CHICAGO--(BUSINESS WIRE)--Mar 4, 2025--
Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it’s no secret that the signature zero-sugar refreshment has been a trusted mixer for decades. As demand for lighter, lower-calorie cocktails continues to grow, the beloved powdered beverage brand is now doing the mixing for you with the launch of Crystal Light Vodka Refreshers. Delivering the crisp flavor the brand is known for, Crystal Light Vodka Refreshers are the lowest-calorie ready-to-drink cocktail on the market, offering a refreshing alternative to hard seltzers and traditional vodka sodas.
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Crystal Light Vodka Refreshers are a 77-calorie, zero-sugar beverage crafted with the delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and light carbonation. Launching with two fan-favorite flavors - Wild Strawberry and Lemonade - each Vodka Refresher is developed to deliver a lightly fizzy beverage perfect for any occasion.
“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us,” said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. “We’re bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist– offering the same signature flavors they know and love.
Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don’t compromise on taste. In fact, nearly 40 percent of hard seltzer drinkers prefer lower-alcohol options (under four percent ABV). As the first powdered beverage brand to enter the hard seltzer aisle, Crystal Light is set to deliver with an alcohol by volume (ABV) of 3.8%, and zero sugar. Crystal Light Vodka Refreshers reinforce the brand’s commitment to meeting evolving consumer preferences for modern drinking occasions.
Crystal Light Vodka Refreshers will hit shelves this month at select retailers in the Northeast U.S. region in a convenient four-pack for $9.99, with plans for a larger expansion, new flavors and multipack options in 2026.
1Source: KHC Beverage Mix Quarterly Consumption Tracker, Quantilope, Q3 2024
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT BARREL ONE
Barrel One Collective is the result of a groundbreaking merger between two of New England’s craft beer pioneers, Mass. Bay Brewing Company and FinestKind Brewing LLC. With a combined production volume of nearly 165,000 barrels, it is the largest craft beer producer in New England and the 14th largest in the U.S. The Collective unites 14 iconic brands, including Crystal Light, Harpoon, Smuttynose, Long Trail, and UFO, and operates eight brewery-taprooms across four states—Massachusetts, New Hampshire, New York, and Vermont. Committed to quality, innovation, and community, Barrel One Collective aims to push the boundaries of craft beverage experiences while honoring its rich heritage of craftsmanship.
https://www.barrelonecollective.com/
Crystal Light Answers Decades-Long Call from Fans with First-of-Its-Kind Vodka Refreshers
LOS ANGELES (AP) — Luka Doncic will miss the rest of the Los Angeles Lakers' regular season with a Grade 2 strain of his left hamstring, the team announced Friday.
Doncic is the NBA's top scorer and the driving force behind the Lakers' surge into the third spot in the Western Conference standings, but he injured his leg during Los Angeles' blowout loss in Oklahoma City on Thursday. An MRI exam revealed the severity of the strain.
The Pacific Division champion Lakers (50-27) have just five games left before the postseason, starting Sunday at Dallas.
Grade 2 hamstring strains sometimes require several weeks of recovery, but Doncic also has prior experience with hamstring issues. He missed four games right before the All-Star break with another left hamstring strain, but returned to the lineup after the break.
Doncic is putting up spectacular numbers in his first full season with the Lakers, who acquired the Slovenian superstar from the Mavericks last season. He is averaging 33.5 points, 8.3 assists and 7.7 rebounds per game for Los Angeles, and he was named the NBA's Western Conference player of the month for March after racking up 13 consecutive 30-point performances, including seven 40-point games, a 51-point barrage against Chicago and a 60-point masterclass in Miami.
Doncic scored a whopping 600 points in March, becoming only the 10th player in NBA history to hit that mark in one month. While LeBron James and Austin Reaves have also played well down the stretch, the Lakers thoroughly depend on Doncic, who either scored or assisted on 58% of the their total points in March.
Doncic is all but certain to win his second NBA scoring title — but he has played in only 64 games this season, which means he will finish one game shy of the 65-game threshold to be eligible for the NBA's biggest postseason awards.
He was a lock to be an All-NBA selection, and he had even been making a late run at consideration for the MVP award with his outstanding play down the stretch.
Along with his two absences caused by hamstring injuries and a handful of additional absences for minor medical maintenance early in the season, Doncic missed two games last December while flying to Slovenia for the birth of his second child. He also missed one game last week under suspension for accumulating 16 technical fouls.
Since he sits just shy of the 65-game threshold, Doncic theoretically could challenge the rule by citing the extraordinary circumstances of his daughter's birth in Europe through the grievance process created for these collectively bargained rules. It's wholly unclear whether that appeal would have any chance of success.
If Doncic wins the scoring title but doesn't make the All-NBA teams, he would be only the third scoring champ in league history to fail to do so. Elvin Hayes wasn't selected when he won the crown as a rookie in 1969, and Bob McAdoo wasn't chosen for the teams in 1976.
Lakers coach JJ Redick said Doncic was injured in the first half against the Thunder, but was cleared to return to the game while his team was getting plastered by the defending NBA champion Thunder. Doncic lasted only about four minutes before he spun, stopped and went down on the court in pain, leading to his departure.
The loss was only the Lakers' third in 19 games since Feb. 26, but Doncic's absence casts a cloud of uncertainty over the rest of their year. Los Angeles only leads fourth-place Denver (49-28) by one game, while sixth-place Minnesota (46-30) is 3 1/2 games back with a game in hand.
The Lakers’ regular-season finale is next Sunday, April 12, at home against Utah. Their first-round playoff series is expected to start the following weekend.
AP Basketball Writer Tim Reynolds contributed to this report.
AP NBA: https://apnews.com/NBA
Los Angeles Lakers forward/guard Luka Dončić (77) drives against Oklahoma City Thunder guard Cason Wallace (22) during the first half of an NBA basketball game Thursday, April. 2, 2026, in Oklahoma City. (AP Photo/Gerald Leong)
Los Angeles Lakers guard Luka Doncic (77) gestures after a three-point basket against the Indiana Pacers during the first half of an NBA basketball game in Indianapolis, Wednesday, March 25, 2026. (AP Photo/Michael Conroy)
Los Angeles Lakers guard Luka Doncic (77) is fouled by Orlando Magic center Wendell Carter Jr. (34) as Magic forward Tristan da Silva, right, helps defend during the first half of an NBA basketball game, Saturday, March 21, 2026, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)
