The first China International Premium Consumption Month is set to launch in China's financial hub Shanghai on Monday, said an official from the Ministry of Commerce on Friday. Briefing the media on the event's preparation at a press conference in Beijing, Vice Minister of Commerce Sheng Qiuping told reporters the event has been organized by the ministry and five international consumption center cities, namely Shanghai, Beijing, Guangzhou, Tianjin and Chongqing. "This year's consumption month is the most important part of the 2024 Consumption Promotion Year, and will give full play to the exemplary role of those cities positioned as 'international consumption centers'. The consumption month will adopt a '1+4+N' mode, with '1' referring to a premium products launch season, '4' referring to four consumption fields, and 'N' referring to a number of promotional events," said Sheng.
According to Sheng, the activities will feature designated areas for international boutiques and domestic trendy products in key pedestrian streets, business districts and shopping malls, along with various promotional offers. Events such as the Global Food Festival, Premium Food Week and Chinese Food Festival will also take place. The five cities will unveil routes for City Walk explorations, inbound tourism, health-promoting tourism and cruise tourism, as well as attracting tourists with sports events and performances. A number of boutique exhibitions showcasing traditional culture, trendy art, home expo, as well as cultural performances and sports events are also being scheduled, Sheng added.
China's first int'l premium consumption month to start in Shanghai: official
