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PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks

Business

PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
Business

Business

PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks

2025-03-17 22:46 Last Updated At:22:50

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion.

The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category.

“More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness,” PepsiCo Chairman and CEO Ramon Laguarta said in a statement.

PepsiCo said the transaction includes $300 million of anticipated cash benefits, bringing the net purchase price to $1.65 billion.

Allison Ellsworth, the co-founder of Austin, Texas-based Poppi, said the combination with PepsiCo will expand Poppi’s reach.

“We can’t wait to begin this next chapter with PepsiCo to bring our soda to more people – and I know they will honor what makes Poppi so special while supporting our next phase of growth and innovation,” Ellsworth said in a statement.

Ellsworth developed Poppi – then known as Mother Beverage -- in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with apple cider vinegar, sparkling water and prebiotics and sold the drink at farmer's markets.

The brand took off in 2018 when Ellsworth and her husband pitched it on “Shark Tank.” An investor on the show, Rohan Oza, took a stake in Mother Beverage and undertook a major rebrand. Poppi, with its brightly-colored, fruit-forward cans, was born.

“We’re beyond thrilled to be partnering with PepsiCo so that even more consumers across America, and the world, can enjoy Poppi,” said Oza, the co-founder CAVU Consumer Partners, which has also invested in beverage brands like Oatly and Bai.

But it hasn’t all been smooth sailing for Poppi. Last summer, multiple class-action lawsuits were filed against the brand by consumers who said its products don’t improve gut health as much as their marketing suggests.

Poppi denied those claims, and noted that it removed references to “gut health” from its packaging in late 2023. But according to a court filing last week, Poppi has agreed to a settlement that includes an $8.9 million fund for payments to consumers. A hearing on the settlement is scheduled for May 8.

PepsiCo shares rose nearly 2% in morning trading Monday.

FILE - A can of Poppi prebiotic soda is shown on Wednesday, April 10, 2024, in New York. (AP Photo/John Minchillo, file)

FILE - A can of Poppi prebiotic soda is shown on Wednesday, April 10, 2024, in New York. (AP Photo/John Minchillo, file)

MANILA, Philippines (AP) — A series of mild eruptions at the most active volcano in the Philippines has prompted the evacuation of nearly 3,000 villagers from a danger zone on its foothills, officials said Wednesday.

Authorities raised the 5-step alert around Mayon Volcano in the northeastern province of Albay to level 3 on Tuesday after detecting intermittent rockfalls, some as big as cars, from its peak crater in recent days along with deadly pyroclastic flows — a fast-moving avalanche of super-hot rock fragments, ash and gas.

Alert level 5 would indicate that a major explosive eruption, often with violent ejections of ash and debris and widespread ashfall, is underway.

“This is already an eruption, a quiet one, with lava accumulating up the peak and swelling the dome, which cracked in some parts and resulted in rockfalls, some as big as cars,” Teresito Bacolcol, the country's chief volcanologist, told The Associated Press.

He said it is too early to tell if Mayon’s restiveness would worsen and lead to a major and violent eruption given the absence of other key signs of unrest, like a spike in volcanic earthquakes and high levels of sulfur dioxide emissions.

Troops, police and disaster-mitigation personnel helped evacuate more than 2,800 villagers from 729 households inside a 6-kilometer (3.7-mile) radius from the volcano’s crater that officials have long designated a permanent danger zone, demarcated by concrete warning signs, Albay provincial officials said.

Another 600 villagers living outside the permanent danger zone have evacuated voluntarily to government-run emergency shelters to be safely away from the volcano, Claudio Yucot, regional director of the Office of Civil Defense, said.

Entry to the permanent danger zone in the volcano’s foothills is prohibited, but thousands of villagers have flouted the restrictions and made it their home or maintained farms on and off for generations. Lucrative businesses, such as sand and gravel quarrying and sightseeing tours, have also thrived openly despite the ban and the mountain’s frequent eruptions — now 54 times since records began in 1616.

The 2,462-meter (8,007-foot) volcano is one of the Philippines’ top tourism draws because of its near-perfect cone shape. But it’s also the most active of the country’s 24 restive volcanoes.

A terrifying symbol of Mayon’s deadly fury is the belfry of a 16th-century Franciscan stone church which protrudes from the ground in Albay. It’s all that’s left of a baroque church that was buried by volcanic mudflow along with the town of Cagsawa in an 1814 eruption which killed about 1,200 people, including many who sought refuge in the church, about 13 kilometers (8 miles) from the volcano.

The thousands of people who live within Mayon’s danger zone reflect the plight of many impoverished Filipinos who are forced to live in dangerous places across the archipelago — near active volcanoes like Mayon, on landslide-prone mountainsides, along vulnerable coastlines, atop earthquake fault lines, and in low-lying villages often engulfed by flash floods.

Each year, about 20 typhoons and storms batter the Philippines, which lies along the Pacific “Ring of Fire,” an arc of fault lines along the Pacific Ocean basin often hit by volcanic eruptions and earthquakes.

In this photo provided by the Philippine Institute of Volcanology and Seismology, lava flows from the crater of the Mayon volcano as alert level 3 remains raised in Albay province, north eastern Philippines on Wednesday Jan. 7, 2026. (Philippine Institute of Volcanology and Seismology via AP)

In this photo provided by the Philippine Institute of Volcanology and Seismology, lava flows from the crater of the Mayon volcano as alert level 3 remains raised in Albay province, north eastern Philippines on Wednesday Jan. 7, 2026. (Philippine Institute of Volcanology and Seismology via AP)

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