Shanghai has emerged as one of China's top tourist destinations, with a staggering 203 percent increase in inbound travel orders during the Spring Festival compared to the previous year, according to recent data. To enhance the visitor experience, Shanghai has introduced over 110 cultural and tourism activities across 10 major commercial districts, attracting both domestic and foreign tourists to celebrate the upcoming Chinese New Year.
Shanghai's iconic commercial hubs, including Nanjing Road, Huaihai Road, and Yuyuan Garden, have joined forces to host a variety of New Year's discount and promotional events.
At the Nanjing Road Spring Festival market, visitors are treated to a vibrant array of cultural displays, featuring traditional handicrafts and artisanal creations. Foreign tourists can immerse themselves in cultural experiences, sample festive delicacies, and take part in multiple rounds of voucher giveaways for purchases within the district.
Meanwhile, Yuyuan Garden's lantern festival and temple fair offer a magical atmosphere, where foreign visitors can enjoy the unique blend of traditional Chinese architecture and "Shanghai-style" folk customs.
"I'm from Germany. The architecture is really cool. I'm an architecture student, and the roof, how it's bent, reminds me movies that we see from China. (switch to Chinese) Beautiful. (switch back to English) There's a lot of food downstairs, a lot of dumplings (switch to Chinese) steamed buns. (switch back to English) It's really delicious," said a German tourist.
Lujiazui District has launched special New Year events incorporating floral displays, folk art, and handcrafted creations with an old Shanghai aesthetic. These activities allow foreign visitors to experience the rich traditions and festive spirit of Chinese culture firsthand.
To enhance accessibility, shopping areas like Nanjing East Road, Nanjing West Road, Lujiazui, Xintiandi, and Yuyuan Garden, as well as international shopping destinations such as Bicester Village, have upgraded their services to include foreign-language guides and menus.
Shanghai's cultural festivities attract record numbers of tourists during Spring Festival
