Transformation from ESR Gear to ESR Tech further advances the mission of "Tech Made Easier", enhancing everyday tech experiences with innovative solutions
WILMINGTON, Del., March 3, 2025 /PRNewswire/ -- ESR, a global leader in tech accessories with over 100 million users worldwide, is proud to announce a major milestone in its brand journey, including a new website and enhanced digital experience. This strategic upgrade underscores ESR's commitment to innovation, user-centric solutions, and its ongoing evolution to elevate everyday tech experiences with greater efficiency and convenience.
"The transformation from ESR Gear to ESR Tech marks a pivotal step in our brand journey," said Tim Wu, ESR's CEO. "This change reflects our deeper focus on innovation and enriching users' lives through Tech Made Easier. We are dedicated to simplifying and enhancing tech experiences, expanding our range of world-first products and cutting-edge solutions that empower users by fostering creativity, productivity, and connectivity in all aspects of their daily lives."
ESR has established itself as a leader in the tech industry, developing a wide range of first-of-their-kind products that combine award-winning design with unmatched functionality. Inspired by Apple's MagSafe technology in 2020, ESR pioneered innovations in the MagSafe space with its HaloLock ecosystem and CryoBoostâ„¢ technology, delivering versatile, easy-to-use products that enhance user convenience. In 2023, ESR expanded its involvement in the Apple ecosystem beyond MagSafe charging with its Geo series that utilizes Find My tracking to redefine the concept of everyday carry. This progress stems from the company's substantial investment in research and development, leading to an impressive portfolio of over 490 patents to date.
Looking ahead, ESR will continue to explore the possibilities of mobile technology, broadening its product portfolio and global impact, while delivering products and solutions from protection to charging to productivity across a variety of scenarios in users' everyday lives. As always, ESR will set the standard for seamlessly integrating technology solutions, transforming user experiences, and making technology easier to use.
Key Updates in ESR's Digital Transformation:
To accompany this transformation, ESR is launching an upgraded website and digital presence, providing users with an improved, seamless experience.
- New Website & Domain: ESR has moved to www.esrtech.com, offering a more intuitive shopping experience and easier access to the latest products and updates. The previous domain, www.esrgear.com, is no longer in use.
- Enhanced Website Features:
- Improved Performance: Pages load 20% faster for a smoother experience.
- Streamlined Navigation: Simplified interfaces make exploring ESR's product range easier and more user-friendly.
- Advanced After-Sales Options: Customers can access automated order cancellations and refunds.
- Revitalized Social Media: ESR's updated social platforms deliver timely product updates, giveaways, exclusive offers, and enhanced engagement.
- New Packaging: ESR has updated its packaging. Products may arrive in either old or new packaging during the transition, but the quality remains consistent.
Celebrating with Exclusive Rewards
To celebrate this milestone, ESR is offering special rewards to express its appreciation for users' continued support and trust:
- Returning Users: Log in to receive 20% off your next purchase with no minimum spend required.
- All Users: Enjoy 15% off with the code "NWESR" automatically applied at checkout.
About ESR: Trusted for 16 Years
Founded in 2009, and now with a user base of over 100 million people worldwide, ESR is a leading brand of mobile accessories and the #1 brand for MagSafe accessories. From cases that do more than protect to wireless chargers that reimagine what's possible with MagSafe, we're on a mission to make tech easier to use. To stay updated on the latest news and product launches around ESR, please visit www.esrtech.com or follow ESR's social media on X, Instagram, and Facebook.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ESR Unveils Upgraded Digital Presence Reflecting Its Focus on Innovation and Technology
LOS ANGELES, Dec. 26, 2025 /PRNewswire/ -- From January 6–9, 2026, visitors can experience Arspura's next-generation range hoods at LVCC - South Hall 1- Booth 30725, where the brand will demonstrate how cleaner kitchen air can make everyday cooking more comfortable and confidence-building—especially for households that are more sensitive to fumes, odors, and lingering particles. For air-quality-conscious users, including people prone to nasal sensitivity, Arspura will highlight how thoughtful ventilation can help keep the cooking space feeling fresher and easier to enjoy.
Cooking fumes and fine particles are often invisible, yet they can linger long after a meal is finished. For sensitive groups, this hidden exposure can make cooking uncomfortable or even stressful. At CES 2026, Arspura brings this overlooked issue into focus, showing how thoughtful airflow design and targeted ventilation can help households cook freely while breathing more comfortably.
CES Pepcom Media Day Preview
Before CES opens, Arspura will participate in CES Pepcom Media Day on Monday, January 5, 2026 (7:00–10:30 PM) at Paris Las Vegas. Pepcom is a media-focused preview event where journalists, creators, and analysts can explore products, schedule interviews, and see early demonstrations ahead of the show.
A Three-Day CES Experience Focused on Health, Living, and Use
Arspura's CES program is structured as a three-day journey that moves from scientific understanding to real-life experience.
Day 1—Technology Discovery Day: Uncovering the Invisible Health Threats in the Kitchen
Tuesday, January 6, 2026 | 14:00–15:00
The opening day focuses on building scientific trust by reframing kitchen air as a health issue rather than a comfort concern. Arspura will spotlight the often-overlooked risks of cooking-related pollutants and explain why kitchen air quality deserves greater attention in everyday homes.
A key highlight is an expert talk by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health, a leading authority on air pollution and health. Drawing on her research into PM2.5 exposure, she will share why indoor air—especially in kitchens—matters for respiratory and overall wellbeing. Building on this scientific perspective, Arspura will introduce its IQV™ multiple-airflow technology designed to capture smoke and fine particles at the source before they spread into the breathing zone.
In addition to the expert session, Arspura will welcome invited distributors and channel partners for a focused conversation on 2026 collaboration priorities, including partnership frameworks, support resources, and go-to-market alignment. Distributors interested in exploring opportunities are encouraged to visit the booth and connect with the team during Day 1.
Day 2—Healthy Living Day: Redefining the Smoke-Free Kitchen Standard
Wednesday, January 7, 2026 | 14:00–15:00
Day 2 brings "Better Air, Pure Life" into real kitchens—showing how a smoke-free space can quietly raise everyday comfort and quality of life.
- Smoke demo: Controlled smoke tests to visualize capture performance and how quickly air clears in the breathing zone.
- Sensitive-friendly: Shows how maintaining a clearer breathing zone can help people sensitive to fumes (e.g., nasal or respiratory discomfort).
- Family-ready: Demonstrates how fast, well-directed ventilation helps kitchens feel fresher during cooking and after meals.
- Takeaway: "Smoke-free" as a lifestyle standard—less lingering odor, calmer cooking, and a more comfortable home.
Visitors will leave with a clear understanding of what a healthier kitchen should feel like, as a high-tech kitchen standard shaped by precision airflow design and pure air performance.
Day 3—User Experience Day: The Easy Everyday of a Healthy Kitchen
Thursday, January 8, 2026 | 14:00–15:00
The final day emphasizes hands-on interaction. Arspura will invite three pairs of real users to share everyday experiences, while visitors explore how health-focused ventilation and easy maintenance make a "healthy kitchen" practical for daily life.
Visit Arspura at CES 2026
Arspura invites media, partners, and CES attendees to visit LVCC - South Hall 1- Booth 30725, and book a private demo or walkthrough with the team.
At CES 2026, Arspura is presenting a future-ready kitchen experience—designed so more people can cook freely and breathe freely with greater everyday comfort.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Arspura Showcases a New Standard for Healthy Kitchen Living at CES 2026
