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Peruvian blueberries enjoy surging popularity on Chinese dining tables

China

China

China

Peruvian blueberries enjoy surging popularity on Chinese dining tables

2024-11-10 20:30 Last Updated At:21:27

Peruvian agricultural products are enjoying increasing popularity thanks to the trade agreement between China and Peru, especially Peruvian blueberries that have sprung up on Chinese people's dining tables with the arrival of November, the harvesting season of the fruit.

Official data from Peru show that over the 14 years since the free trade agreement came into effect in 2010, Peru's agricultural product exports to China increased 18 times.

After some 50 days of shipping, a batch of 7,800 boxes of Peruvian blueberries have recently arrived in Shanghai.

After boxing at local factories, these fruits will be distributed across China.

At a local supermarket in Shanghai, consumers and sellers have expressed their unabashed love for these fruits.

"We buy it about once every two or three days. The kids and the elderly at home all like to eat it," said a customer at the market.

"My wife and I each eat at least one box of blueberries every day," said another shopper.

"We sell different types of blueberries in different times. November is a very good season for Peruvian blueberries, and our sales are pretty good. We can sell over 20,000 boxes every day," said Zhang Lingli, fruit purchasing director of RT-Mart.

Luis Miguel Baanante Cerdena, a Peruvian fruit exporter, was dispatched from his company Camposol, the largest importer and exporter of fruits and vegetables in Peru, to Shanghai in 2017 to expand its presence in the Chinese market. Now his company exports thousands of tons of fruits every year to China.

"Blueberry is one category. It's the biggest category, but there are also important fruits like avocados and grapes, and we also do mangoes from Peru," said Luis Miguel Baanante Cerdena, general manager of Camposol.

Peruvian blueberries enjoy surging popularity on Chinese dining tables

Peruvian blueberries enjoy surging popularity on Chinese dining tables

Year-end box office revenues in China are strong, with sales and pre-sales for screenings between Nov 28 and Dec 31 exceeding 4 billion yuan (about 570 million U.S. dollars) by 22:45 on Thursday, according to online platform data.

The strong performance in the year-end season has been driven by high-quality moviemaking and a broad selection of movies, with more than 50 films scheduled for release during the period, covering suspense, drama, action and science fiction.

Among domestic productions, war drama "Gezhi Town", which tells the little-known story of civilians in a remote mountain town in central China defending their home against Japanese aggression back in the late 1930s, has raked in over 330 million yuan (about 46.87 million U.S. dollars) at the box office, including previews and pre-sales.

Several other domestic titles, including suspense films "The Fire Raven" and "Escape from the Outland" as well as the fantasy time-travel adaptation "Back to the Past," are set to be released on Dec 31, offering audiences many different options for New Year's Eve.

On the imported film front, "Avatar: Fire and Ash," the third installment of the franchise which features new adventures and upgraded 3D visuals, will hit Chinese theaters on Dec 19.

Another import, "Zootopia 2," has already grossed over 3.6 billion yuan (about 511 million U.S. dollars) in China, surpassing its North American earnings and making China the film's top-grossing market worldwide.

China's year-end box office revenues surpass 4 billion yuan

China's year-end box office revenues surpass 4 billion yuan

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