The footwear section at the ongoing 136th China Import and Export Fair, or the Canton Fair, has garnered significant attention from global buyers.
Buyers from the regions like North America, Africa, and Southeast Asia gathered in Guangzhou, the venue of the fair, to discuss potential partnerships as stylish shoes with modern designs draw their interests.
"This time we're interested in shoes because there's a very big market in Mexico now. The designs are amazing. There's a very very very big opportunity, because the Chinese people are very creative. I think the China market has evolved into being a pioneer in design, and it's actually amazing," said Mexican buyer James.
"I think it's a great experience for producers and for people who design clothes to come here. You can learn a lot. There's a lot of new designs," American buyer Elizabeth Canasco said.
In addition, the footwear section of the fair also highlighted new, eco-friendly materials such as biodegradable and waterproof breathable materials, enhancing comfort and durability while reducing environmental impact.
"We're innovating in both environmental and comfort aspects, introducing new biodegradable and eco-friendly materials, which are a favorite feature among our clients," said an exhibitor named Zeng Weiliang.
One exhibitor showcased AI-driven customization service, allowing customers to design their own shoes on a digital platform, choosing styles, colors, and materials.
"From the initial concept to sketches, digitization, 3D rendering, producing the physical item, followed by photographing it for the client to confirm the overall effect, the whole process used to take two to three weeks to as long as two to three months. Our AI software replaces this complex process, enabling us to design a concept within a minute," said AI service exhibitor Li Jianqi.
With a 58,400-square-meter exhibition space, the footwear section at this edition's Canton Fair hosted 1,240 exhibitors, maintaining the same number of booths as the previous edition.
New designs, sustainable materials draw global buyers to Canton Fair's footwear section
New designs, sustainable materials draw global buyers to Canton Fair's footwear section
