Uniqlo faces backlash in China over Xinjiang cotton comments

China

Uniqlo faces backlash in China over Xinjiang cotton comments

2024-12-01 14:01 Last Updated At：20:27

Japanese Clothing giant Uniqlo has come under fire in China after the CEO of its parent company, Fast Retailing, said that the brand does not use cotton sourced from China's Xinjiang region.

Tadashi Yanai's remarks in a recent BBC interview have triggered strong public backlash against the brand on Chinese social media, reigniting discussions around the challenges multinational corporations (MNCs) face in navigating global geopolitical tensions.

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Uniqlo faces backlash in China over Xinjiang cotton comments

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Uniqlo faces backlash in China over Xinjiang cotton comments

With over a thousand stores across China, including locations in smaller cities such as Zhangjiakou in north China's Hebei Province, Uniqlo remains a popular choice for shoppers. However, while the stores bustle with activity, the brand is facing a social media storm over its stance on Xinjiang cotton.

In response, Chinese Foreign Ministry spokeswoman Mao Ning said during a regular presser on Friday that cotton from the Xinjiang region is among the best in the world.

She added that China hopes that the relevant company will overcome political pressure and malign disruption, and independently make business decisions that serve its own interests.

Mao's response quickly became a hot topic on Sina Weibo, a leading social media platform in China. Comments applauded the removal of the brand from online platforms, with calls for domestic brands to fill the void left by Uniqlo.

On the streets of China, consumer sentiment echoed the online criticism.

"After hearing this news, I don't like this brand anymore. But maybe I'll still buy their stuff sometimes," said one customer.

"I think as a company that operates in China, to say this kind of stuff means you don’t want to have business here anymore," said another customer.

As of now, Uniqlo has not issued a public response to the backlash.

In the interview, Yanai expressed his vision of expanding Uniqlo to 3,000 stores in China. Whether his comments will affect this ambitious target remains to be seen.

Over the past few years, the Chinese government has consistently refuted allegations of human rights abuses related to cotton production in Xinjiang, saying these accusations are part of a Western conspiracy to undermine China's economic development and interfere in its internal affairs.

Chinese robot vacuum brands gain strong global traction

From cutting-edge technology exhibitions to retail stores thousands of kilometers away from Europe and Southeast Asia, China-made robot vacuum cleaners are increasingly becoming a popular choice among consumers worldwide.

At electronics retailers in Berlin, Germany, Chinese brands such as Roborock and Dreame occupy prominent positions in dedicated robot vacuum sections, offering a wide range of products priced between 200 and 2,000 euros.

Many local consumers said that when purchasing smart home appliances including robot vacuum cleaners, they tend to give priority to Chinese-made products.

"It's a good price and good quality. It's also the innovation. I have a feeling that the European brands are not innovating enough," said one customer.

"I think they're always on top of the other technologies. They are getting them out faster. A lot of us are switching to the Chinese technology," another consumer said.

Germany is one of the most important overseas markets for China's floor-cleaning robots.

According to data from market research firm GfK, from January to November 2025, more than six out of 10 robot vacuum cleaners sold in Western Europe were Chinese brands.

Industry data also point to a strong global momentum.

According to the International Data Corporation (IDC), global shipments of smart robot vacuum cleaners reached 17.424 million units in the first three quarters of 2025, representing a year-on-year increase of 18.7 percent.

Chinese brands including Roborock, Ecovacs, Dreame, Xiaomi and Narwal ranked among the world's top five in terms of shipment volume, with a combined share of nearly 70 percent of the global market.

At a robot vacuum cleaner manufacturing plant in Huizhou, south China's Guangdong Province, workers were seen stepping up production of newly launched models that recently debuted at the Consumer Electronics Show in the United States, which concluded Friday in Las Vegas, Nevada.

The factory adjusted its production lines as early as December 2025 and stocked inventory in advance for overseas markets to ensure that new products could be delivered to global consumers at the earliest possible time.

"In 2025, Roborock's global shipments exceeded 7.2 million units. Since 2024, overseas revenue has accounted for more than 50 percent of our total revenue. Our products have now been sold to more than 170 countries and regions, serving more than 20 million households worldwide," said Quan Gang, president of Roborock.

At another robot vacuum cleaner manufacturing facility in Dongguan, Guangdong, rising overseas orders have prompted the company to upgrade its production lines with intelligent technologies to further boost capacity. The factory is currently operating at full load to meet a growing demand.

"For 2026, we have already obtained overseas orders worth at least 300 million to 400 million yuan (around 43 million to 57.3 million U.S. dollars). In addition, we've engaged in strategic cooperation with European home appliance group Cebos Group, and our total confirmed orders have exceeded 600 million yuan (around 86 million U.S. dollars)," said Zhang Junbin, founder and CEO of Narwal Robotics.