Mongolian khoomei, alongside other ethnic folk music traditions, lends an enchanting sonic texture to the animated blockbuster "Ne Zha 2," China's first film surpassed 10 billion yuan (1.4 billion U.S. dollars) at the box office. Khoomei, a traditional Mongolian vocal art also known as throat singing, was inscribed on UNESCO's list of intangible cultural heritage in 2019. To the uninitiated, khoomei's otherworldly resonance might evoke electronic effects, yet it is a distinctive vocal technique where performers simultaneously produce a deep, rumbling drone and ethereal melodic overtones. This ancient art form has been preserved and handed down for over a millennium across the vast Mongolian steppes.
In Ne Zha 2, the soundtrack harnesses khoomei through the multi-layered vocals of 26-year-old musician Halamuji, whose voice intertwines with the mythical power of the film's "Tianyuan Ding" (or Celestial Cauldron). His performance creates an immersive soundscape, leaving audiences spellbound.
"What struck me most was the scene where the Celestial Cauldron descends. The film weaves together diverse elements - throat singing, suona horns, the Grand Song of the Dong ethnic group - all embodying ethnic musical traditions refined over centuries and passed down through generations," Halamuji said.
"Ne Zha 2" has begun screening for audiences in select international markets, and musician Halamuji expressed hopes that the film's global success will spotlight the allure of Chinese culture and its diverse ethnic folk traditions.
"I'm confident it will resonate deeply overseas. I also hope international audiences will discover the richly poetic, elegantly nuanced, and profoundly wise dimensions of Chinese culture through this film," Halamuji said.
Mongolian Khoomei adds enchanting sound to '”Ne Zha 2”
New energy vehicles (NEVs) accounted for 56.9 percent of all new car sales in China in May, against 50.8 percent in 2025 and 40.9 percent in 2024, according to the latest data from the China Association of Automobile Manufacturers (CAAM).
With nearly 1.5 million units sold last month, the country's NEV market is growing at a pace that continues to outstrip global expectations.
Chen Shihua, deputy secretary-general of CAAM, attributed the momentum to a combination of falling costs, rapid technological upgrades and a fundamental change in consumer preferences. Even as traditional gasoline car sales soften, NEVs have carved out an independent growth trajectory.
For Chinese buyers, the appeal of NEVs goes far beyond cost savings. The battleground has shifted to the software-defined cabin. Domestic AI models are increasingly being integrated into vehicles, transforming the driving experience from a mechanical task into something highly intuitive.
Some models now use sensors and facial recognition to detect a driver's mood, automatically adjusting ambient lighting, music and even cabin fragrances. As a dealership manager in Chongqing noted, consumers are no longer obsessing over horsepower; they are prioritizing smart features and the overall user experience.
This tech-heavy push is happening alongside a dramatic drop in prices. As battery material costs stabilize and advanced manufacturing techniques, such as integrated die-casting, become standard, automakers are passing the savings directly to consumers.
Brands like BYD and Leapmotor are now offering vehicles with advanced driver-assistance systems for under 100,000 yuan, with some entry-level NEVs priced around 80,000 yuan.
Charging infrastructure, long cited as a potential bottleneck, is also keeping pace with demand. According to the National Energy Administration, China had deployed nearly 22 million charging facilities nationwide as of April.
The network now spans from urban centers to remote rural areas, making the promise of charging as convenient as refueling a tangible reality for millions of drivers. Government incentives, including trade-in subsidies, are further fueling this momentum.
Chinese consumers embrace NEVs
