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Spring blooms boost tourism in China

China

China

China

Spring blooms boost tourism in China

2025-03-16 17:20 Last Updated At:03-17 00:27

Flower-viewing tourism has taken off this spring as bounteous blooms bend branches in southwest China.

Tens of thousands of hectares of rapeseed flowers have enlightened the fields with a splash of dazzling yellow colors in Luoping County of southwest China's Yunnan Province. The golden sea of rapeseed flowers, set against green hills, offers a stunning backdrop for spring outings, beckoning tourists to witness nature's stunning spectacle.

"I came from Shanghai. The rapeseed flowers here are so beautiful. They took my breath away," said Chen Hongjuan, a tourist.

To enhance the tourist experience, Luoping County has introducing diverse flower-viewing methods, such as riding small trains or electric vehicles and hiking on wooden walkways.

According to data from the local culture and tourism department, since the rapeseed flowers there have entered the blooming season, Luoping has seen 1.35 million visitor trips, which has given a strong boost to the local catering and accommodation sectors.

"Since February, our restaurant has been receiving about 600 guests daily. On busy days, the number can reach around 800 and we can receive a maximum of over ten tour groups in a day," said Yang Liu, a restaurant owner.

Meanwhile, bare branches of plum trees in Dazhou City, Sichuan Province, are now covered with tightly packed clusters of plum flowers, bringing a burst of vitality to the spring season and intriguing countless visitors with the floral fragrance.

Using the spring blossoms as a medium, the local government has also launched various cultural and creative products, special foods, and agricultural products, allowing tourists to experience the unique rural tourism while enjoying the flowers.

Spring blooms boost tourism in China

Spring blooms boost tourism in China

China Media Group (CMG) on Wednesday held a send-off ceremony for its team assigned to cover the Milan-Cortina 2026 Olympic Winter Games.

At the event, CMG President Shen Haixiong delivered a mobilization speech to rally the delegation.

As an official rights-holding broadcaster for the 2026 Milan-Cortina Games and the only media organization involved in producing the 8K international public broadcast signal, CMG aims to integrate cutting-edge technologies into event broadcasting and signal production.

CMG will, for the first time in history, be responsible for the production of an ultra high-definition international public signals for figure skating and short track speed skating events at the 2026 Winter Olympics. In addition, CMG will also produce 8K broadcast signals for four events: the opening ceremony, the closing ceremony, figure skating, and short track speed skating.

The "China Red" fleet of 4K/8K ultra-high-definition broadcast vehicles dispatched by CMG arrived at the renowned San Siro Stadium in Italy's Milan on January 13, and has completed its setup and deployment.

The century-old stadium is scheduled to host the opening ceremony of the Winter Olympics on February 6.

CMG had reserved a 1,700-square-meter working area at the Milan International Broadcasting Center, along with a 223-square-meter Central Technical Area equipment room. Three studio systems have been established, fully covering core functions.

CMG holds send‑off ceremony for 2026 Winter Olympics coverage team

CMG holds send‑off ceremony for 2026 Winter Olympics coverage team

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