Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy Join Forces for the Biggest Multi-Brand Advertising Stunt in Oscars® History

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Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy Join Forces for the Biggest Multi-Brand Advertising Stunt in Oscars® History

2025-03-03 22:02 Last Updated At：22:11

LOS ANGELES--(BUSINESS WIRE)--Mar 3, 2025--

Last night, during the 97th Oscars ®, five major brands—Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy—delivered a groundbreaking advertising stunt. A literal stunt. Celebrating Hollywood stunt performers with six high-adrenaline custom commercials airing throughout the show. From skydiving and high falls to fight scenes and crashing through glass windows, the campaign features over 75 real-life stunt performers taking center stage.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250303372411/en/

The six exhilarating ads, starting with one of Samsung Galaxy’s two spots of the evening and followed by Carnival, Kiehl’s, L’Oréal Paris, and MNTN, can be viewed on The Oscars YouTube and Disney Advertising Instagram.

The campaign puts Hollywood’s unsung heroes—the stunt community—front and center on the industry’s biggest night, with professional stunt performers not only executing daring stunts but also playing all the extras in the commercials.

To assemble this all-star roster of stunt performers, the team brought in renowned stunt coordinator, director, and stunt performer Chris Denison. “This campaign is a love letter to stunt performers – the people behind the scenes who so often go unseen and uncelebrated for their contributions to movie making. I’ve just been blown away by the support and enthusiasm from our incredible brand partners, Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung,” said Denison. “From the get-go they’ve been instrumental in helping us put a spotlight on the stunt community and getting as many of these amazingly talented people in front of the camera as possible. Not as a celebrity double or unnamed stunt performer, but as themselves. Seeing it come to life has been one of the most exciting, encouraging experiences of my career as a coordinator, director, and stunt performer.”

Disney Advertising's long-standing history with The Academy of Motion Picture Arts and Sciences is rooted in the power of storytelling, reimagining the ways brands integrate in and around one of the most engaging live cultural events of the year. The creative campaign purposely spotlights the contributions that stunt performers bring to create movie magic, utilizing the Oscars platform to amplify these incredible, and often unheard, stories on Hollywood's biggest night.

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy came together to honor the artistry and dedication behind the industry’s most thrilling cinematic moments.

Amy Martin Ziegenfuss, Chief Marketing Officer of Carnival Cruise Line:

“Carnival Cruise Line team members aboard our ships are dedicated to making cruise vacations extraordinary for our guests, just as stunt performers make movies more magical. We therefore jumped at the chance to celebrate these incredible stunt professionals on ‘America’s Cruise Line,’ and we’re delighted to partner with outstanding partners to do that through this innovative stunt campaign.”

John Reed, General Manager of Kiehl’s:

“At Kiehl’s, we push our formulas to the extreme—whether it’s testing them on summits, slopes, or even in the midst of a high-octane Hollywood stunt. Our participation in this Oscars campaign is a natural extension of that spirit, celebrating the endurance of both our products and the professionals who bring cinematic adventure to life. With SPF 50+ and Collagen Peptide, Kiehl’s Better Screen UV Serum doesn’t just protect—it corrects, helping to support skin’s firmness while defending against sun damage. We’re proud to spotlight the stunt community and show that Better Screen is built for any scene—on set or in real life.”

Laura Branik, President of L'Oréal Paris USA:

“At L’Oréal Paris, we celebrate the confidence and empowerment that comes with knowing your makeup won’t budge - no matter the conditions. Our spot proved our Infallible 3-Second Setting Mist can keep up with Hollywood’s most intense moments while also honoring the stunt performers who bring them to life. Their talent and resilience deserve recognition, and we’re proud to be part of this innovative stunt.”

Mark Douglas, Founder and CEO of MNTN:

“MNTN is all about premium TV and high-performance marketing, so what better way to show that than by sending a trophy truck barrelling straight through the old way of advertising? This advertising stunt is proof that commercials aren’t just ads, they’re opportunities to tell unforgettable stories and create must-watch moments on the biggest screen in the house.”

Olga Suvorova, Vice President, Mobile Experience Marketing at Samsung Electronics America:

“We believe in pushing the limits of what's possible and enriching unique passions, whether you’re into sports, gaming, or attempting jaw-dropping stunts on camera. While these stories shine a spotlight on the importance of creative stunt work, Samsung’s Galaxy S25 series is no stunt. It’s powered by incredible innovations in AI, which allow you to remove unwanted noise from videos using Audio Eraser’s masterful editing capabilities, or prepare for your day with a personalized summary with Now Brief — even if that includes your next fight scene, or more likely, helping you take your productivity and creativity to the next level.”

This Advertising Stunt was brought to you by Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media, and Really Original.

ABOUT CARNIVAL CRUISE LINE

Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is the first cruise line to sail over 100 million guests and is proud to be known as America's Cruise Line, for carrying more Americans and serving more U.S. homeports than any other. Since its founding in 1972, Carnival has continually revolutionized the cruise industry and popularized the cruise vacation as an affordable and fun travel option. Carnival operates from 13 U.S. and two Australian homeports, as well as seasonally from Europe and employs more than 48,000 team members representing 120 nationalities.

Carnival’s fleet of 27 ships reflects an exciting period of growth that continues with the addition of seven ships through 2033: two ships joining as P&O Cruises Australia integrates into Carnival this spring; a fourth and fifth Excel class ship scheduled for 2027 and 2028 respectively; followed by three additional new ships from an innovative new class currently under development. Carnival’s next new guest offering will be the all-new exclusive destination, Celebration Key, set to debut on Grand Bahama next summer.

ABOUT KIEHL’S

Kiehl's Since 1851, a L'Oréal USA brand, was founded as an old-world apothecary in New York's East Village neighborhood over 170 years ago. The brand's unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. Over the years, longtime customer favorite formulations such as Ultra Facial Cream, Micro Dose Retinol Serum, Powerful-Strength Vitamin C Serum, and new formulations such as Ultra Body Cream, Better Screen UV Serum, and Dermatologist Solutions have been created with uniquely efficacious, natural ingredients and the education and knowledge culled from generations of rigorous testing, research, and requests from customers.

ABOUT L’OREAL PARIS

L'Oréal Paris is the world's leading beauty brand, dedicated to empowering women and making the best of luxury beauty accessible to everyone. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics.

ABOUT MNTN

MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit mntn.com.

ABOUT SAMSUNG ELECTRONICS AMERICA, INC.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. To learn more and to get involved, visit Samsung.com. For the latest news, visit news.samsung.com/us and follow @SamsungNewsUS. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd

ABOUT DISNEY ADVERTISING

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s (NYSE: DIS) entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

Thousands of nurses go on strike at several major New York City hospitals

NEW YORK (AP) — Thousands of nurses in three hospital systems in New York City went on strike Monday after negotiations through the weekend failed to yield breakthroughs in their contract disputes.

The strike was taking place at The Mount Sinai Hospital and two of its satellite campuses, with picket lines forming. The other affected hospitals are NewYork-Presbyterian and Montefiore Medical Center in the Bronx.

About 15,000 nurses are involved in the strike, according to New York State Nurses Association.

“After months of bargaining, management refused to make meaningful progress on core issues that nurses have been fighting for: safe staffing for patients, healthcare benefits for nurses, and workplace violence protections,” the union said in a statement issued Monday. “Management at the richest hospitals in New York City are threatening to discontinue or radically cut nurses’ health benefits.”

The strike, which comes during a severe flu season, could potentially force the hospitals to transfer patients, cancel procedures or divert ambulances. It could also put a strain on city hospitals not involved in the contract dispute, as patients avoid the medical centers hit by the strike.

The hospitals involved have been hiring temporary nurses to try and fill the labor gap during the walkout, and said in a statement during negotiations that they would “do whatever is necessary to minimize disruptions.” Montefiore posted a message assuring patients that appointments would be kept.

“NYSNA’s leaders continue to double down on their $3.6 billion in reckless demands, including nearly 40% wage increases, and their troubling proposals like demanding that a nurse not be terminated if found to be compromised by drugs or alcohol while on the job," Montefiore spokesperson Joe Solmonese said Monday after the strike had started. "We remain resolute in our commitment to providing safe and seamless care, regardless of how long the strike may last.”

New York-Presbyterian accused the union of staging a strike to “create disruption,” but said in a statement that it has taken steps to ensure patients receive the care they need.

"We’re ready to keep negotiating a fair and reasonable contract that reflects our respect for our nurses and the critical role they play, and also recognizes the challenging realities of today’s healthcare environment,” the statement said.

The work stoppage is occurring at multiple hospitals simultaneously, but each medical center is negotiating with the union independently. Several other hospitals across the city and in its suburbs reached deals in recent days to avert a possible strike.

The nurses’ demands vary by hospital, but the major issues include staffing levels and workplace safety. The union says hospitals have given nurses unmanageable workloads.

Nurses also want better security measures in the workplace, citing incidents like a an incident last week, when a man with a sharp object barricaded himself in a Brooklyn hospital room and was then killed by police.

The union also wants limitations on hospitals’ use of artificial intelligence.

The nonprofit hospitals involved in the negotiations say they’ve been working to improve staffing levels, but say the union’s demands overall are too costly.

Nurses voted to authorize the strike last month.

Both New York Gov. Kathy Hochul and Mayor Zohran Mamdani had expressed concern about the possibility of the strike. As the strike deadline neared, Mamdani urged both sides to keep negotiating and reach a deal that “both honors our nurses and keeps our hospitals open.”

“Our nurses kept this city alive through its hardest moments. Their value is not negotiable,” Mamdani said.

State Attorney General Letitia James voiced similar support, saying "nurses put their lives on the line every day to keep New Yorkers healthy. They should never be forced to choose between their own safety, their patients’ well-being, and a fair contract.”

The last major nursing strike in the city was only three years ago, in 2023. That work stoppage, at Mount Sinai and Montefiore, was short, lasting three days. It resulted in a deal raising pay 19% over three years at those hospitals.

It also led to promised staffing improvements, though the union and hospitals now disagree about how much progress has been made, or whether the hospitals are retreating from staffing guarantees.