Multilingual version of the promotional video of the 2025 Spring Festival Gala, an hours long television extravaganza presented by state-run broadcaster China Media Group (CMG), was screened at Lunar New Year receptions hosted by Chinese embassies around the world.
The Spring Festival Gala, also known as "Chunwan" in Chinese, has been held since 1983 and aired live on Chinese New Year's Eve, which falls on Jan 28 this year. The television program has become a fixture for many Chinese households as part of the country's largest annual holiday celebrations.
The promotional video of the gala was put on at the reception in celebration of the Chinese New Year hosted by the Chinese Embassy in the United Kingdom in London on Friday, adding to the festive atmosphere.
More than 400 people attended the reception at a banquet hall lit up with Chinese traditional festive decorations and snake elements – as the upcoming lunar new year heralds the Year of the Snake according to the Chinese zodiac.
The Chinese Embassy in Brazil on Thursday hosted its annual Spring Festival reception, attended by over 300 guests, including representatives of local Chinese community, Chinese institutions, media, teachers and students.
In addition to the promotional video of the Spring Festival Gala, the trailer of 2025 Spring Festival Chinese Opera Gala - another artistic feast showcasing the rich tapestry of China's vibrant operatic heritage produced by CMG - was also screened.
The jubilant reception reviewed the achievements of China-Brazil relations in the past year and treated the guests with colorful performances and typical Chinese delicacies for New Year celebrations.
On the same day, the Chinese Embassy in Kazakhstan also held the annual reception. The display of the promotional video of the Spring Festival Gala, as well as the performances by the diplomatic staff and representatives of guests, further heightened people's anticipation for the much-anticipated traditional Chinese festival.
The Chinese Embassy in South Africa held 2025 Spring Festival reception in Pretoria, the country's administrative capital, on Wednesday, bringing together more than 600 people from all walks of life, representatives of Chinese-funded institutions and overseas Chinese in the country to share the vibrant mood.
The appearance of the promotional video for Spring Festival Gala showcased the diverse traditions and advancements of the millennium-old festival, which aroused a strong homesickness of the local Chinese community, according to the attendees.
The event also saw a variety of artistic performances, including face-changing opera, dancing, chorus and traditional lion and dragon dances.
CMG's Spring Festival Gala promotional video screened across world
CMG's Spring Festival Gala promotional video screened across world
