firsts, with some being national or Beijing firsts," said marketing director Li Yihui.
Except for new fancy restaurants occurring in Beijing, smaller and everyday dining establishments are also becoming more popular.
A local "hulatang" (spicy soup) restaurant, which can yield an average daily revenue exceeding 20,000 yuan, adjusted its flavors to better meet Beijing customer expectations.
"We've reduced the spice level slightly to cater to local tastes and extended operating hours to match people's work schedules," said Jiao Wen, manager at Fangzhongshan Hulatang.
To meet diverse dining preferences, many restaurants have also launched fast-turnover outlets near office spaces and delivery-only kitchens.
China's catering sector revenue reaches 3.94 trln yuan in first 3 quarters
